xxxxnese Co., Ltd., a cross-border e-commerce DX company, signs a capital and business alliance agreement with Brave group.
xxxxnese Co., Ltd. Press release: September 26, 2024 xxxxnese Co., Ltd., a cross-border e-commerce DX company, has concluded a capital and business alliance agreement with Brave group. We deliver Japanese IP products to East Asia, both across borders and offline.
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pronunciation: needs, hereinafter referred to as “xxxxnese”) is Brave Group Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Directors: Keito Noguchi, We are pleased to announce that we have received investment from Brave Group (hereinafter referred to as “Brave group”) and have entered into a capital and business alliance agreement in September 2024 with an eye toward a stronger partnership and business expansion between the two companies. Purpose/Background xxxxnese is “Borderless Platform ~ Creating a world without borders where people, things, and cultures can freely interact. With our mission of We are developing our business with the aim of creating a place where sales and consumption activities can take place. Brave group has a purpose of “Bringing Japan’s adventurous spirit to the world”, and with a mission of “Breaking through the hearts of 8 billion people”, Brave group has a strong affinity with the same field, including IP Production, which operates the VTuber business. We are developing multiple businesses domestically and internationally in the areas of IP Platform, IP Solution, and Incubation. Both companies have a track record of collaboration, and in the Brave stores (*1) pop-up store opening that started in July 2024, they created a lean trade scheme in a short period of time and delivered many products to Chinese consumers. . Japan’s attractive IP products are extremely important when entering China and other East Asian markets, and we have come to this agreement with the Brave group in order to achieve a stronger and smoother collaboration. (*1) Brave stores：
https://bravegroup.co.jp/bravestores/ About xxxxnese The global cross-border e-commerce market will increase tenfold from 785 billion US dollars in 2021 to 7.9 trillion US dollars in 2030 due to the diversification of consumer needs, increased efficiency in logistics and delivery, and the spread of international digital payments. It is expected to grow to more than US$1. Among these, Japanese products have won the trust of the world market with their excellent planning and quality, and have high potential in terms of product variety and cost performance. Needs are expected to expand significantly in the future due to increased awareness as the number of visitors to Japan increases. xxxxnese digitizes the traditional cross-border trade method, and creates a system that maximizes the risk and workload of sellers and sells Japanese products at appropriate prices, especially in the Chinese mainland market, which is said to have high hurdles. Building. In addition, by consolidating consumers seeking Japanese products into one mall, we are able to reach the appropriate target group and provide an environment where consumers can enjoy a wide variety of branded products all at once. In the two years since the service started, more than 2,100 shops have opened, with more than 5,700 brands and more than 1.2 million items of fashion, hobbies, food and beverages, manga/anime goods, cosmetics, and other products with Japan’s strengths. We are operating the largest cross-border mall type EC for the Chinese market. Furthermore, by leveraging our know-how in cross-border logistics and local marketing, we are also developing offline expansion support and sales promotion support businesses within China. *Source: Ministry of Economy, Trade and Industry report “FY2016 Market Survey on Electronic Commerce” Representative comment Brave group Representative Director Keito Noguchi Comment: Thanks to the great efforts of xxxxnese, we were able to launch the overseas goods sales business “Brave stores” in about two months from conception. As we make a full-scale entry into the huge market of Asia, it is very reassuring to have a partner we can trust, and we are grateful to be able to build an even stronger partnership through this agreement. We will continue to challenge new business fields without being bound by existing frameworks, and deliver Japanese IP to fans all over the world! xxxxnese Representative Director Seiichi Gen Comment: I am very excited about the collaboration between the two companies, which aims to “break through the hearts of 8 billion people” and “toward a world without borders where people, things, and cultures can freely exchange”! Chinese animation continues to grow rapidly. Japan will continue to play a central role in the manga goods market, with plenty of room for further growth. On the other hand, it is also true that business does not proceed smoothly between the copyright holder in Japan and the manufacturer/seller in China due to differences in their thoughts on the work and business practices, resulting in large opportunity losses. . Strong synergies are expected by combining Brave group’s network and creative capabilities in Japan with xxxxnese’s marketing, manufacturing, and sales system
construction and promotion capabilities in China. We will start by opening stores in cross-border e-commerce and local e-commerce malls, and then accelerate the construction of networks with manufacturing companies in China and the expansion of brick-and-mortar stores. Through the efforts of these “brave friends with the same
aspirations”, we aim to build the largest business platform while respecting the worldview of the original work to the utmost. xxxxnese Representative Director Tomotake Higuchi Comment: I am very happy that we have formed a partnership with Brave group, a company where everyone is cheerful, energetic, and full of pleasant greetings. “What I like” transcends language barriers. Together with the Brave group, we will continue to push forward to create a world that can be enjoyed without borders by penetrating the hearts of 8 billion people. Company profile Brave group Co., Ltd. Established: October 11, 2017 Capital: 4.68 billion yen (including capital surplus) Representative: Keito Noguchi, Representative Director Location: Minato-ku, Tokyo Business content: IP Production/IP Platform/IP Solution/Incubation Official website: https://bravegroup.co.jp/ xxxxnese Co., Ltd. Established: February 22, 2022 Capital: 353,642,449 yen (including capital reserve) Representative: Representative Director Morihito Gen / Tomotake Higuchi Address: 3rd floor, Makuhari Techno Garden CB Building, 1-3 Nakase, Mihama-ku, Chiba City, Chiba Prefecture Business details: Cross-border expansion support business / Asian sales platform business / Influencer marketing platform business / Software development business Official website: https://xxxxnese.com/