Asmark Co., Ltd. Announcement of the release of “Insight Seg”, a new service that allows you to visualize consumer insights by segment

[Asmark Co., Ltd.] Announcement of release of “Insight Seg”, a new service that allows you to visualize consumer insights by segment ​
Asmark Co., Ltd. Press release: September 26, 2024 Announcement of the release of “Insight Seg”, a new service that allows you to visualize consumer insights by segment Highly sensitive consumer segment based on marketing and academic theory. By classifying consumer monitors into types based on various theories, it can be used as an analysis axis for quantitative surveys and for recruiting requirements for qualitative surveys.
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Insight Seg Asmark Co., Ltd. (Higashi, Shibuya-ku, Tokyo, CEO: Shoichi Machida), a marketing research company, has launched a new consumer insight analysis service centered on our academic research team that responds to research requests from universities and research institutes. Insight Seg has been released. Our company provides survey and research support for companies and research institutes to understand consumer behavior and awareness, and provides flexible research tailored to client needs. Our strength is in gaining deeper insights by combining qualitative and quantitative data. The newly released “Insight Seg” categorizes consumers into segments based on established theories such as “Innovator Theory” and “Big Five Theory” and utilizes the insights obtained for each segment. This is a service that allows you to obtain new suggestions from the survey results. ■Insight Seg service page https://www.asmarq.co.jp/insight_seg/ Features of Insight Seg Monitor types are classified as follows based on marketing and academic theory.
https://prcdn.freetls.fastly.net/release_image/18991/508/18991-508-4b34b68e8dd9d5147baa0494633fd4f2-1000×337.png Monitor type classification Multifaceted consumer segment analysis Classify consumers using the “Innovator Theory” and “Big Five Theory,” etc., and obtain insights according to each segment. This makes it possible to implement marketing measures based on the behavior and psychological characteristics of each target. Quantitative research By using the classified consumer types as the axis of analysis, it is possible to obtain new suggestions that were not visible before. For example, by focusing on consumer types based on the “Innovator Theory,” we can clarify which demographic groups will respond positively to new products and services, and support the planning of effective promotional measures. . Qualitative research Based on the classified consumer type information, candidates with high consumer sensitivity can be selected during recruitment. In particular, by using the “Big Five Theory” to understand consumer types based on personality traits and using that information in recruitment, you can secure more accurate survey participants. Usage scene “Insight Seg” can be used in the following fields. Marketing strategy Deepen your understanding of each consumer segment and contribute to improved targeting accuracy. New product development Discover latent consumer needs and help differentiate your products and services. Academic research We provide data collection and analysis support for universities and research institutes. About usage “Insight Seg” can be used in conjunction with other research solutions provided by our company and can be used for a variety of research projects. For more information about the service, please see the page below. ■Insight Seg service page https://www.asmarq.co.jp/insight_seg/ We will continue to develop new research-related services in order to quickly respond to customer needs.