Machi no Mirai Co., Ltd. Swatch Nines has landed in Asia for the first time! Basic agreement reached for hosting in Hokkaido

【Machi no Mirai Co., Ltd.】 Swatch Nines arrives in Asia for the first time! Basic agreement reached for Hokkaido event ​ Machino Mirai Co., Ltd. Press release: September 26, 2024 Swatch Nines arrives in Asia for the first time! Basic agreement reached for hosting in Hokkaido Global action sports event aims to promote tourism and revitalize the economy in Hokkaido
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Machino Mirai Co., Ltd. (Headquarters: Sapporo, Hokkaido, President and CEO: Daikatsu Mikami) and The Nines AG (Headquarters: Zug, Switzerland, CEO: Niko Zajec) have partnered to create the global action sports event “Swatch Nines SNOW/ We have concluded a basic agreement to hold the MTB in Hokkaido. Swatch Nines is a global event characterized by innovative formats and high standards of media production, and has created a wealth of media value over the years. It pushes the boundaries of action sports and is gaining attention from fans and media around the world. There are high hopes that this event will be held in Hokkaido to promote tourism and revitalize the region’s economy, and it will be a great opportunity to showcase Hokkaido’s appeal to the world through its fusion of natural beauty and action sports. We plan to announce the selection of the venue and specific event details in due course.
Comment The Nines AG CEO Niko Zajek The founders of The Nines are very excited to finally take the big step towards the Asian continent. We love not only Japanese culture, but everything about the action sports scene that is deeply rooted in Japan and Hokkaido. By providing events and infrastructure, we hope to give many people and the next generation an opportunity to get outdoors and enjoy the sports they love. Machino Mirai Co., Ltd. Executive Vice President Ken Sugai We are very honored to be able to cooperate in hosting Swatch Nines for the first time in Asia. We work every day to create the future of the region and create a sustainable and attractive city. Through Swatch Nines, a gathering of world-class athletes, we hope to create new value that brings together sports, art, and the local community. We hope that this event will inspire many people and become a place to deliver new culture and energy to all of Hokkaido. Swatch Nines Overview
https://prcdn.freetls.fastly.net/release_image/148226/3/148226-3-a0b7d9e18a50aa916decbccd74b1ea7b-1600×1065.jpg Swatch Nines SNOW
https://prcdn.freetls.fastly.net/release_image/148226/3/148226-3-4d8762ffe301dc900600f00767104a3d-1600×1067.jpg Swatch Nines MTB Started as a ski event in Oberstdorf, Germany in 2008, Swatch Nines has steadily expanded its reach over the past 15 years to include snowboarding, mountain biking, and now surfing, with innovative It has grown into a major event. By creating a safe yet spectacular action sports playground, we build on a deep tradition, continue to walk with the pulse of action sports culture as we push evolution far beyond expectations, and befriend the world of competitive sports. They play an adversarial role. For details, please see the official website and SNS below. Swatch Nines official website Swatch Nines YouTube Swatch Nines Instagram ​Swatch Nines Facebook Swatch Nines TikTok
Project management The Small Things Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director and President: Etsushi Tagami) Founded in March 2023 with the mission of “The small things will make the world shine.” As a company that works on “the small things,” the seeds of innovation that bring about small changes in society, we are currently working on (1) sports co-creation consulting, (2) social impact assessment, and (3) action sports measures. We will illuminate society and the world through the realization of sports innovation and social innovation. https://www.the-small-things.com/ Image
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