[CLAS] In line with the announcement of the Ministry of Economy, Trade and Industry’s market research on e-commerce, Clas, Cauche, and ACROVE jointly held a briefing on “Changes in consumer purchasing behavior related to EC in 2024”
CLAS Press release: September 26, 2024 In line with the announcement of the Ministry of Economy, Trade and Industry’s market research on e-commerce, Clas, Cauche, and ACROVE jointly held a briefing on “Changes in consumer purchasing behavior related to EC in 2024” ~The EC rate in 2023 will increase by 0.25% in BtoC and 2.5% in BtoB, increasing from the previous year~
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(Headquarters: Chiyoda-ku, Tokyo, President: Toshiaki Arai,
hereinafter “ACROVE”) jointly created a “Consumer related to EC in 2024” targeted at the media. We would like to inform you that we held a briefing session on “Changes in Purchasing Behavior.” Background of the event Every year, the Ministry of Economy, Trade and Industry conducts a “market survey on electronic commerce” and announces the results of the survey regarding the actual state of Japan’s electronic commerce market. On September 25, 2024, the market size and EC rate for 2023, after the coronavirus subsides, were announced, with BtoC-EC at 9.38% (up 0.25% from the previous year) and BtoB-EC at 40.0% (up from the previous year). 2.5% increase), indicating that the digitalization of commercial transactions continues to progress. Looking at the breakdown of the market size of EC in the product sales field, we find that “food, beverages, alcoholic beverages,” “household appliances, AV equipment, PCs, peripherals, etc.,” “clothing, fashion goods, etc.,” and “household goods, furniture, interior decoration, etc.” ” accounts for a large proportion, with the scale exceeding 2 trillion yen in all of these categories (*1). (*1) Source: Ministry of Economy, Trade and Industry news release “ We have compiled the results of the market survey on e-commerce in 2020 ” Under these circumstances, CLAS, which operates the furniture and home appliance rental subscription service “CLAS,” and CAUCHE, which operates the shopping app “Cauche,” are supporting the improvement of the value of operating companies and acquired brands with data and EC human resources. The three ACROVE companies will hold a media briefing on “Changes in consumer purchasing behavior related to EC in 2024” on August 20, 2024, as a place to share knowledge of consumer trends related to EC from each company’s perspective. We have carried out. On the day of the event, Mr. Kohei Okubo from New Commerce Ventures Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Directors: Keita Matsuyama, Kohei Okubo, hereinafter referred to as “NCV”), a VC fund specializing in the commerce field, participated. We announced “5 Trends to Watch in 2024” and announced new trends such as the practical application of generative AI and the expansion of social commerce. Afterwards, Cauche proposed that “a new form of EC that is spreading around the world” would change from the
“search-based purchasing behavior” that had been the mainstream of EC up until now, such as “searching for the desired product and purchasing it.” Presented the manifestation of “discovery-based purchasing behavior,” in which people accidentally come across a product and purchase it, along with examples from overseas. The class talked about “differences between conventional one-time sales type EC and rental/subscription EC”, and while one-time sale type EC is generally the norm, examples of efforts to bring rental and
subscription EC to the same level, and user trends were discussed. We shared the emerging demand and responses to the 2024 logistics problem. ACROVE gave a talk entitled “Changes in Consumer Behavior as Seen from EC Platform Trends,” looking back at past consumer trends and talking about key points of consumer trends that should be kept in mind when planning future EC business strategies.
https://prcdn.freetls.fastly.net/release_image/33987/228/33987-228-62e9ae91000c4465f3eeecda0b5c0f31-378×283.jpg After the presentation, participants asked questions such as what the future of Japan’s e-commerce market will be like, and what users who value “fun” look for in e-commerce. We could see the high level of interest in the initiative. Briefing session speaker introduction (in order of presentation)
https://prcdn.freetls.fastly.net/release_image/33987/228/33987-228-89452adcee82ceab305c017358dea61c-359×359.jpg New Commerce Ventures Co., Ltd. Mr. Kohei Okubo After graduating from Tokyo Institute of Technology (majoring in technology management), joined Yahoo Japan Corporation. At Yahoo! Shopping, engaged in consulting sales to companies opening stores, launching service EC business, and advertising planning. Also responsible for research work in the CSO (Chief Strategy Officer) office. Participated in YJ Capital (currently Z Venture Capital) since 2017. Focuses on startup support mainly in the commerce field. In 2022, he established New Commerce Ventures, a VC fund specializing in the commerce field.
https://prcdn.freetls.fastly.net/release_image/33987/228/33987-228-3fb3b43e7b5f6e77e96b0fb06fbff47c-361×358.jpg Cauche Co., Ltd. Mr. Yutaro Yamada (Director and Executive Officer) Completed MOT at Tokyo Institute of Technology. Joined Dream Incubator in 2012 as a new graduate and engaged in strategic consulting and increasing the value of acquired companies. After that, he moved into the startup industry. Launched the blockchain business at AnyPay, and served as executive officer in business development and business manager at Tsukuruba, leading business growth of 10 billion yen in GMV. Joined the company in August 2023 and was appointed director and executive officer in October of the same year.
https://prcdn.freetls.fastly.net/release_image/33987/228/33987-228-f473d104e85170217e49d8ac34e5effb-354×354.jpg Class Co., Ltd. Kosuke Sumihara (General Manager, EC Business Headquarters) EC dealing with furniture and interior goods, EC site management agency, EC business manager for a Scandinavian furniture select shop, web design, UI/UX design for online stores, EC site at a company that operates and produces hotels and inns. After gaining experience in a wide range of work including design management, branding, creative, and web marketing, he joined Class Co., Ltd. Leads brand personality development, site renewal, service revisions, etc. In June 2024, he was appointed General Manager of the EC Business Headquarters.
https://prcdn.freetls.fastly.net/release_image/33987/228/33987-228-37742dfbdd171bd85df61a20df21d61f-356×356.jpg ACROVE Co., Ltd. Mr. Tomoya Okano (CX Business Headquarters Service Development Unit Manager) Joined a system construction company as a new graduate in 2016 and worked as an SIer. Joined ACROVE in 2022 after working at a consulting company in 2020, developing services in the financial and healthcare fields, and supporting business improvement using data. Engaged in mall marketing and development of the original BI tool ACROVE FORCE at the CX division, which supports e-commerce businesses to maximize sales. Since 2024, as a manager of the service development unit, he has been engaged in BtoB marketing to acquire leads and the development and construction of new services. In the future, Class will continue to aim to create a better
recycling-oriented society that can be realized only through rental and subscription, by balancing “being oneself” and “living a light lifestyle without owning anything.” About furniture and home appliance rental/subscription “CLAS” “CLAS” is a subscription service that allows you to rent furniture, home appliances, and other interior items for a monthly fee. By renting what you need when you need it and returning it when you no longer need it, you can freely and easily use the furniture and home appliances that suit your lifestyle. We aim to create a society where everyone can live freely, lightly, and in their own way by promoting sustainable “use without owning” that circulates products in the cycle of “use → return → repair/cleaning → forwarding to the next person.” I am.
https://prcdn.freetls.fastly.net/release_image/33987/228/33987-228-1502f9cae707f64868871bc5b1b6ca0b-650×360.png For those using CLAS for the first time:
https://clas.style/article/1033 Service site: https://clas.style/ Instagram: https://www.instagram.com/clas_official/ X (old Twitter): https://twitter.com/CLAS_official Facebook:
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https://prcdn.freetls.fastly.net/release_image/33987/228/33987-228-64c0135b3b10d78681e944066c117abb-1000×750.jpg About Class Co., Ltd. With the vision of “living freely and lightly,” we aim to improve spatial and temporal value by allowing individuals to use the most suitable products at any time in accordance with changes in their lifestyle and environment. We provide services for corporations. ・Recycling-type furniture and home appliance rental subscription “CLAS”: https://clas.style/ ・“CLAS BUSINESS”, a service for corporations specializing in business: https://clas.style/biz/ ・“CLAS Office Concierge” handles all office planning tasks:
https://clas.style/biz/office ・Trial large office furniture before purchasing: https://clas.style/biz/phonebooth ・“CLAS Home Staging” creates an ideal living space with rental furniture:
https://clas.style/biz/staging ・Introducing high-quality furnished rentals at a low cost: https://clas.style/biz/kagu-chintai Products that are returned after use are repaired and cleaned before being rented out again to the next person to avoid disposal. We aim to promote “use without owning” that reconsiders the lifestyle of mass production and mass consumption, contribute to a “circular economy” that circulates resources, and realize a sustainable “no-have, no-throw-away society.” EC site target area: Tokyo, Kanagawa, Chiba, Saitama, Osaka, Kyoto, Hyogo (*) *Osaka, Kyoto, and Hyogo prefectures are excluded from some areas. Plans to expand in the future. *Available for corporations all over Japan, except for some remote islands and other areas. ■ Company profile Company name: Class Co., Ltd. Location: Head Office Aobadai Studio 2F, 4-6-6 Aobadai, Meguro-ku, Tokyo Kyoto Office KRP BIZ NEXT, 93 Chudoji Kurita-cho, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture Representative:
Representative Director and President Hirotake Kubo Established: April 24, 2018 Corporate site: https://clas.style/company.html ▶CLAS latest information: https://clas.style/company/news ▶Company introduction video: https://youtu.be/3tcLiSXJYI0