[Eitaro Somoto Co., Ltd.] [Chisa Fujioka x Eitaro] Halloween limited Eitaro candy and fruit juice candy on sale
Eitaro Sohonpo Co., Ltd. Press release: September 26, 2024 [Chisa Fujioka x Eitaro] Halloween limited edition Eitaro candy and fruit juice candy on sale Eitaro Sohonpo Co., Ltd. (Head office: Nihonbashi, Chuo-ku, President and CEO: Masaki Hosoda, hereinafter “Eitaro Sohonpo”) will be established in October 2024. From the 1st (Tuesday), “Chisaris Halloween Eitaro candy/fruit juice candy” will be on sale.
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Chisaris Halloween Eitaro candy/fruit juice candy We collaborated with illustrator Chisa Fujioka to create an unscented and uncolored fruit juice candy made from Eitaro Sohonpo’s signature product, Eitaro Ame, and domestic fruits. The adorable packaging features squirrels and animals dressed up for Halloween, with new illustrations by Chisa Fujioka. This is a limited edition package for Halloween. The Chisaris series is also scheduled to appear in Christmas packages. ◆Comment from Chisa Fujioka “This time, since it’s Halloween, I drew a witch squirrel holding Eitaro candy. Have fun imagining mysterious stories such as a witch squirrel wearing red high heels, costumed animals walking in a meadow at night where ghosts fly, and a witch squirrel smiling suspiciously while listening to an owl’s story. I want it. ” ◆Product overview [Product name] ・Chisarisu Halloween Eitaro candy ・Chisaris Halloween fruit juice candy [Price (tax included)] 648 yen each [Release date] October 1st (Tuesday) – October 31st (Thursday), 2024 [Stores available] Eitaro Sohonpo Nihonbashi main store, Eitaro Sohonpo online store, department stores and supermarkets nationwide ■What is Eitaro Sohonpo? Founded in 1818 (first year of Bunsei era). A Japanese sweets manufacturing and sales company headquartered in Nihonbashi, Tokyo. The company name originates from the name of Eitaro (later Yasubei Hosoda III) who opened the Nihonbashi main store in 1857. It has the oldest history in Japan as a candy manufacturer that is a member of the National Candy and Confectionery Industry Cooperative Association, and in addition to candy, it also handles fresh sweets, yokan, baked sweets, and anmitsu. Other brands that specialize in concepts include “Ameya Eitaro (candy specialty),” “Nihonbashi Eitaro (casual packaging),” “Tokyo Piesen (Tokyo souvenirs),” and “Karadani Eitaro (health-oriented).” Expand. In addition, our business partners range from department stores, mass retailers, transportation markets to shrines and temples. We have a corporate culture that respects “Knowing the past, learning the new,” and our manufacturing sites still use not only the latest machinery but also old-fashioned techniques and equipment. ●Homepage
https://www.eitaro.com/ ●Online store
https://www.eitarosouhonpo.co.jp/ ■Chisa Fujioka Profile Graduated from Joshibi University of Art and Design, Department of Painting, Major in Western Painting in 2000. For 17 years from 2001 to 2018, he was in charge of designing sweets packages for Western confectionery shop Saikotei in Tokyo, and his cute squirrel illustrations became popular. He became known to many as the “author who draws
squirrels.” From December 2021 to March 2013, he designed the cover image for the menu of the Italian wine and cafe restaurant “Saizeriya” and became a hot topic. Currently, he is active in various fields as an illustrator while holding solo exhibitions and presenting his works at department stores across the country. His books include a collection of poems and paintings, “Squirrel’s Harunatsu Akifuyu” (Akaakasha), and a picture book, “Lily and Nuts’ Snowy Christmas” (Kosei Publishing).
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