[CBRE] CBRE supports the opening of Asahi Super Dry’s brand
dissemination base “SUPER DRY Immersive experience”
CBRE Press release: September 26, 2024 CBRE supports the opening of Asahi Super Dry’s brand communication base “SUPER DRY Immersive experience” CBRE (Japan Headquarters: Marunouchi, Chiyoda-ku, Tokyo) recently announced that Asahi Beer Co., Ltd. (hereinafter referred to as Asahi Beer) will open an
experience-based facility ” SUPER DRY Immersive experience We announced that we supported the opening of a store. CBRE has been commissioned by Asahi Breweries to broker a lease agreement for the opening of a new facility to promote its brand in December 2023. With the completion of this project, the immersive concept shop “SUPER DRY Immersive experience” has opened along Ginza Chuo-dori as a new base for promoting Asahi Super Dry’s brand. A representative from Asahi Breweries’ Beer Marketing Department, which oversaw this project, said, “The facility we are opening this time has the theme of “immersing yourself in the world of Super Dry,” and is aimed at young people in their 20s and 30s who are sensitive to trends. We aimed to provide brand value and new drinking experiences mainly to foreign tourists visiting Japan, and as Ginza attracts a lot of attention from overseas, we believe this is a great opportunity to promote our brand from a global perspective. We are grateful that CBRE suggested a property located in a prime location along Ginza Chuo-dori, and that we were able to open in an ideal location where we could widely communicate our brand message.” In addition, Seiko Ogura, retail consultant at CBRE Advisory & Transaction Services, said, “Since last year, sales of street-level stores in Ginza have been strong due to inbound consumption fueled by the weak yen, and the vacancy rate has fallen sharply.Especially in Ginza. In areas like Chuo-dori, which are not only bustling with traffic but also have strong brand names, competition is intensifying for companies to open stores, especially high-end brands. At CBRE, we make full use of the network we have built over many years to proactively approach individual property owners and obtain potential information before listings are posted on the market. Among these, we were able to lead this store opening to success by selecting the most suitable property as the client’s desired brand base. We will continue to provide high value-added services to support store opening projects that align with client companies’ branding strategies.” Department in charge :CBRE Advisory & Transaction Services Retail Company name :Asahi Beer Co., Ltd. Facility : Experience-based concept shop “SUPER DRY Immersive experience” Location : Matsuzawa Building 6, 3-5-6 Ginza, Chuo-ku, Tokyo Opening day : April 25, 2024 Floor configuration : 2nd floor – Super Dry Go Ride 1st floor – Super Driver B1F – Super Dry Bar & Shop (including tie-up corner) CBRE business : Approach and intermediary work for owners when opening concept shops
1F SUPER DRY BAR
B1F SUPER DRY BAR & SHOP
2F SUPER DRY GoRide Contact information regarding this project CBRE, Inc. (CBRE) Advisory & Transaction Services Retail Consultant Seiko Ogura seiko.ogura@cbre.co.jp TEL 080-8720-1060 About CBRE Retail Services At CBRE Retail Services, we utilize a wealth of domestic and international store market data and the solid knowledge and experience we have cultivated over many years to propose real estate solutions in line with our customers’ store opening goals. We provide services tailored to the needs of our customers, including store opening advisory services and retail market analysis, with a focus on intermediary services for store rental and sales. About CBRE Japan Corporation CBRE Japan Corporation (CBRE Co., Ltd.) is a total real estate company for corporations that not only provides real estate rental and sales brokerage services, but also provides 17 wide-ranging service lines nationwide, including various advisory functions, property management, and real estate appraisals. Solution provider. For more than half a century since Ikoma Shoji, the predecessor of CBRE, was established in 1970, we have been a real estate specialist in Japan, providing community-based services from nine locations nationwide. Aiming to be a real estate advisory and service company that is recognized as essential “business infrastructure” for companies, approximately 1,700* professionals in Japan (including *subsidiaries) provide optimal and accurate real estate solutions from a neutral standpoint. I will do it. For more information, please visit our Japanese homepage . Official Twitter account: @cbrejapan About CBRE Group CBRE Group (NYSE: CBRE), headquartered in Dallas and listed on the Fortune 500 and S&P 500, is the world’s largest commercial real estate services and investment advisory firm (based on 2023 sales). Our more than 130,000 employees worldwide, including Turner & Townsend employees, provide a wide range of services to clients in more than 100 countries. Our main services include real estate sales and leasing transactions, property management, facility management, project management, commercial real estate loans, real estate appraisal, real estate development services, real estate investment management, and strategic consulting.