Yomiuri trip
[Yomiuri Travel] Launch of “Tetsuincho Tohoku/Southern Hokkaido Area Edition” with 6 new railway companies added
~Aiming to promote tourism in the Tohoku area using railways~ ……
The Third Sector Railway Association (Chairman: Manabu
Kaneda/hereinafter referred to as Sansekyo), which jointly develops the “Tetsuincho” business, Yomiuri Travel Co., Ltd. (President: Takashi Sadahiro), Travel Yomiuri Publishing Co., Ltd.
(Representative) Nippon Travel Co., Ltd. (President and CEO: Takashi Sakamoto) and Nippon Travel Co., Ltd. (President and CEO: Etsumitsu Koyano) are collaborating with the Tohoku Railway Association (Chairman: Chojiro Sawada), which is a member of 19 railway companies in the Tohoku region, to create the Tetsuincho Tohoku/Southern Hokkaido “Area version” will be newly sold from October 4, 2024.
“Tetsuincho” was started in July 2020 by 40 railway companies that are members of the Sansekkyo. Currently, 70,000 iron seal books are sold, and over 700,000 iron seals are sold by each railway company, and the number of people who collect iron seals is steadily increasing. On the other hand, I heard people say, “I want to collect Tetsuin stamps, but it’s difficult to collect all 40 companies,” and the high hurdles to getting across the country were becoming a bottleneck to expanding the Tetsuin fan base.
Therefore, we are planning a “Tetsuincho” with a limited area so that you can collect iron seals more easily, and as the first product, we will be selling “Tetsuincho Tohoku/Southern Hokkaido Area Edition”. The eight existing members of the Sansekyo Hokkaido/Tohoku region include Aoimori Railway, Konan Railway, Tsugaru Railway, Seikan Tunnel Memorial Museum (Aomori Prefecture), Sendai Airport Railway (Miyagi Prefecture), which are members of the Tohoku Railway Association. With the addition of six new companies, Fukushima Kotsu (Fukushima Prefecture), we will collect iron seals from a total of 14 companies.
The addition of the new railway will further enhance the appeal of Tetsuincho, and is expected to have the effect of encouraging tourists to tour the Tohoku area and increasing their length of stay.
In the future, we plan to develop regional versions in each region and further increase the number of railway companies we collaborate with.
Tetsuincho Tohoku/Southern Hokkaido area version
■14 participating railway companies in “Tetsuincho Tohoku/Southern Hokkaido Area Edition”
Hokkaido Isaribi Railway, Aoimori Railway, Konan Railway, Tsugaru Railway, Seikan Tunnel Memorial Museum, Sanriku Railway, IGR Iwate Galaxy Railway, Akita Nairiku Jukan Railway, Yuri Kogen Railway, Yamagata Railway, Sendai Airport Railway, Abukuma Express, Fukushima Kotsu (Iizaka Line), Aizu Railway
*Bold letters indicate railway companies that have newly joined the “Tetsuincho” Sales will start from October 4, 2024 at the designated counters of the railway companies listed above.
Format: Height 160mm x Width 115mm, 24 inside pages (14 company designated pages 5 free space pages)
Estimated price: 1,650 yen (tax included)
[An example of iron seal] Iron seal 300 yen (tax included) ~
[What is Tetsuincho]
The 40 railway companies that are members of the Third Sector Railway Council were recognized for their efforts to revitalize local railways and areas along the railways with the “Railway version of the Goshuincho” launched in July 2020, and were named the Railway Traveler of the Year 2020. It has won the Grand Prix, the 20th Japan Railway Awards Special Award, and the Japan Naming Award 2022 Excellence Award.
Tabiyomi “Tetsuincho” site: https://tabiyomi.yomiuri-ryokou.co.jp/tetsuincho/