[Shiseido Professional Co., Ltd.] Shiseido Professional “Sublimic” 5th anniversary, further strengthening as an Asian premium brand
Shiseido Professional Co., Ltd. Press release: September 26, 2024 Shiseido Professional “Sublimic” 5th anniversary to further strengthen as an Asian premium brand The brand visual will be completely renewed from September 2024, centered around the new brand message “BEAUTY POWERED FROM WITHIN.” The power stories of five global influencers are also released. In September 2024, Shiseido Professional Co., Ltd. will celebrate the 5th anniversary of the launch of “SUBLIMIC,” a premium hair and scalp care brand exclusively for salons. New brand message: “BEAUTY POWERED FROM WITHIN” – The logo and visuals have been completely redesigned to convey a more powerful image, as “beauty hair is proof of inner strength.”
https://prcdn.freetls.fastly.net/release_image/22691/113/22691-113-d5e5737d0966bb6300fab012a8d284b5-3900×2759.jpg
https://prcdn.freetls.fastly.net/release_image/22691/113/22691-113-2824393efb25bdd8b03212e65eb531ee-1299×613.jpg With sublimic science and your inner power. Water is the root of all beauty and is essential for beautiful hair. Sublimic, which has always valued “water,” enhances the inherent beauty of people The power of “unique cutting-edge technology” is expressed through the “water motif.”
https://prcdn.freetls.fastly.net/release_image/22691/113/22691-113-900bc9195986f5d2862d143765b53c1d-1920×1080.jpg ▼Sublimic brand page
https://www.shiseido-professional.com/ja/range/hair-care/sublimic [About global influencers] Celebrating its 5th anniversary, Sublimic has appointed 5 influencers to release a power story video
(influencers talk about their inner growth through their own experiences and beliefs) based on the brand message “BEAUTY POWERED FROM WITHIN.” Masu. ▼Global influencer special site
https://www.shiseido-professional.com/ja/news-and-events/sublimic-5th-anniversary
https://prcdn.freetls.fastly.net/release_image/22691/113/22691-113-acbf1b9a3f6a251725c904ee8a37df79-1080×1350.jpg [Influencer profile] ・ MIKI EHARA (Model) Instagram:
https://www.instagram.com/miki_ehara ・MADEMOISELLE YULIA (Kimono Stylist/DJ) Instagram: https://www.instagram.com/mademoiselle_yulia ・KO HYOJOO (Longboarder) Instagram: https://www.instagram.com/hyo_joo ・VEEGEE XU (Singer/Songwriter) Instagram:
https://www.instagram.com/veegeevg ・HATSUMI TAMAI (Hair Stylist) Instagram: https://www.instagram.com/tamai_abbey2 ■“Sublimic” brand overview
https://prcdn.freetls.fastly.net/release_image/22691/113/22691-113-513cf3e199db7a84fb4ab3b52899c556-3900×903.jpg “BEAUTY POWERED FROM WITHIN” A salon-exclusive premium hair and scalp care brand that approaches the source of the beauty of each
individual’s hair and scalp, based on the concept that “hair beauty is proof of inner strength.” Hair shape care technology that repairs and corrects the shape of each hair to create a smooth condition, mechanisms that moisturize the scalp, technology that keeps pollen and dust away from hair and scalp, research using facial expression analysis technology, etc. A professional line exclusively for salons, equipped with cutting-edge technology. We provide the ultimate salon experience with personalized care tailored to your hair and scalp condition and needs. ▼Sublimic brand page
https://www.shiseido-professional.com/ja/range/hair-care/sublimic ▼List of salons that handle Sublimic
https://www.shiseido-professional.com/ja_jp/salon-locator/?key=SUBLIMIC ■Shiseido Professional Company Profile Together with professionals, we are developing the hair care business at beauty salons across Japan, creating value that brings excitement and joy to our customers. Based on the four pillars of “INSPIRE,” “INNOVATE,” “EXPERIENCE,” and “SUPPORT,” we are working to enhance the artistry of beauty creators and foster future beauty creators. I’m here. ▼Shiseido Professional Official Website https://www.shiseido-professional.com/ja ▼Official Instagram https://www.instagram.com/shiseidopro_jpn/ ■
Product/Technology Inquiries Shiseido Professional Hair Technology Center 0120-785-466 Monday to Friday/10:00 to 18:00 (excluding Saturdays, Sundays, and holidays)
https://www.shiseido-professional.com/ja/contact-us