ELC Japan LLC Estée Lauder Companies 2024 Breast Cancer Campaign “For a world without breast cancer through beautiful bonds” Turning the voice of hope to “end breast cancer” into the power of action Global illumination and su pport product sales

[ELC Japan LLC] Estée Lauder Companies 2024 Breast Cancer Campaign “For a world without breast cancer through beautiful bonds” Turning the voices of wishes to “end breast cancer” into the power of action Global illumination and support product sales also implemented ​ ELC Japan LLC Press release: September 26, 2024 The Estée Lauder Companies 2024 Breast Cancer Campaign “With beautiful bonds, create a world without breast cancer” Turning the voice of hope to “ending breast cancer” into the power of action Global illumination and support product sales also implemented
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The Estée Lauder Companies (location: Chiyoda-ku, Tokyo; President and CEO: James Aquilina) has designated October of each year as Breast Cancer Campaign Month, and uses the pink ribbon as its symbol to disseminate information to help create a world free of breast cancer. We support breast cancer research through donations from proceeds from support products. This year, which marks the 32nd year since the start of the campaign, the theme is “Beautiful Bonds for a World Free of Breast Cancer.” With the aim of creating a world free of breast cancer, the “Breast Cancer Campaign” will support breast cancer research and knowledge education about breast cancer. We will be holding a campaign. Landmark illuminations that support this activity will be illuminated in pink, and a drone show will be held. This year, Tokyo Tower and Tokyo Skytree (R) will be held simultaneously for the first time in 10 years. Furthermore, this year, for the first time, we will be holding a walking event around the Imperial Palace for employees and their friends and families. The event aims to raise awareness of the eradication of breast cancer, and also takes into consideration the health of employees. In addition, as an initiative that allows anyone nationwide to easily participate in the campaign, from October 1st (Tuesday), a certain amount of proceeds will be donated to support by Aveda, Bobbi Brown, Clinique, La Mer, Jo Malone London, and Estée Lauder. We will carry out campaigns that will lead to donations, such as the sale of limited edition products. Breast cancer campaign event information 1. Landmark light up & drone show ●Tokyo Tower Light Up/Drone Show Date and time: October 1, 2024 (Tuesday) 18:45 to 24:00 A drone show will be held over Zojoji Temple in conjunction with the illumination. The drone show will be held twice. ​ 1st time: 18:50 ~ ​ 2nd time: 20:15 ~
https://prcdn.freetls.fastly.net/release_image/112407/6/112407-6-d6a54d8a6a9eaf0205608f7e2d484431-1504×1095.jpg ●Tokyo Sky Tree (R) Lighting Date and time: October 1, 2024 (Tuesday) 18:45-24:00 ●Kyoto/Otowayama Kiyomizu-dera Light-up & Drone Show Date and time: October 1, 2024 (Tuesday) Light up 19:00 ~ ・From 19:00 to 21:00: Special night viewing (admission fee reduction/exemption) Sutra reading will be held. ​ Wednesday, October 30, 2024 Light-up & Drone Show ・Drone show will be held at Kiyomizu-dera Temple, Otowayama, Kyoto It will be the first time.
https://prcdn.freetls.fastly.net/release_image/112407/6/112407-6-a2ba9e3cf845c90d38a66eae113f72fd-1216×1868.jpg 2. Instagram post campaign where your posts lead to donations Campaign period: October 1st (Tuesday) to October 31st (Thursday), 2024 Designated account: @esteelaudercompanies @esteelauderjapan Designated hashtag: #TimeToEndBreastCancer #Toward a world without breast cancer Post content ・Posted with the campaign symbol pink ribbon In Stories, you can find official stamps by searching BCC on the stamp screen. ・Post illuminations of Tokyo Tower, Tokyo Skytree (R), Kyoto Otowayama Kiyomizu Temple, etc. ・Posting campaign support products Add all mentions and hashtags of the specified account When you post to your Instagram feed, Stories, or TikTok, globally The Estée Lauder Companies will donate $25 per submission, up to a maximum of $75,000, to the Breast Cancer Research Foundation (BCRF) in the United States, and in Japan, ¥1,000 per submission will be donated to JBCRG (Japan Breast Cancer Research Group). Please help us learn the correct knowledge about breast cancer, share it with everyone, and make the world breast cancer-free.
https://prcdn.freetls.fastly.net/release_image/112407/6/112407-6-a7805142ebce11bed77c95e49be4f09e-2425×871.jpg ​ Campaign-supported products rolled out across 6 brands of Estée Lauder Companies The Estée Lauder Companies 6 brands will launch the Breast Cancer Campaign starting October 1st (Tuesday). We will start selling campaign support products at (Aveda, Estée Lauder, Clinique, Jo Malone London, La Mer, Bobbi Brown). A portion of the proceeds will be used for medical research through the American Breast Cancer Research Foundation (BCRF) and JBCRG (Japan Breast Cancer Research Group). *Some limited products will end as soon as they run out. Image
URL: https://prcdn.freetls.fastly.net/release_image/112407/6/112407-6-eb27c15eb5347e9e8027bcfcc0c08d49-1935×1244.jpg Did you know? -Globally, breast cancer is the leading cause of cancer-related death in women. -One in eight women in the United States will develop breast cancer during her lifetime. – Across all age groups, black women are more likely to die from breast cancer than other racial and ethnic groups. – In the United States, 1 in 833 men will develop breast cancer during their lifetime. Median age at diagnosis: Hispanic, Asian/Pacific Islander, Black, American Indian/Alaska Native ​Women are younger than white women. Since the 1980s, breast cancer mortality rates have improved by 40% in high-income countries, but less in low- and middle-income countries. not here. The five-year survival rate in India is only 66% and in South Africa it is only 40%. This compares to more than 90% in high-income countries. What you can do for your own breast cancer health ・Recognize the signs and symptoms of breast cancer Have an open discussion with your doctor about your personal risk for breast cancer, especially if you have a family history – Schedule an annual mammogram once you reach the recommended age ・Find the type of regular exercise that works best for you – Incorporate proper nutrition into your current diet, including leafy greens, cruciferous vegetables, and fiber-rich foods. ・Limit alcohol intake and quit smoking ・Know the normal state of your breasts and contact your doctor if there are any significant changes ・Learn how to do a self-examination Breast cancer awareness in Japan Breast cancer is the most commonly diagnosed cancer worldwide. Our joint research with Nielsen on breast cancer in the Asia-Pacific region shows that we need to do more to achieve a breast cancer-free world. The survey results are as follows. – Raising awareness: 53% of respondents said they feel anxious about breast cancer. Up from 46% in 2015 I’m doing it. ・Self-check: 67% of respondents said they were not confident in self-checking. This This is a much higher number than in other Asian countries, where the response to the same question was around 30%. We enlighten This shows that there is a great need to raise awareness, reduce prejudice, and disseminate information useful for self-checking. Masu. ・Risk factors: More than 70% of respondents believed that family history, genetics, stress, and diet were associated with breast cancer risk. I answered that I recognized it as a factor. ・Education: Traditional media like TV has become the primary source of information about the disease. vinegar. Barriers: Screening costs are the biggest barrier for people considering breast cancer screening. Self-exam once a month 60% of breast cancer cases are detected through self-examination. ※ More than 60% of breast cancer cases in Japan are detected through
self-examination. Making a habit of self-examination once a month and detecting any changes or discomfort in your breasts is a shortcut to early detection of breast cancer and improved survival rates. *From the Japanese Breast Cancer Society National Breast Cancer Patient Registry Survey Time for self-examination The best time is after your period ends, when your breasts are not tense or swollen. If you’re menopausal, it’s a good idea to choose the same day each month. How to self-examine
https://prcdn.freetls.fastly.net/release_image/112407/6/112407-6-f16745877244419264dc984b9c864610-911×289.jpg Breast cancer campaign history and activities Estée Lauder Companies and Breast Cancer Campaign History Founded in 1992 by Evelyn H. Lauder (former Senior Corporate Vice President, Estée Lauder Companies), the Estée Lauder Companies Breast Cancer Campaign began with Evelyn’s desire to save lives 32 years ago. With the symbol of a pink ribbon that conveys the heart of caring for each woman’s breasts, we continue to support more than 60 organizations around the world in various ways, and to date we have donated more than 131 million dollars, of which 103 million dollars have been donated to date. More than $1,000 is used for medical projects through the Breast Cancer Research Fund (BCRF). In Japan, we have donated over 60 million yen to JBCRG (Japan Breast Cancer Research Group) since 2014. The Estée Lauder Companies has reached out to people around the world with this initiative. We have been working with the desire to raise awareness in the fight against breast cancer and, through fundraising, to lead to meaningful action for each individual. Estée Lauder Companies’ Breast Cancer Campaign Activities for Over 30 Years ・Medical resources, including mammography and screening, for socially vulnerable people with limited access to medical care, Services, funding for centers – Actively exchange opinions with the breast cancer community, doctors and other experts, and promote breast health education and early detection Developing advanced discussions about the importance ・Supporting treatment and counseling programs to improve the lives of breast cancer patients and their families ・Distributed educational materials to deepen knowledge about breast cancer and over 180 million pink ribbons This year marks the 32nd year since the start of our activities, and in order to fulfill our desire since our founding to “create a world free of breast cancer,” we will continue to work together further, leveraging the bonds we have with everyone around the world who support our activities. I would like to continue doing so. Then, we will carry out the following missions. The Estée Lauder Companies’ Mission ・Show support through more than 15 Estée Lauder Companies brands and donate to the Breast Cancer Research Fund (BCRF) and cancer-related organizations around the world *Participating brands vary depending on the market. The following 6 brands sell support products in Japan Aveda, Bobbi Brown, Clinique, Estée Lauder, Jo Malone London, La Mer ・Work with breast cancer experts and support groups to spread correct knowledge and important messages about breast cancer ・Develop participatory initiatives through SNS, etc. to increase awareness, donate, and support participation ・Continuous production and distribution of breast cancer awareness materials and pink ribbons around the world ・ Empire State Building in New York to raise awareness about breast cancer, Eiffel Tower in Paris, Tokyo Tower, Tokyo Skytree(R) in Japan, and Mt. Otowa in Kyoto A campaign to light up buildings, monuments, and landmarks around the world in pink, including Kiyomizu Temple We are carrying out ongoing efforts to: The Breast Cancer Campaign, which started with one woman, Evelyn H. Lauder, is a legacy and pride for The Estée Lauder Companies. Through this year’s theme, “Beautiful Bonds for a World Without Breast Cancer,” raising awareness of breast cancer among as many people as possible can contribute to real progress against this disease. “We can’t do it alone. We need the help of many.” Evelyn H. Lauder #TimeToEndBreastCancer Now is the time to create a world without breast cancer.