| H&M | | Press release: September 25, 2024 |
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| H&M Studio announces the A/W24 collection, featuring classic silhouettes with a new touch for any occasion. |
| A collection of items inspired by jazz musicians who enjoy a powerful yet free style will be on sale for a limited time at H&M Shibuya store and official online store (hm.com ) from September 26th (Thursday). |
 | | H&M Studio A/W24: Graphic-patterned neck-tie dress ¥9,999 Padded crossbody bag ¥9,999 Kitten heel leather slingback pumps ¥17,999 |
| | Announcing the A/W24 collection from H&M Studio, H&M's most high-end collection. This collection features designs that can be worn with any occasion or place. A total of 75 items that are particular about sophistication, relaxation, and high-quality materials will be available for a limited time at H&M Shibuya store and official online store (hm.com) from Thursday, September 26, 2024. | | Campaign page: | | | H&M MAGAZINE: | |  | | H&M Studio A/W24: Left: Chunky sunglasses ¥7,999 Right: Reversible shearling jacket ¥89,999 Tailored wool trousers ¥16,999 |
| | About the collection | | Inspired by the effortless wardrobes of jazz musicians who transform from day to night, or from the spotlight to backstage, this collection features relaxed, unconventional designs. Oversized outerwear in leather and shearling with relaxed tailoring, paired with loose dresses and sophisticated accessories, creates a comfortable feel. |  | | H&M Studio A/W24: Glitter fuzzy knit dress ¥8,999 Glitter fuzzy knit cardigan ¥9,999 Leather over-knee boots ¥34,999 |
| | “H&M Studio offers a wardrobe that allows you to enjoy style with ease. From work days to drinks parties and dinners, we have timeless, multifunctional items that give you a sophisticated and relaxed feel. This season includes exciting pieces, classic pieces that will last for years, and accessories that add a cool edge to any outfit.'' H&M Ann-Sofie Johansson, Head of Womenswear Design and Creative |
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|  | | H&M Studio A/W24: Rhinestone chain cluster big earrings ¥5,499 Open-back flared-skirt dress ¥12,999 |
| | The key to this collection is the re-creation of classic items from a new perspective. The classic trench coat has long epaulettes for a modern look. The shearling jacket has an oversized silhouette that exudes sophisticated charm. The washed dark denim with its eye-catching metallic finish creates a unique presence alongside sharp-cut leather pants, loose-fitting suits, and feminine jersey dresses. Edgy accessories add bold accents, including white slingback pumps, high boots, an XL tote bag, and sparkling rhinestone jewelry. The collection is also made up of high-quality materials, with chrome-free leather, cashmere, merino wool and organic cotton taking center stage. |  | | H&M Studio A/W24: Left: Double-breasted wool blazer ¥24,999 Wool tailored pants ¥16,999 Kitten heel leather slingback pumps ¥17,999 Leather gloves ¥7,999 Right: Glitter denim Hourglass shirt ¥14,999 Glitter wide leg denim ¥12,999 Kitten heel leather slingback pumps ¥17,999 |
| | “This season, our design team was inspired by the strong yet effortless style of jazz musicians. At H&M Studio, we are always focused on juxtaposing masculine tailoring with feminine dressing. To present the robe, we created an exciting combination of freshness and classicism.''H&M Concept Designer Linda Wikell |
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|  | | H&M Studio A/W24: Layered crepe satin dress ¥9,999 |
| | About H&M Studio | | H&M Studio was launched in 2013 as H&M's most high-end collection. The collection is created by a dedicated design team in our Stockholm atelier, and features trend-leading designs and limited edition items that express the H&M signature. | | Collection details | | Release date: Thursday, September 26, 2024 | | Number of product types: 75 types of women's wear | | Product price range: 2,999 yen to 39,999 yen (tax included price) | | Available stores: H&M Shibuya store and official online store (hm.com) |
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