[HQ Co., Ltd.] HQ, which aims to “transform welfare benefits from costs to investments,” begins airing the first taxi commercial for its next-generation welfare program “Cafeteria HQ.”
*HQ Co., Ltd.*
Press release: September 23, 2024
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HQ, which aims to “shift welfare benefits from cost to investment,” begins airing the first taxi commercial for the next-generation welfare program “Cafeteria HQ”
*Broadcast for one week from September 23rd, mainly in the 23 wards of Tokyo. Adopts content published on business video media “PIVOT”* HQ Co., Ltd. (pronounced H-Q, head office: Shinjuku-ku, Tokyo, CEO: Shoji Sakamoto), whose vision is to “transform welfare benefits from costs to investments,” will utilize AI for a limited period of one week from September 23rd. “Cafeteria HQ”, a next-generation welfare platform (
https://hq-hq.co.jp/cafeteria
) will be airing a taxi commercial about The commercial uses some of the video content released on the business video media “PIVOT” and will be aired mainly in the 23 wards of Tokyo.
* ■About “Cafeteria HQ”*
“Cafeteria HQ” utilizes AI for the “cafeteria plan” (selective welfare program), in which companies provide employees with a certain amount of points, and employees can freely select and use menu items within the range of those points. It is a “next-generation welfare program” that “reinvents” traditional welfare programs by incorporating a recommendation engine to solve traditional problems.
* “Cafeteria HQ” product site: * https://hq-hq.co.jp/cafeteria
At a low price of 200 yen per month, we solve the problems of conventional welfare programs such as “the diverse needs of each employee,” “There are so many systems that it is difficult to manage them,” and “They are only used for entertainment purposes, resulting in wasted costs.” We provide solutions that make full use of technology, such as “optimal individual support using AI,” “one-stop welfare,” and “maximizing return on investment.” It can also be expected to be used as a means of human resource development and management strategy.