In conjunction with the announcement of the Ministry of Economy, Trade and Industry’s market research on e-commerce, three companies, Cauche, Class, and ACROVE, held a study session on changes in consumer purchasing behavior related to EC in 2024.

In line with the announcement of the Ministry of Economy, Trade and Industry’s market research on e-commerce, three companies, Cauche, Class, and ACROVE, will hold a study session on changes in consumer purchasing behavior related to EC in 2024 ​
Cauche Co., Ltd. Press release: September 26, 2024 In conjunction with the announcement of the Ministry of Economy, Trade and Industry’s market research on e-commerce, three companies, Cauche, Class, and ACROVE, held a study session on changes in consumer purchasing behavior related to EC in 2024. The EC rate in 2023 is 9.38%*, an increase of 0.25% from the previous year
https://prcdn.freetls.fastly.net/release_image/64598/75/64598-75-4dc2638bd632d7dfa5038160beb9e7ec-1386×704.png

Cauche Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kenpei Monna, hereinafter referred to as Cauche) announced that it will become a corporation in August 2024, ahead of the announcement of a market survey on e-commerce announced by the Ministry of Economy, Trade and Industry on September 25th. Class (Headquarters: Meguro-ku, Tokyo, President and CEO: Hirotake Kubo, hereinafter referred to as Class) and ACROVE Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and Representative Director: Toshiaki Arai, hereinafter referred to as ACROVE) have jointly contacted the media. We would like to inform you that we have held a “Study session on changes in consumer purchasing behavior related to EC in 2024″ targeting . *EC conversion rate of BtoC-EC ■Background of the event Every year, the Ministry of Economy, Trade and Industry conducts a “market survey on electronic commerce” and announces the results of the survey regarding the actual state of Japan’s electronic commerce market. On September 25, 2024, the market size and EC rate for 2023, after the coronavirus subsides, were announced, with BtoC-EC at 9.38% (up 0.25% from the previous year) and BtoB-EC at 40.0% (up from the previous year). 2.5% increase), indicating that the digitalization of commercial transactions continues to progress. Looking at the breakdown of the market size of EC in the product sales field, we find that “food, beverages, alcoholic beverages,” “household appliances, AV equipment, PCs, peripherals, etc.,” “clothing, fashion goods, etc.,” and “household goods, furniture, interior decoration, etc.” ” accounts for a large proportion, with the scale exceeding 2 trillion yen in all of these categories. Under these circumstances, Cauche, which operates the shopping app “Cauche”, and Class, which operates the furniture and home appliance rental subscription service “CLAS”, are supporting the improvement of the value of the operating company and the acquired brand with data and EC human resources. The three ACROVE companies will hold a media study session on “Changes in Consumer Purchasing Behavior Related to EC in 2024″ on August 20, 2024, as a place to share knowledge of consumer trends related to EC from each company’s perspective. We have carried out. On the day of the event, Mr. Kohei Okubo from New Commerce Ventures Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Directors: Keita Matsuyama, Kohei Okubo, hereinafter referred to as NCV), a VC fund specializing in the commerce field, joined us to discuss the “2024 We announced new trends such as the practical application of generative AI and the expansion of social commerce. Afterwards, Cauche proposed that “a new form of EC that is spreading around the world” would change from the “search-based purchasing behavior” that had been the mainstream of EC up until now, such as “searching for the desired product and purchasing it.” He presented the manifestation of “discovery-based purchasing behavior,” in which people accidentally come across a product and purchase it, along with examples from overseas. Afterwards, the class talked about “differences between conventional sales-type EC and rental/subscription EC,” and while sales-type EC is generally the norm, examples of efforts to bring rental and subscription EC to the same level were discussed. User trends, emerging demand, and responses to the 2024 logistics problem were shared. ACROVE would like to give a talk entitled “Changes in consumer behavior seen from EC platform trends”, looking back at consumer trends to date and talking about key points regarding consumer trends that should be kept in mind in future EC business strategies. Ta. After the presentation, participants asked questions such as what the future of Japan’s e-commerce market will be like, and what users who value “fun” look for in e-commerce. We could see the high level of interest in the initiative. ■Introduction of study session speakers
https://prcdn.freetls.fastly.net/release_image/64598/75/64598-75-4348535bcddac6ca6dc21c5e31224e2d-312×312.png New Commerce Ventures Co., Ltd./Kohei Okubo After graduating from Tokyo Institute of Technology (majoring in technology management), joined Yahoo Japan Corporation. At Yahoo! Shopping, engaged in consulting sales to companies opening stores, launching service EC business, and advertising planning. Also responsible for research work in the CSO (Chief Strategy Officer) office. Participated in YJ Capital (currently Z Venture Capital) since 2017. Focuses on startup support mainly in the commerce field. In 2022, he established New Commerce Ventures, a VC fund specializing in the commerce field.
https://prcdn.freetls.fastly.net/release_image/64598/75/64598-75-5ff83d74be8b84f70df74bfe2f73cb96-544×658.png Cauche Co., Ltd./Yutaro Yamada (Director and Executive Officer) Completed MOT at Tokyo Institute of Technology. Joined Dream Incubator in 2012 as a new graduate and engaged in strategic consulting and increasing the value of acquired companies. After that, he moved into the startup industry. Launched the blockchain business at AnyPay, and served as executive officer in business development and business manager at Tsukuruba, leading business growth of 10 billion yen in GMV. Joined the company in August 2023 and was appointed director and executive officer in October of the same year.
https://prcdn.freetls.fastly.net/release_image/64598/75/64598-75-f1fd9dda2bb99d351e57fab6ae7348e5-298×372.png Class Co., Ltd./Kosuke Sumihara (General Manager, EC Business Headquarters) EC dealing with furniture and interior goods, EC site management agency, EC business manager for a Scandinavian furniture select shop, web design, UI/UX design for online stores, EC site at a company that operates and produces hotels and inns. After gaining experience in a wide range of work including design management, branding, creative, and web marketing, he joined Class Co., Ltd. Leads brand personality development, site renewal, service revisions, etc. In June 2024, he was appointed General Manager of the EC Business Headquarters.
https://prcdn.freetls.fastly.net/release_image/64598/75/64598-75-c71152e69aa71bb3067db3ed3a00e374-312×358.png ACROVE Co., Ltd./Tomoya Okano (CX Business Headquarters Service Development Unit Manager) Joined a system construction company as a new graduate in 2016 and worked as an SIer. Joined ACROVE in 2022 after working at a consulting company in 2020, developing services in the financial and healthcare fields, and supporting business improvement using data. Engaged in mall marketing and development of the original BI tool ACROVE FORCE at the CX division, which supports e-commerce businesses to maximize sales. Since 2024, as a manager of the service development unit, he has been engaged in BtoB marketing to acquire leads and the development and construction of new services. As a company that aims to create new shopping experiences, Cauche will continue to disseminate the latest EC information with the vision of “creating the world’s most enjoyable shopping experience.” What is the shopping app “Cauche”? “Cauche” is a shopping app where you can enjoy shopping “with someone”. By shopping using the “Caushe Farm” and “Coin” functions, you can purchase products at a great price, and enjoy shopping while communicating with friends, family, or someone on SNS. You can. About Cauche Co., Ltd. With the vision of “creating the most enjoyable shopping experience in the world,” we operate the shopping app “Cauche,” where you can enjoy “together with others.” By creating an exciting shopping experience for both customers who shop and businesses who want to sell goods, we aim to create a digital space that goes beyond the purpose of “purchasing things” and becomes a place where people can pursue fun. We aim to update the shopping experience. “Cauche” app overview Official name: “Cauche” Development and operation: Cauche Co., Ltd. Compatible devices: iPhone, Android Service area: Japan Supported languages: Japanese Service start date: September 1, 2020 App Store:
https://apps.apple.com/jp/app/id1527218749 Google Play:
https://play.google.com/store/apps/details?id=com.kauche.kauche Official X account: https://x.com/kauche_inc Company profile Company name: Cauche Co., Ltd. Business details: Operation of “Cauche” Representative name: Kenpei Monna