[Oisix La Daichi Co., Ltd.] Radish Boya, who has been selling vegetables for 36 years, will hold an Ogiri SNS posting project on Vegetable Day!
Producers will announce the unique answers selected from a total of approximately 1,300 applications!
*Oisix La Daichi Co., Ltd.*
Press release: September 20, 2024
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Radish Boya, who has been selling vegetables for 36 years, will hold an Ogiri SNS posting project on Vegetable Day! Announcing the unique answers selected by producers from a total of approximately 1,300 applications!
Radish Boya, developed by Oisix La Daichi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Kohei Takashima), which provides food subscription services, is a food subscription service provider. In commemoration of “Ogiri Day,” we have implemented an Ogiri-style SNS posting project. A total of over 1,342 applications were received for the four questions, with unique and creative responses gathered. The final selection was made by the producer Toradishboya staff. We would like to introduce some of the award-winning works. For other award-winning submissions, please refer to the URL below.
URL: https://www.radishbo-ya.co.jp/admission/yasai_day/
– *Planning background*
August 31st has been designated as “Vegetable Day” (established in 1983 by nine organizations, including the National Federation of Fruit and Vegetable Commercial Cooperatives), and is a day to reaffirm the appeal and importance of vegetables. To commemorate this day, Radish Boya will hold a SNS project using X (formerly Twitter) and Instagram with the aim of getting as many people interested in and familiar with vegetables as possible through Ogiri related to vegetables. I did.
This is the first time we have undertaken this project, but we received a large number of applications for the four themes, and after a rigorous review, we selected a total of 15 works: 4 for the Grand Prize and 11 for the Excellence Award. . All winning applicants will receive an assortment of seasonal fruits and vegetables from Radish Boya as a prize.
– * Radish Boya Vegetable Day Daigiri Overview *
Implementation period: August 9, 2024 to September 2, 2024
Total number of applications: 1,342
Prize delivery: Prizes and points will be presented to 15 winners in early October.
(Points will be awarded to three winners for the themes for regular members.) Ogiri:
Soliciting responses to 3 questions including general customers 1 question for members
How to participate:
The theme of Ogiri will be announced on Radishboya’s official website and SNS account. We solicited responses in the comments section and using hashtags.
Selection method:
The final selection will be conducted by producers and Radish Boya staff. Radishbo Ya Official X: https://x.com/radishbo_ya
Radishboya official Instagram: https://www.instagram.com/radishboya1988/ URL: https://www.radishbo-ya.co.jp/admission/yasai_day/
– About the food delivery service “Radish Boya”
Established in 1988. We operate an individual home delivery business of organic and specially cultivated vegetables, processed foods with minimal additives, and environmentally friendly daily necessities, and currently have 72,480 members (as of the end of June 2024). We develop products and services that aim to realize a sustainable society with a focus on safety and security. We carry the “Meguru Yasai Box”, an assortment box of recommended seasonal vegetables, and the “Itoai Mezurashi 100 Selected Vegetables” series, which includes traditional vegetables and interesting-looking vegetables.
– About Oisix La Daichi Co., Ltd.
Oisix La Daichi Co., Ltd. provides regular home delivery services of safe and secure agricultural products, meal kits, etc. through its main domestic brands: Oisix, Radish Boya, and Daichi wo Mamoru Kai. . Subsidiaries include Shidax, which operates a food service business for businesses, schools, and hospitals, Tokushimaru, a mobile supermarket for shopping refugees, and Purple, which operates meal kits made with plant-based ingredients in the United States. Carrot,” etc., and are expanding their services to solve social issues related to food.
In addition, as a “sustainable retailer” we are working on the SDGs, and through order forecasting through a subscription model, proactive use of a variety of products, and meal kits that reduce food waste at home, we are able to improve our products from the field to the table. We aim for zero food loss throughout the supply chain.