[AOKI Co., Ltd.] Investigating the “business fashion” of female managers! The first impression you want to give is “trustworthy.” The second place is “friendly.” Here’s a ranking of the positive influence jackets have on business situations!
AOKI Co., Ltd. Press release: September 26, 2024 Investigating the “business fashion” of female managers! The first impression you want to give is “trustworthy.” The second place is “friendly.” Here’s a ranking of the positive influence jackets have on business situations! AOKI proposes jacket coordination that combines trustworthiness and familiarity “Jakejo Research Institute” operated by AOKI Co., Ltd. (President: Hirotaka Mori) carries out activities to support women who wear jackets by providing troubles and HOW TO information regarding jackets. This time, we conducted a “business fashion awareness survey” among female managers. It has become clear that more women worry about business fashion when they become managers. Specifically, we found that there are many concerns caused by the desire to make a good impression on others, such as “clothing care” and “choosing clothes that make a good
impression.” We also ranked the “positive effects of wearing jackets in business settings”. As a manager, it is a must-see for how jackets can be used to improve business situations, such as “creating a formal atmosphere” and “showing a sincere attitude.” In order to support the further success of female managers, we will also introduce AOKI’s recommended jacket coordination that will solve your problems. (Jacketjoshi Institute:
https://www.aoki-style.com/feature/jacketjoshi/
https://prcdn.freetls.fastly.net/release_image/11795/957/11795-957-42f89e2766c5c8920546673c0cbbfd0b-552×552.jpg ■Research purpose With the advancement of women in society, there is growing interest in increasing the percentage of women in management positions and providing support. In the business world, women are expected to change their awareness of the impression they give on others as they hold positions, and are increasingly concerned about business fashion. Against the backdrop of these social trends, the Jaquejo Research Institute investigated the causes of stress and concerns regarding business fashion among female managers. The purpose of this research is to find ways to support modern women to make them feel more comfortable and comfortable. ■Overview of “Business Fashion Awareness Survey” Survey period: July 2024 Research agency: Research contractor Knows Co., Ltd. Survey target: Women in their 20s to 50s who have the opportunity to wear jackets (including managers) *Defined as “manager” by women who “currently hold a managerial position” and women who “have experience in a managerial position in the past” Number of valid answers: 1021 Research method: Internet survey Business fashion survey results for female managers ■Visualize the reality of “business fashion” that troubles female managers! The number one concern is “clothing care”, followed by “choosing clothes that make a good impression” and “TPO balance” When we conducted an “awareness survey regarding business fashion” among female managers, more than half of the women responded that they were “worried more” (Graph 1). Among the specific concerns, “maintenance to maintain cleanliness,” “choosing clothes that make a good impression,” and “balance with TPO” were the top concerns (Graph 2). It has become clear that an increasing number of women are concerned about business fashion as they become more concerned about the impression they make on others as they take up positions.
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https://prcdn.freetls.fastly.net/release_image/11795/957/11795-957-d244e0128d5e7df9cb3d1f54e4c5d343-1524×980.png ■What impression do you want managers to have? The results were contrasting, with the top rankings being “trustworthy” and “friendly.” There is also a ranking of situations in which the jacket was used in business situations! When asked about the impression they would like to give to people around them as a manager, 46.1% of women answered that they were “trustworthy,” followed by 40.9% who said they were “friendly,” 36.5% who said they were sincere, and 36.5% who said they were “soft.” 35.2% said they had a sense of responsibility, followed by 34.8% who said they had a sense of responsibility (Graph 3). Looking at the survey on “the positive effects of wearing jackets in business settings” by job title, 29.2% of managers said “I was able to create a formal atmosphere,” and 29.2% said “I was able to show a serious attitude.” 23.5% and 17.7% said they “gain a sense of trust from those around them,” and 17.7% felt that wearing a jacket conveys “seriousness and sincerity.” They feel that jackets are an item that gives a good impression in business settings. It became clear that there were many women (Graph 4). Image
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https://prcdn.freetls.fastly.net/release_image/11795/957/11795-957-8c9c5c83cb885f4ac8c7099eac9a132c-2237×1487.png A must-see for female managers! Solve your concerns such as “creating a good impression” and “TPO balance” with MeWORK products! ■Perfect for the values of female managers. Introducing the coordination method for the Jakejo cluster “Jakejo with loose feeling” The “Jakejo Research Institute” analyzed the needs for jackets and suits based on work and lifestyle values, discovered that jacket style needs can be classified into six types, and “Jakejo Cluster Diagnosis” revealed the optimal jacket type. ” has been developed. (
https://www.aoki-style.com/feature/jacketjoshi/ ) In response to a survey that revealed that many female managers want to convey a sense of trust, friendliness, and sincerity, we are responding to a survey that found that many women in managerial positions want to convey a sense of trust, friendliness, and sincerity. We will introduce coordination using AOKI’s high-performance women’s wear “MeWORK”, which reduces maintenance effort and creates a good impression, based on “Jakejo” with a relaxed look.
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https://prcdn.freetls.fastly.net/release_image/11795/957/11795-957-85a100c4dc1aed14c2d35c54cac3b5c4-990×489.png “Loose-fitting jackets” prefer loose-fitting jackets that are both familiar and comfortable to wear, and tend to prefer colors that give a bright and soft impression, such as “beige” and “mocha.” Furthermore, the functions we look for in jackets are “washable,” “shape-stable,” and “wrinkle-resistant,” which are features that keep the jacket clean and comfortable. “ Solving the problem of “balance with TPO”! Coordinate according to situation ■Style 1 “Coordination for business negotiations with business partners while maintaining a sense of omission”
https://prcdn.freetls.fastly.net/release_image/11795/957/11795-957-ad2bd6cddb3a0359f7944fa794cbc860-263×382.png Choose a gray jacket that makes the area around your face look brighter. Longer length jackets have a trendy feel and can create a friendlier look without being too bulky. Wide pants with center pleats are perfect for a style that allows you to move quickly and look neat. We purposely chose a color that is different from the jacket, giving it a relaxed look. Since the pants are wide, they won’t pick up your body lines, and you can expect them to make your leg lines look beautiful. You can create a soft look by adding a calm pink color to the inner layer. The brown trim on the blouse is the focal point and makes the outfit look tight. ■Style 2 “Meeting with new employees in the company: Coordination that gives a sense of familiarity” Image
URL: https://prcdn.freetls.fastly.net/release_image/11795/957/11795-957-42a542381f4efb396e38268790191c9f-270×369.png Friendly and soft coordination is ideal for meetings with new employees who tend to get nervous just talking to managers. This knit jacket features a tight knit material and gold buttons, giving it an elegant and gentle impression that won’t make you feel intimidated by the boss. Since it is knitted, it is comfortable to wear, but also has a neat feel, making it perfect for business occasions. The ribbon blouse she wore inside was chosen with blue stripes to tone down the color and give it a modest look. By wearing a skirt on the bottom, you can create an even gentler atmosphere. ■Style 3 “Coordination that increases confidence in important scenes such as meetings and presentations”
https://prcdn.freetls.fastly.net/release_image/11795/957/11795-957-6900c4c23f3f8d616188511bd0347113-270×396.png For important occasions such as meetings and presentations, a navy blue set-up creates a formal impression. This is the perfect piece to wear for any occasion, from work to children’s events. While showing off her sincere attitude toward work with the navy blue set-up, the ribbon blouse adds a touch of glamor and softness. Coordination with a slight sense of “looseness” that can only be achieved by managers. For the inner layer, choose a ribbon blouse with navy blue trim for a neat and balanced look. Tighten your belt and add black to accessories such as your bag and shoes to create a neater look.
