 | | *Take advantage of the characteristics of gummy bears and enjoy expressing the world of drift ice at home. |
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| Shakeo Co., Ltd. (Shibetsu Town, Hokkaido, Representative Director: Keisuke Sugita) will release a new product “Drift Ice Gummy” themed on the Okhotsk, Kushiro and Nemuro regions of Hokkaido on Tuesday, September 24, 2024. This gummy is a new souvenir that expresses the beauty and majesty of Hokkaido’s nature, with the motif of drift ice, a winter scenery that is rare in the world. |
| “Drift Ice Gummy” is a gummy that you can enjoy in three unique shapes: “Clione” and “Seal”, which are Hokkaido’s marine creatures including drift ice. With a visually pleasing design, this souvenir confectionery lets you easily experience the charm of Hokkaido’s winter. The project was mainly carried out by our female staff, and was born out of the desire for visitors to experience the excitement of visiting Hokkaido to see drift ice. The majestic and harsh nature and the animals that live within it are cutely expressed. The flavor is a refreshing drift ice soda flavor, reminiscent of Hokkaido’s winter. |
 | | *The cute package with its striking blue color was designed mainly by our female staff. |
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 | | *Small bag type that won’t stain your hands and is convenient for sharing. |
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| ■“Drift ice gummy” development background |
| In winter in eastern Hokkaido, the drift ice that fills up to the shore creates a spectacular scenery that overwhelms visitors. The contrast between the blue sky reflected on the sea surface and the bright blue sea and white drift ice is breathtakingly beautiful. In particular, the drift ice colored by the sunrise and sunset is mysterious, and together with the sunrise and sunset over the Sea of Okhotsk, the scenery spreads out as if you were drawn into a fantasy world. In addition, winter in Shiretoko is not only about the beauty of nature, but also about its silence. There is no wind, and even if you listen carefully, you can’t hear anything. The moment you arrive with the drift ice is a feeling that washes your soul. A spectacular view of drift ice that spreads all over you is a must-see at least once. We want you to experience with your own eyes a moving experience that you will never forget. The idea for “Drift Ice Gummy” was born from this idea. After the coronavirus subsides, the number of tourists in Hokkaido is on a recovery trend, but recovery has been slow in the Okhotsk, Kushiro, and Nemuro regions. In addition, most sightseeing in Hokkaido is concentrated in central Hokkaido, centered on Sapporo, but we are looking forward to those who visit our area and become a fan of our area, which still has untouched nature. |
 | | *Please come on a drift ice trip where you will be overwhelmed by the majesty of nature. |
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| ■Trends in the number of tourists visiting Hokkaido (Okhotsk, Kushiro and Nemuro areas) |
 | | Source: Hokkaido Tourist Inbound Tourist Survey Report FY2023 Hokkaido Economic Department Tourism Bureau Tourism Promotion Division (*https://www.pref.hokkaido.lg.jp/fs/1/0/6/ 3/5/6/3/5/_/北海道入込客 調査報告書【R5_本 】.pdf) |
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| ■“Drift ice gummy” product features |
| Shape :3 types: drift ice, clione, and seal |
| Flavor : Drift ice soda flavor (refreshing soda flavor) |
| Conveniently packaged individually : It doesn’t get your hands dirty, so it’s perfect for sharing and carrying. |
| ■“Drift ice gummy” product overview |
| Product name: “Drift ice gummy” |
| Release date: Tuesday, September 24, 2024 |
| Release area: Eastern Hokkaido area, etc. |
| Contents: 30g (individually wrapped) |
| Reference price: 324 yen (tax included) |
| ■Recreate the world of drift ice at home using “Drift Ice Gummy”. |
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| ■About the “Drift Ice Gummy” gift campaign |
| To commemorate the release of “Drift Ice Gummy”, 10 people will be randomly selected to win a new product |
| We will be running a limited time gift campaign. |
| ・How to apply: Follow and like the official Ryuhyo Gummy Instagram |
| ・Application period: September 24, 2024 (Tuesday) to October 31, 2024 (Thursday) 23:59 |
| ・Application conditions: Those who can post on Instagram “#Drift Ice Gummy” |
| ・Winner announcement: Winners will be notified via DM from the official account |
| -Official Instagram account URL- |
| https://www.instagram.com/gumi_ryuhyou/?hl=ja |
| ■About Shakeo Co., Ltd. – Enjoy Hokkaido more! Interesting! We enjoy ourselves the most! With the motto ~ |
| “Shakewo Co., Ltd.” is a company that was established in 2023 by representative employee Keisuke Sugita, who made a U-turn to his hometown of Shibetsu, Hokkaido. We value our own sense of “fun and interesting” and utilize our experience and know-how from working in the food and printing materials industries to engage in work related to social issues and regional revitalization. |
