[Parco Co., Ltd.]
“Low Culture Store”, a limited-time select shop where up-and-coming brands and shops from Kansai and Chugoku and Shikoku gather, will be held at Shinsaibashi PARCO and Hiroshima PARCO
*Parco Co., Ltd.*
Press release: September 20, 2024
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“Low Culture Store”, a limited-time select shop where up-and-coming brands and shops from Kansai and Chugoku and Shikoku gather, will be held at Shinsaibashi PARCO and Hiroshima PARCO
*Bring excitement to the city from the locals! This fall’s concept is [Kaiten Sushi Restaurant]*
MV
“Low Culture Store” is a limited-time select shop that brings together apparel products from local brands, shops, and restaurants from all over the country.
It has been held nine times since 2019, and this will be the 10th time. This time, the 10th time, it will be held not only at Hiroshima PARCO but also at Shinsaibashi PARCO! A total of 31 brands, mainly from the Kansai and Chugoku-Shikoku regions, that can only be collected at the “Low Culture Store” will be brought together.
The concept this time is * [Kaiten Sushi Restaurant] *
Conveyor belt sushi originated in Osaka. Sushi has become so popular in modern society that the word “mawari” is associated with it. On the other hand, due to social trends, the current situation is changing, with plates no longer being passed around in the store. The theme of conveyor belt sushi, which is familiar to the skin, catchy, and separate from apparel, is reflected in the store.
Click here for the entrance to enthusiastic local culture.
*What is “low culture”*
It is a coined word of “low = little social recognition,” “raw = fresh, unprocessed,” “local,” and “culture.” We have selected unique brands that are active not only in Hiroshima, but also in local cities, with the hope of conveying the fun of street culture to the local community.
◆Low Culture Store Hiroshima
●Holding period: October 26, 2024 (Sat) to November 4, 2024 (Sun) 10 days ●Venue Hiroshima PARCO Main Building 6F PARCO FACTORY
●Admission fee free
●Number of brands: 27 (apparel/miscellaneous goods)
●Sponsor: otto Co., Ltd. (Tsukasa Yokoyama)
●Official Instagram: @localture_store
(https://www.instagram.com/localture_store/
●Official HP: https://art.parco.jp/hiroshima/detail/?id=1568 ■Images of past events
24SS [Communication Snack]
Snacks are a place for real communication, as opposed to virtual communication on the internet.
People come to Snack to meet “real people” such as staff and regular customers, meet them, and interact with them. Nowadays, with the rapid development of e-commerce, we have transformed the place of offline communication into a low culture store.
23AW【Classic Television】
Television used to be a part of everyday life.
Nowadays, due to the influence of smartphones and subscriptions, people are turning away from TV.
In light of this current situation, we have transformed the nostalgic television environment, such as digital television, sandstorms, and color bars, into a low culture store.
23SS【fictional festival】
An imaginary festival featuring long-established locally-established select shops, up-and-coming brand shops, and restaurants from within the prefecture.
At the product sales booth, art, used clothing, miscellaneous goods, and succulents will be sold from local shops.
At the food and beverage booth, a “fictional curry festival” will be held by creators who do not usually specialize in curry.
■List of store brands
*NODZOKU*
(Osaka)
GOODTIMES SKATESHOP (Osaka)
DOBIEDO hideout
(Osaka)
Takeshi Wada (Osaka)
THE NERD BOY