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| Intersect Communications Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yufeng Tan; hereinafter referred to as Intersect), which provides overseas promotion and inbound support for China, Taiwan, etc., is currently on a recovery trend in inbound tourism from China. In order to find out the latest trends, in advance of the long National Day holiday (October 1st to October 7th, 2024), which marks China's National Foundation Day, we conducted a survey titled “National Day in 2024” for people living in China. We conducted a survey on travel consumption during the festive period. In this news release, we will announce the results of that investigation. |
| This survey was conducted from September 5th to September 6th, 2024 targeting people living in China (valid sample: 556 people) using the survey function on the messenger app “WeChat” provided by Tencent. I did. |
| -Summary of the survey results- |
| Ÿ |
| ・More than 80% of Chinese residents say their attitude toward travel has changed compared to before the coronavirus pandemic | Ÿ・ Many Chinese residents expect special sales during the National Day!
The products and services I particularly want to purchase are: 1st place: Cosmetics, 2nd place: Digital products, 3rd place: Food | | Ÿ・ More than 70% of respondents said they would either stay the same as usual or increase their spending during the National Day. | | Ÿ・ 37.2% of the total are planning to travel to Japan during this year's National Day long weekend | | Ÿ・ “Hokkaido,” “Tokyo,” and “Osaka” are the top three popular areas in Japan during the National Day |
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| -About respondents' attributes- |
| This time, 556 people (male: (135 people, 421 women). The breakdown of age groups is 5 people under 18 years old, 173 people between 18 and 24 years old, 163 people between 25 and 30 years old, 130 people between 31 and 40 years old, 59 people between 41 and 50 years old, and 59 people between 51 and 60 years old. 16 people, 10 people over 61 years old, and 466 people in total between 18 and 40 years old, making up 83.8% of the total. |
| -Details of survey results- |
■“In what ways has your attitude toward travel changed between before the coronavirus pandemic and now?”
(Total number of respondents: 556 people, single answer / 447 people who answered “changed” to the following questions, multiple answers) |
 | | How has your attitude toward travel changed between before the coronavirus pandemic and now? |
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| 19.6% (109 people) answered that their attitude towards travel has not changed between before and now compared to the coronavirus pandemic, and 80.4% (447 people) answered that it has changed. The result was that the above people had a “change of consciousness.'' |
 | | How has your attitude toward travel changed between before the coronavirus pandemic and now? |
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| When we asked the 447 people who answered “I have changed” what aspects of their thinking have changed, 67.8% (303 people) answered “place of travel”, followed by “budget” (55.9%). (250 people), and “season of travel” accounted for a high percentage of 49.2% (220 people). |
| ■“Are you looking forward to any special sales or promotions in China or abroad during the National Day?” / |
| “What kind of product or service would you like to purchase?” |
| (Total number of respondents: 556 people, single answer / 472 people answered “I have expectations” for the following questions, multiple answers) |
 | | Are you expecting special sales and promotions in China or abroad during the National Day? |
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| 472 people, accounting for 84.9% of the total, answered that they were looking forward to special sales and promotions in China and abroad during the National Day. |
 | | What products and services would you like to purchase in China or abroad during the National Day? |
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| In particular, we found that people have high expectations for special sales and promotions on everyday consumer goods such as cosmetics, digital products, food, travel, and fashion/accessories. The largest number of respondents answered “Cosmetics” at 68.0% (321 people), “Digital products” at 61.4% (290 people), “Meals” at 56.1% (265 people), and “Travel” at 54.9% (259 people). ), which was more than half of the results. Although it did not reach half of the respondents, 49.2% (232 people) of “Fashion/Accessories'' also showed high expectations for special sales. |
| ■“Has your awareness of the economic situation changed during this year's National Day?” (Number of respondents: 556, single answer) |
 | | Has your awareness of the economic situation changed during this year's National Day? |
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| Regarding their awareness of the economic situation during this year's National Day, 44.8% (249 people) said they would “spend as usual,” while 28.2% (157 people) said they would “increase spending.” Regarding spending, more than 70% (73%) of respondents answered that they would “stay the same as usual or increase spending.” On the other hand, 150 people (27.0%) were in the minority who answered that they would “curb spending.” |
| ■”If you are planning to travel abroad during this year's National Day, which country would you like to go to?” |
| (Number of respondents: 390, single answer) |
| We asked 390 people who have been to Japan in the past or are planning to go there in the future about their overseas travel plans during this year's National Day long weekend, and we found out that the recent depreciation of the yen may be a factor. More than half, 53.1% (207 people), answered “Japan.” This is 37.2% of all respondents in this survey (556 people) It corresponds to |
| ■”Which region in Japan do you plan to visit during this year's National Day? How many times have you been to that destination so far?” |
-Top 10 popular prefectures in Japan during the National Day of 2024-
(Number of respondents: 207 people, multiple answers) |
 | | Which areas in Japan are you planning to visit during this year's National Day? How many times have you been to that destination? |
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| Among those who said they were planning to travel to Japan during this year's National Day (207 people), the most popular prefectures were Hokkaido, Tokyo, and Osaka. It became 3. About 70% of respondents (69.6% (144 people)) answered that they plan to visit Hokkaido. Furthermore, of those who answered “Hokkaido”, 34.0% (49 people), approximately one in three, were repeat visitors who had visited Hokkaido at least once. The next most popular destination to visit is Tokyo at 51.7% (107 people), followed by Osaka at 25.6% (53 people). |
| Among the reasons for choosing the above destinations (free answers), Hokkaido was overwhelmingly popular, with comments such as “beautiful nature and scenery'' and famous tourist attractions such as “Sapporo Odori Park'' and “night view of Mt. Hakodate.'' The earth was raised. Regarding Tokyo, answers included “Japan's capital and the busiest city in Asia,'' “I want to go shopping,'' and “It's the setting for anime.'' In addition, some respondents said that Osaka “looks interesting,” citing its similar image in Japan and theme parks such as “Universal Studios Japan.” |
 | | Intersect Communications Co., Ltd. Masahiro Shimokawa |
| | ■Explanation by our company staff | Deputy Director, Overseas Advertising Promotion Group, Visit Japan Promotion Planning Office
Osaka Branch Acting Branch Manager Masahiro Shimokawa |
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| The estimated number of foreign visitors to Japan in August 2024*1 announced by the Japan National Tourism Organization (JNTO) on September 18th is 2,933,000 people, setting a new record for the same month for 7 consecutive months I did. Of course, 745,800 people came from mainland China, accounting for about a quarter of the total, ranking first among all markets following July. It becomes. |
| The survey we conducted this time revealed whether or not there has been a change in the attitudes of Chinese residents regarding travel between before the coronavirus pandemic and in the recent past, ahead of National Day, one of China's major holidays starting at the beginning of next month. We investigated. As a result, more than 80% of Chinese residents said that their attitude towards travel has changed, and many also said they were expecting special sales during the National Day and would continue to spend as usual or increase their spending. I received an answer. |
| In recent years, there have been reports of overtourism and tourism pollution in some areas, but in each region, Awareness and alert for tourists visiting Japan Ya Measures to disperse tour destinations and time zones Ya, There is an urgent need to use DX to take measures against emergencies such as disasters. is. |
| In addition, in our statistical survey*2 in February of this year, various facilities such as tourist and retail facilities that want to receive visitors from Japan, 80% of Chinese people who have visited Japan “create a shopping list before traveling” Based on these results, there is an urgent need for various measures to increase awareness of TabiMae, have it listed on the shopping (behavior) list of overseas visitors, and encourage unplanned purchases while traveling. Yes. |
| We also accept consultations regarding each measure, so please feel free to contact us. |
| *1 Source: September 18, 2024 Japan National Tourism Organization (JNTO) announcement |
| *2 Company news release: February 22, 2024 “Chinese people who have visited Japan 80% create a “shopping list” before traveling On the other hand, it is clear that More than 90% of people who have visited Japan experience “impulse buying” due to attraction of product packaging etc. ” |
| https://www.intasect.com/news/418/ |
| ■About part and full text citation/reprint of this research |
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| ■Company profile |
| Trade name: Intersect Communications Co., Ltd. |
| Representative: Representative Director and President Tan Yufeng |
| Address: 2F, B M Building, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052 |
| Established: November 2000 |
| Business content: Overseas promotion and inbound (attracting visitors to Japan) support mainly in mainland China and Taiwan, |
| Cross-border EC for China, affiliate management agency, affiliate site patrol, |
| System development etc. |
| Capital: 98.56 million yen |
| URL: https://www.intasect.com/ |
| We are an overseas promotion system development company established in 2000, mainly in Japan, China and Taiwan, and are engaged in a wide range of businesses as shown below. |
| QR payment solution compatible with both Japan and overseas “ IntaPay ” and SI services/ERP business. |
| For Japan, affiliate advertising operations and Site patrol , POS-linked CRM analysis and BI tools, BPM, electronic contracts, unmanned AI stores, mobile ordering “ eateat ”. |
| For overseas markets, we are working on measures to attract visitors to Japan, promoting excursions during travel, Baidu advertising, SNS, overseas digital advertising such as influencers in Japan and overseas, WeChat mini program development, Expanding overseas sales channels . |
| In addition, as a production area, we are involved in multilingual web/video/poster/explanation POP production, correction, sharing, and instruction tools. nofollow ugc noopener”> Passton We are currently developing a wide range of businesses using DX technology in Japan and overseas, such as live streaming. |
| As of 2024, the group has over 10 locations in Japan and mainland China, and approximately 1,000 employees. |
[Inquiries regarding this matter]
Intersect Communications Co., Ltd. Tokyo Head Office Overseas Advertising Promotion Group
Phone: 03-3233-3527 (Business hours: Weekdays 9:00-18:00)
Contact us: https://www.intasect.com/contact/ |
