Tokyu Land Corporation Nikaido-san, wearing a white dress, co-stars with Badger’s new character “Fudou-san” on the streets of Shibuya! New CM TOKYU FUDOSAN’s “Declaration” version released for the environment

[Tokyu Land Corporation] Ms. Nikaido, wearing a white dress, co-stars with Badger’s new character “Fudou-san” on the streets of Shibuya! [New CM] TOKYU FUDOSAN’s “Declaration” version released for the environment ​
Tokyu Land Corporation Press release: September 26, 2024 Nikaido-san, wearing a white dress, co-stars with Badger’s new character “Fudou-san” on the streets of Shibuya! [New CM] TOKYU FUDOSAN’s “Declaration” version released for the environment Pay attention to the graphics of the pitcher in his pitching form, which expresses “throwing to the fullest for the environment”! Tokyu Land Corporation (Headquarters: Shibuya-ku, Tokyo, President and CEO: Hiroaki Hoshino, hereinafter referred to as the “Company”) will begin airing the new CM TOKYU FUDOSAN “Declaration” on the environment from Monday, September 30, 2024. We would like to inform you that we will do so. The commercial features Fumi Nikaido, an actress who is very interested in environmental issues, and the badger character, also known as “Fudou-san,” makes her first appearance. By expressing the image of a town that coexists with various living things, we will convey Tokyu Land Corporation’s commitment to going beyond real estate and focusing on the environment.
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In an interview after filming the commercial, he talked about the new character “Fudou-san” and said, “I thought it was surprisingly big (lol). He wears cute clothes, and he’s a really wonderful character filled with love and kindness for animals.” He also talked about his goals for turning 30 on September 21st, how to deal with the heat for elderly animals living with him, and what he has been working hard on lately. In addition, Nikaido-san and the badger “Fudo-san” are wearing green gloves, and in line with the theme of “throwing all out for the environment,” the graphic depicts a pitcher. In the graphic shooting, Mr. Nikaido wore a baseball glove in his hand and was holding a ball. During filming, when Mr. Nikaido threw the ball into his glove, a powerful sound of “Bashin! Bashin!” echoed through the studio, and even the staff were surprised by the loudness of the sound.
Furthermore, Mr. Nikaido himself showed off a pose where he throws a ball like a pitcher. [TVCM Overview] ・Title: TOKYU FUDOSAN goes all out for the environment “Declaration” version 30 seconds/15 seconds ・Cast: Fumi Nikaido ・Broadcast start: September 30, 2024 (Monday) ・Broadcast area: Kanto ・Video URL: TOKYU FUDOSAN “Declaration” edition, all about the environment 30 seconds:
https://youtu.be/ROePIiJ3Cfk TOKYU FUDOSAN’s “Declaration” version, all about the environment 15 seconds: https://youtu.be/NhA1owxABLQ ・“TOKYU FUDOSAN, fully committed to the environment” CM special site (released at 1:00 on Monday, September 30th)
https://www.tokyu-land.co.jp/company/kankyo-mirai/ [Shooting location] ・Tokyu Plaza Omotesando “Harakado” (Shibuya-ku, Tokyo) ・Forest Gate Daikanyama (Shibuya-ku, Tokyo) ・Tokyu Plaza Omotesando “Omokado” (Shibuya-ku, Tokyo) ■TVCM Story A blue bird flies over Nikaido-san, who is wearing a white dress. Fly through the streets of Shibuya and head to Shibuya’s Omohara no Mori (rooftop garden of Tokyu Plaza Omotesando “Omokado”). Then, there was a badger named “Fudou-san” stretching his back. When Mr. Nikaido began to explain the reason why he came to live in Shibuya because he loves nature, Mr. Fudo said, “That’s true,” and pulled out a scrapbook. Masu.
https://prcdn.freetls.fastly.net/release_image/6953/366/6953-366-b46bafcbce901919e62c4d063548e38c-2230×300.png In addition to photos of Nikaido-san and Fudo-san, the scrapbook includes pictures of Harakado, Forest Gate Daikanyama, and Omokado. The number of good buildings has increased,” Nikaido explains. “Ah! Time! You did it again!!️” “Fudou-san” hurriedly got off the escalator. Mr. Nikaido spots “Mr. Fudo” and happily waves to him, and they meet again on the streets of Shibuya.
https://prcdn.freetls.fastly.net/release_image/6953/366/6953-366-8f3c7276c3db1ab6fbbc470693b023a-2233×305.png ■Photography episode In the graphic shooting, Mr. Nikaido wore a baseball glove in his hand and was holding a ball. During filming, when Mr. Nikaido threw the ball into his glove, a powerful sound of “Bashin! Bashin!” echoed through the studio, and even the staff were surprised by the loudness of the sound. Furthermore, at Nikaido’s own suggestion, he performed a pose where he raised his legs like a pitcher and threw a ball. When he saw the real Fudo-san for the first time, he said with a smile, “It’s cute, but it looks a little strong (lol),” giving us a glimpse of the innocent side of Mr. Nikaido, who loves living things. ■Performer profile Fumi Nikaido
https://prcdn.freetls.fastly.net/release_image/6953/366/6953-366-1271b7bfdebec6713be46946532acd03-283×329.jpg Fumi Nikaido (FUMI NIKAIDO) Born in Okinawa in 1994. She made her screen debut in the movie “Toad Oil” (2009). Since then, he has appeared in the movies “Himizu” (2012), “River’s Edge” (2018), “Fly to Saitama” (2019), “Tsuki” (2023), the drama “Ale” (2020), and “EyeLoveYou”. ” (2023) etc. Also active as a photographer. He is appearing as one of the main cast in the Hollywood production drama “Shogun General”, which will be distributed from February 27, 2024. Fudo-san
https://prcdn.freetls.fastly.net/release_image/6953/366/6953-366-9a5040025d424ba4c51e9af6eafd3d56-295×316.jpg Badger is a bit clumsy, but a considerate gentleman. They have a wide range of knowledge about nature, buildings, and their history. “Fumi-san and Fudo-san” love nature. Every day, I walk around Shibuya looking for nature and enjoy new discoveries. ■About the special site We will disseminate information about the activities of “TOKYU FUDOSAN, fully committed to the environment.” Specifically, we will post information on the new commercial, an introduction to the new badger character Fudo-san, the green buildings of Shibuya, and renewable energy power generation initiatives. ・“TOKYU FUDOSAN, committed to the environment” CM special site (released at 1:00 on Monday, September 30th)
https://www.tokyu-land.co.jp/company/kankyo-mirai/ ■About
environmentally advanced initiatives The environmentally advanced special website of Tokyu Fudosan Holdings, our holding company, uses numbers, illustrations, and images to introduce the environmentally advanced initiatives of our company and other group companies in an easy-to-understand manner. In addition, “GREEN PIONEER NEWS” is constantly updated with articles related to the environment, delving into the depths of our group’s challenges to pave the way for the future of environmental issues.
https://www.tokyu-fudosan-hd.co.jp/kankyo/ With the slogan “WE ARE GREEN,” Tokyu Fudosan Holdings aims to be a corporate group that continues to create value and realize a future where everyone can live and shine in their own way. Tokyu Land, its core company, is promoting renewable energy business with the aim of realizing a decarbonized society, and has 113 projects nationwide, including solar, wind, and biomass power plants currently under development, with a rated capacity of 1,806 MW. (as of the end of August 2024), we will also address social issues such as biodiversity and a recycling-oriented society, and aim to create a sustainable society.