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| The WANOWA series utilizes materials that would otherwise be thrown away and returns 2% of sales to each region by creating products with attractive agricultural products and scents from all over Japan. In addition to the three standard and popular scents: Kunizo Yuzu (Ishikawa Prefecture), Kashimo Hinoki (Gifu Prefecture), and Wazuka Tea (Kyoto Prefecture), we have added two new scents: Tosa Pomelo (Kochi Prefecture) and Yamato Tachibana (Nara Prefecture). We will be releasing a long-awaited renewal along with new types! |
| ▶Long-awaited new product! |
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| Tosa is the birthplace of pomelo. |
| Kochi Prefecture accounts for over 90% of the production share of pomelo in Japan, and about half of this is produced in Tosa City. Currently, there are about 15 types of pomelo cultivated in Japan. One of them is “Tosa pomelo”. We used the skin of Tosa pomelo, which cannot be sold on the market, and distilled it at a low temperature using a vacuum steam distillation method to extract the essential oil so as not to destroy the fragrance components, and used it in the hand cream. The contents of the fruit are processed into fruit juice, and all Tosa pomelo is used. The scent is a refreshing scent with a bit of sourness within the sweetness. |
| ■Product overview | | Product name｜WANOWA hand cream (Tosa pomelo) | | Price｜2,200 yen | | Capacity｜30g | | Release date｜October 10, 2024 | | Available stores｜Retail stores nationwide, inimu Asakusa store, inimuWebShop |
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| Japan's oldest citrus strain. |
| A valuable near-endangered species. The fruit has a long history and is so ingrained in Japanese culture that it is even mentioned in the Manyoshu. Also, the evergreen leaves mean “eternity”, so it is a very auspicious tree. We used the leaves and branches left over from pruning to grow fruit to extract essential oil and create a hand cream. The slightly spicy scent has a unique charm, and you can enjoy it as a gem that you have never encountered before. |
| ■Product overview | | Product name｜WANOWA hand cream (Yamato Tachibana) | | Price｜2,200 yen | | Capacity｜30g | | Release date｜October 10, 2024 | | Available stores｜Retail stores nationwide, inimu Asakusa store, inimuWebShop |
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| ▶3 types of standard and popular scents |
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| Precious organic yuzu. |
| Yuzu has just the right amount of bitterness and sweetness, as if it had been freshly squeezed. It is grown in the Kokuzukuri area of Nomi City, Ishikawa Prefecture, using organic fertilizers and without pesticides, and is harvested in November every year. The fruit was processed into fruit juice, and the essential oil was extracted from the peel and used in hand cream. It takes a long time for yuzu to produce fruit, so much so that it is said that “peaches and chestnuts take 3 years, persimmons take 8 years, and yuzu take 18 years…''. The unique refreshing scent of yuzu is also recommended when you want to refresh yourself. We are also planning to hold a “WANOWA Kokuzo Yuzu Tour” workshop from Saturday, November 9th to Sunday, November 10th, 2024, which is the harvest season! |
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| Living with trees and passing on traditions. |
| Sacred Tree Village, Nakatsugawa City, Gifu Prefecture. A hand cream made with plenty of precious essential oil extracted from the leaves and branches of Kashimo cypress. The combination of the lush cypress leaves and the scent of the branches, reminiscent of a cypress bath, makes you feel like you're taking a forest bath. This scent is also recommended for relaxing time. |
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| Moisturizing ingredients extracted from tea |
| This town has a history of over 800 years as the main source of Uji tea. Wazuka tea, which has been grown with care and has a high aroma, is considered one of the finest teas in Japan. This hand cream uses “cha leaf water” extracted from pesticide-free Wazuka tea that moisturizes your skin. This hand cream, which not only has a scent but also utilizes tea ingredients, blends into the skin and is a perfect companion for a relaxing time with its scent. Please make some Wazuka tea and enjoy it together. |
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| By using it, I think of the disaster area. |
| In order to support reconstruction efforts after the 2020 Noto Peninsula Earthquake, we collaborated with EarthRing, a distillery in Hakusan City, Ishikawa Prefecture, to create a fragrance made from distilled wood from Noto Hiba, the prefectural tree of Ishikawa Prefecture, which can no longer be used as a building material. Developed the product and started selling WANOWA Noto Hiba Room Spray. We are donating all profits from product sales as reconstruction aid funds, and we strongly hope that we can continue our support through donations collected from your kind thoughts. |
| *Donation amount to Noto Forestry Association: 280,035 yen (as of June 2024) |
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| ■It has been decided that a completion event will be held at inimu Asakusa store! |
| To commemorate the release of WANOWA renewal, we will hold a completion event for corporate customers at our directly managed store inimu Asakusa store. On the day of the event, you will be able to try out all five scents and textures, including new products that have not yet been released, as well as standard scents. Also, for a limited time only, we are planning a demonstration of distilling the material of “Kiso Hinoki”! We hope you will take this opportunity to fully enjoy WANOWA's worldview. |
| -Event details- | | ■Date: October 2nd (Wednesday) – October 4th (Friday) | | ■Time: 10:30-18:00 | | ■Venue: Directly managed store inimu Asakusa store 2F (2-1-5 Asakusa, Taito-ku, Tokyo) | | *If you would like to participate, please contact your sales representative. |
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| ■ About Chara Novate Co., Ltd. |
| We at Carainovate are a company that produces Japanese-made scents while disseminating information and featuring the region, tradition, and culture. |
| ■ About directly managed store inimu Asakusa store |
| We are creating a space that will touch the five senses of visitors while conveying the fragrance and the joy of Japanese manufacturing. |
| | ▶WANOWA LINE official account | | Add friend Link Click here | | We will deliver information such as new products and events that will make you feel closer to the producers! |
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[For inquiries from readers]
Chara Inovate Co., Ltd.
Address: 2-10-8 Hanakawado, Taito-ku, Tokyo
Phone: 03-5830-7288 (Representative)
HP: https://kyarainnovate.jp/ |
