“Craft Whiskey” x “Craft Cola” collaboration for one night only *Wakatsuru Sake Brewery Co., Ltd.*
Press release: September 21, 2024
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“Craft Whiskey” x “Craft Cola” collaboration for one night only *[Reprint will be decided in 10 days after release] Publication commemorative event of “Introduction to Japanese Whiskey” written by Takahiko Inagaki @Bookstore B&B in Tokyo*
On Saturday, October 12, 2024, a representative from Wakatsuru Sake Brewery Co., Ltd. (Headquarters: Saburomaru, Tonami City, Toyama Prefecture) President
We will be holding a talk event to commemorate the publication of Takahiko Inagaki’s first book, “Introduction to Japanese Whiskey: Behind the Scenes of the Excitement as Seen from the Field” (KADOKAWA).
This book was reprinted within 10 days of its release on September 10th of the same year, and has been well received by many people. This time, the author is the master blender and manager of Saburomaru Distillery.
Takahiko Inagaki and Cora Kobayashi, the representative director of Iyoshi Cola Co., Ltd., a craft cola maker in Tokyo (located at 4-24-15 Shimoai, Shinjuku-ku, Tokyo).
(Takahide Kobayashi
It will be a talk session style with Mr. As pioneers of craft whiskey and craft cola from Japan, the two passionately talk about their passion for manufacturing, challenges, and the future. Participants visiting the store on the day will receive a one-night-only
collaboration drink of “Saburomaru Highball” x “Ira Cola” *
“Special Craft Cola Highball”* will be available. Seats are limited, so please register early.
Saburomaru Distillery Smoky Highball
Ira Cola Craft Cola “Magic Syrup”
■Publishing commemorative event summary
*Title:*
* “Craft whiskey and cola from Japan that take on the world” * Cast: Takahiko Inagaki (Saburomaru Distillery) x Cola Kobayashi (Ira Cola) Date and time: Saturday, October 12, 2024, 19:00-21:00
Location: Bookstore B&B
BONUS TRACK 2F, 2-36-15 Daita, Setagaya-ku, Tokyo
Saburomaru Distillery Master Blender and Manager Takahiko Inagaki Participation method: Participation in store, online participation (archive viewing available)
*Click here to apply for participation:*
* https://bookandbeer.com/event/20241012_jcw/*
Saburomaru Distillery Master Blender and Manager Takahiko Inagaki Ira Cola Representative Director Takahide Kobayashi
■Book overview
Title: * Introduction to Japanese Whiskey – Behind the scenes of the enthusiasm as seen from the field – *
Author: Takahiko Inagaki
Publisher: KADOKAWA (Kadokawa Shinsho)
Release date: September 10, 2024
Books: New book, 240 pages, Japanese
Price: 940 yen (excluding tax)
ISBN-10 : 4040825144
ISBN-13 : 978-4040825144
Inagaki returned to his hometown of Toyama in 2016 and decided to work on revitalizing the dilapidated Saburomaru Distillery.With the theme of “tradition and innovation”, Inagaki inherited his great
grandfather’s commitment to smoky whisky. , we have taken on the challenge of various innovations with the desire to “create whiskey that can only be made in Toyama and deliver it to the world.” The number of whiskey distilleries in Japan has increased
approximately 10 times in the past 10 years. What is the reason behind the popularity of Japanese whiskey? And what can we do to foster it as a “culture” rather than ending it as a “boom”? As a whiskey master blender and business owner myself, this book is written from a keen perspective on the future of the craft whiskey business. We provide easy-to-understand explanations not only for whiskey fans, but also for whiskey beginners who want to learn more about whisky. The reprint was decided 10 days after its release. I hope that more and more people will read this.
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