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| Roland Berger Co., Ltd. (hereinafter referred to as Roland Berger), one of Europe's largest management strategy consulting firms, has analyzed the global alcoholic beverages market and released a report that details seven future visions for the industry along with actions required of companies. The future of the alcohol business: New business opportunities that will emerge as the alcohol market matures.'' |
| The domestic alcoholic beverage market has been in decline since peaking in 1999, but overseas it is currently expanding due to stable growth in North America, Europe, and China, coupled with rapid growth in South America and Southeast Asia. However, overseas markets are expected to shrink in the long term due to factors such as a shift away from drinking among young people (an increase in the number of sober-curious people) and stricter alcohol regulations. We predict that alcohol consumption will be half the size of the market at its peak. |
| On the other hand, in the alcohol business, there is a market created by the value provided by alcoholic beverages, such as relaxing effects, improving the enjoyment of food, and deepening human relationships, and this report predicts that this derived market will continue to expand. Masu. In the future, we expect to see a boost not only from the emergence of alcoholic beverage substitutes, but also from all kinds of technological innovations, including digital technology, materials, genome editing, biology, and brain science. |
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| This report provides 7 future visions of alcohol business and suggests actions that companies should take. |
| 1. World alcohol consumption will be halved in 2050 |
| Although demand is growing in the short term, the market will eventually shrink significantly due to the growing trend of aversion to alcohol, the spread of sober curiosities, and tightening regulations. |
| 2. Luxury brands lead the high-priced market |
| As the market becomes polarized, the success or failure of luxury brands that raise the value of their own brands will determine the outcome |
| 3. Players will be consolidated into Top 5/DAO/high value-added OEMs |
| While oligopoly continues to advance, DAOs that produce high-value-added products led by famous individuals, and high-value-added OEMs that support these products across VCs, will become the main business formats. |
| 4. Fake alcohol replaces alcohol |
| Fake alcohol, which provides a feeling of euphoria and relaxation while having fewer negative effects on the body, will replace existing alcohol |
| 5. High-dimensional pairing incorporating all kinds of information is progressing |
| The development of food and drink materials and research on taste perception are progressing, and in addition to simple food and drink combinations, external environment, health status, genetic constitution, etc. are incorporated into pairings. |
| 6. Those who control water control the alcohol and beverage business |
| As global water shortages are expected to worsen, alcoholic beverage and beverage manufacturers are required to expand their involvement in agriculture and irrigation systems in addition to acquiring water sources. |
| 7. Deepening of fermentation technology will become a new source of income |
| Expectations are growing for the wide range of applications of fermentation technology, and in particular, its use in alternative proteins and bioenergy will grow as existing businesses and become new sources of revenue. |
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| Roland Berger has identified important structural changes in the business environment and players in the alcoholic beverages and derivatives markets, and continues to support customers involved in the alcohol business while also responding to the challenges of redefining their aspirations and business domains. Masu. |
| Roland Berger's latest report Click here for the full text of “The Future of Retail Business” Please contact us to view. |
| About Roland Berger |
| Roland Berger is one of the world's leading business strategy consulting firms, founded in 1967 and headquartered in Munich, Germany. With operations in more than 50 major cities around the world, and driven by our values of Entrepreneurship, Excellence, and Empathy, we are the best at meeting the critical challenges of today and tomorrow. We provide the highest level of knowledge and service. |
