[MERY Co., Ltd.] [MERY Z Generation Research Institute Men’s Beauty Survey] More than half of the Z generation men are beautiful! One in four people said they also use serums.
MERY Co., Ltd. Press release: September 26, 2024 [MERY Z Generation Research Institute Men’s Beauty Survey] More than half of the Z generation men are beautiful! One in four people said they also use serums. “MERY” ( https://mery.jp/
https://prcdn.freetls.fastly.net/release_image/29212/117/29212-117-005e8fe69298d334004ba35f6f42eb9b-1920×1081.jpg ■ One in four Gen Z men who regularly take care of their skin also use serums. Next, we conducted a survey of those who answered that they took care of their skin on a daily basis, asking what they do for their skin care on a daily basis. More than half of the respondents answered that they do water (66.33%). In addition, 5th place was “Beauty serum” at 26.67%, indicating that one in four Gen Z men who regularly take care of their skin also use a serum.
https://prcdn.freetls.fastly.net/release_image/29212/117/29212-117-f40850801ef848cc1ef70bde439c1df3-1920×1657.jpg ■ Approximately 40% of people started skincare because of rough skin. When asked why they started skincare, 44.33% of people answered “I started skin care because of my rough skin,” followed by “To improve myself” (35%), followed by “Because of the people around me.” “Due to influence” (27.33%) came in 3rd place.
https://prcdn.freetls.fastly.net/release_image/29212/117/29212-117-c79889ac189981226644522384ee2273-1920×1512.jpg ■ Pore care is more important for Gen Z men than sebum care! When asked about “things you want to take care of through skin care”, “pores” (42.33%) came in second place, following “acne” (50%). “Sebum/shininess” ranked 5th at 33.67%, indicating that more Gen Z men care for their pores than they do for sebum.
https://prcdn.freetls.fastly.net/release_image/29212/117/29212-117-0a185507f07d1e0b4b3d704881164b8e-1920×1272.jpg ■ Approximately 80% of monthly skin care costs are “up to 5,000 yen.” Many of the favorite items were “Hatomugi Lotion” and “Muji” items. “Monthly amount spent on skin care” is 1st place: “500 yen or more – less than 1,000 yen” (19.33%), 2nd place is “1,000 yen or more – less than 2,000 yen” (18%), 3rd place is “3,000 yen or more – 5,000 yen” The result was “less than 15%.” In addition, regarding favorite items, in the comments of the questionnaire, many items from “Hatomugi lotion”, “Melano CC”, and “Muji” were mentioned, while in the interview, “I have oily skin, so I use products containing vitamin C in the morning and vitamin A at night.” There was also a strong emphasis on ingredients such as:
https://prcdn.freetls.fastly.net/release_image/29212/117/29212-117-a3b8fe31dbde3f18de93499603b42813-1920×1081.jpg ■ Information collection source is “YouTube” or “Instagram”. In a survey asking “Where do you gather information about beauty?”, the first place was “YouTube” (36%), and the second place was
“Instagram” (29.67%). On the other hand, 24.33% of respondents answered that they did not collect information.
https://prcdn.freetls.fastly.net/release_image/29212/117/29212-117-c7120b563470fb32f04949e6d1c2e724-1920×1512.jpg “MERY Z Generation Research Institute Men’s Beauty Survey” Survey Overview [Survey method] Internet survey [Survey period] August 27, 2024 to August 29, 2024 [Survey target] Generation Z men (born between 1995 and 2007) nationwide [Number of total samples] Screening survey: 2,000 people Main survey: 300 people ■What is MERY Z Generation Research Institute We extract insights from real contact points with Generation Z through community management, including articles and SNS in the media “MERY” business, disseminate research content to client companies and the media, and help solve corporate marketing issues. I’m keeping it alive. ■“MERY” service overview Supporting effective brand communication and promotion focusing on young people, especially “Generation Z” Under our corporate vision of “UPDATE MY HAPPINESS,” we focus on providing corporate support in the field of brand communication and promotion, especially for Generation Z, in order to support each and every consumer living in an information society’s step toward happiness. We have shifted the main communication media from APP to SNS, and organized users who gather as fans as community members. Utilizing media management knowledge and user insight information, we develop businesses that go beyond media. MERY site: https://mery.co.jp/ ■Introducing MERY Co., Ltd. Company name: MERY Co., Ltd. Representative: Kinji Fujita, Representative Director and President Address: 3-3 Kanda Jimbocho, Chiyoda-ku, Tokyo 101-0051 SFIII Business details: Management of “MERY”, various marketing consulting businesses, commissioned production business, e-commerce business, Shogakukan media support business, development of new digital media
https://prcdn.freetls.fastly.net/release_image/29212/117/29212-117-f3f5aabcd1de26f51a79d02b22622a88-320×320.png ■Contact information regarding this matter Company name: MERY Co., Ltd. Person in charge: Haruka Takahashi, Public Relations Officer Email：pr@mery.co.jp
