| Swatch Japan | | Press release: September 24, 2024 |
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| Enjoy Halloween boldly with THE SIMPSONS collection |
| Swatch celebrates Halloween and makes the colors even more vibrant for Día de los Muertos (Mexican holiday, Day of the Dead)! |
 | | “AYE CARUMBOO” |
|  | | “D'OH OF THE DEAD” |
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| | Swatch is launching two vibrant new watches from its The Simpsons collection to commemorate the two-day celebrations of Halloween (October 30th) and Day of the Dead (November 1st). It is sure to bring joy and light into your life as the nights get darker. | | The first song is “AYE CARUMBOO” featuring Bart Simpson. Featuring a unique 47mm case, this beloved character brings the watch's big, bold bones to life. Against a black background, Bart is drawn in white and dark pink and stands out from the dial to the strap. A lightning bolt is also drawn on the strap, and the hands are also in the shape of a lightning bolt. This item is perfect for your Halloween costume! Joy and traditional decorations to celebrate the Day of the Dead | | Swatch, the embodiment of joie de vivre, celebrates the Day of the Dead with its second release, D'OH OF THE DEAD. This classic NEW GENT features the entire Simpsons family. The dial and strap are decorated with traditional decorative elements and colors inspired by altars called ofrendas. “AYE CARUMBOO” and “D'OH OF THE DEAD” will be available at Swatch stores and swatch.com It will be released in For those looking forward to October 31st and November 1st celebrations, this new watch will make your time with your family special and complete your The Simpsons collection from Swatch. | | About SWATCH | | Swiss-made positive provocation and joie de vivre. Since its founding in 1983, Swatch has revolutionized the watch industry. With striking designs that always reflect the zeitgeist, Swatch is one of the world's leading watchmakers and most popular brands, and has always remained true to itself. Swatch often surprises watch enthusiasts with new models and special collections released regularly. The revolutionary nature of Swatch's thinking and activities is evidenced by its early involvement in action sports such as BMX, longboarding, and surfing. Swatch Art Peace Hotel in Shanghai embodies Swatch's love of art and provides a gathering place for artists from around the world. About “THE SIMPSONS” | | Based on a story by Matt Groening and created by James L. Brooks and Sam Simon, it is the longest-running primetime fiction show in television history. THE SIMPSONS became a major cultural phenomenon in 1990, is famous for airing around the world, and remains one of the most groundbreaking and innovative forms of entertainment. Currently in production on its record-breaking 36th season, THE SIMPSONS has won 35 Emmy Awards, 35 Annie Awards, 9 Environmental Media Awards, He has won seven People's Choice Awards and 14 Writers Guild of America Awards. THE SIMPSONS was the first animated series to win a Peabody Award, winning the Institutional Peabody Award in 2019. In 2012, he was nominated for an Academy Award for his short film “The Longest Daycare.” Additionally, the shorts “Playdate with Destiny” (2020) and the Disney exclusive “The Force Awakens From Its Nap” (2021) are in the works. In 2022, THE SIMPSONS won the Clio Award for its Balenciaga campaign. The Simpsons Movie was a blockbuster theatrical release, and in 2000, The Simpsons was honored with a star on The Hollywood Walk of Fame. Named “Best Show of the 20th Century” by Time Magazine, “Best Sitcom in America” in 2013 by Entertainment Weekly, and “Best Sitcom in America” in 2016 by Vulture.com. It was chosen as the “Best TV Show of All Time'' in 2017. |
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