Morinaga & Co., Ltd. press release (2024.09.26) Morinaga & Co., Ltd. A web video of the moist and rich “Biscuit Sand” starring Airi Suzuki and who also served as the BGM has been released! We also carry out a campaign where you can win a poster with Airi Suzuki’s autograph and a QUO card. Morinaga & Co., Ltd. (Shiba, Minato-ku, Tokyo, President and CEO: Eijiro Ota) has selected Airi Suzuki as the image character for Biscuit Sand, a sandwich ice cream made with rich, flavorful milk ice cream sandwiched between slightly sweet and moist biscuits. A web video featuring “ was released on September 26th (Thursday). “Biscuit Sandwich” is a long-selling product that has been loved by everyone for over 40 years since its sales began in 1980. Airi Suzuki created a web video to express the moist and rich time you experience when you eat biscuit ice cream, which combines the moistness of biscuits with the richness of vanilla ice cream from milk. In addition, we will be running the “Morinaga Sand Ice Campaign” with two products: Biscuit Sand and “Paripari Sand”, which has been on sale year-round since April of this year. The “Moist and Rich” “Biscuit Sandwich,” which is a moist biscuit sandwiched with rich milk ice cream, and the “Crispy and Rich” “Crispy Sandwich,” which has been enriched with 10% more chocolate since August. In order to spread the word to even more people, we will use the celebrity Airi Suzuki as our image character to disseminate information online and in stores, as well as carry out an X (formerly Twitter) campaign. We will bring smiles to our customers with Morinaga’s sand ice cream, which is the perfect way to reward yourself for a hard day’s work.
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https://prcdn.freetls.fastly.net/release_image/19896/477/19896-477-72741dba6f393b18e4251d9b9d6eadce-1102×538.png 1. Biscuit quality unique to Morinaga & Co. Morinaga & Co. has been pursuing the deliciousness of biscuits since 1915. This is an original moist biscuit made with all the technology and attention to detail. It is designed to match the cream by adding just a little salt. The engraving on the surface is proof that it is a special product and is full of Morinaga & Co.’s pride. 2. Vanilla ice cream with a rich and rich taste of milk For the cream part, we researched the type and amount of dairy ingredients that are carefully selected for ice cream standards, and arrived at an ice cream that pairs well with moist biscuits. In addition, by using Bourbon vanilla beans, it has a rich quality that allows you to enjoy the harmony of milk and vanilla. ■About web videos Airi Suzuki takes out a biscuit sandwich from the rich package with its familiar blue color and quietly whispers the name of the product, “Biscuit sandwich…” When you take a bite, you can’t help but smile at the perfect combination of moist biscuit and rich milky vanilla ice cream. As he continued to eat, his expression became more and more happy and soft. The video is filled with the charm of the biscuit sandwich and Airi Suzuki, who enjoyed the moist and rich time as she slowly savored it until the last bite. Please also pay attention to the sound logo of “Biscuit Sand♪” created for this commercial and the BGM of “Moist Biscuit♪” sung by Airi Suzuki! Video URL:
https://www.youtube.com/watch?v=fp1_hwfAMuY
https://prcdn.freetls.fastly.net/release_image/19896/477/19896-477-ba9df965bdf10786212db71dc02d1ed0-2770×498.png ■Performer profile
https://prcdn.freetls.fastly.net/release_image/19896/477/19896-477-4ae77af7ad919260468f201d9809fa95-3500×2328.jpg Airi Suzuki Born April 12, 1994 in Chiba Prefecture. In 2005, the idol group “℃-ute” was formed. In 2007, the PopRock unit “Buono!” was formed. Started working as a solo vocalist in 2018. Currently, in addition to being a singer, he is also a model, actor, program MC, etc. We are expanding our activities to a wide variety of areas. ■#Moist and rich gift campaign implemented To
commemorate Airi Suzuki’s appointment, we will be holding an X Follow & Repost campaign. 〇Application period 1st edition From September 26, 2024 (Thursday) to October 7, 2024 (Monday) 23:59 Part 2 From October 8, 2024 (Tuesday) to November 11, 2024 (Monday) 23:59 〇How to apply (1) Follow Morinaga Ice Official X Account (@MorinagaIce) Morinaga Ice Cream Official X Account URL: https://x.com/MorinagaIce (2) Repost (retweet) the target post (post) to complete the
application 〇Prizes QUO card pay 10,000 yen for 10 people each time ■ Crispy Sand x Biscuit Sand “Morinaga Sand Ice Present Campaign” implemented Crispy Sand and Biscuit Sand will be running a joint campaign as “Sand Ice,” an ice cream sandwiched between biscuits. You can win a poster autographed by Airi Suzuki, who will appear in the commercial, and a QUO card with the key visual printed on it. Please take a photo of the receipt from which you purchased the eligible product and apply from the special website. 〇Application period October 8, 2024 (Tuesday) 11:00 to November 11, 2024 (Monday) 23:59 *Receipt expiration date: September 26, 2024 (Thursday) to November 11, 2024 (Monday) 〇How to apply Please take a photo of the receipt of your purchase of “Biscuit Sand” or “Crispy Sand” and apply from the special website. Special site
https://www.morinaga.co.jp/sandice_2024cp/ You can apply for one entry by purchasing two eligible products. If you purchase both products, your chances of winning will increase. *Winner announcement will be replaced by shipping of prizes. 〇Prizes A Prize Airi Suzuki’s autographed and addressed poster for 10 people
https://prcdn.freetls.fastly.net/release_image/19896/477/19896-477-dcf15be9e767ceb3c1343c61a1d182c0-3508×2480.jpg B Prize: Original design QUO card worth 5,000 yen for 200 people
https://prcdn.freetls.fastly.net/release_image/19896/477/19896-477-8e7195dfcb88d39364f00b23ea37e7e2-1005×681.png ■Product overview
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