[Regional revitalization x learning for adults] Educational content by a former tea master who returned from the UK to convey the culture and appeal of Japanese tea.Regional revitalization and learning for adults produced by current teachers chainext Press release: September 27, 2024 [Regional revitalization x learning for adults] Educational content created by a former tea master who returned from the UK to convey the culture and charm of Japanese tea Regional revitalization and learning for adults Produced by current teachers Authentic tea making experience event in Kawanehoncho, Shizuoka, a tea-producing region
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(Headquarters/Fujimino City, Saitama Prefecture, Representative Director/ With the cooperation of Genji Iijira), we will hold a full-fledged “tea rolling experience event” for adults from all over the country on Saturday, September 28, 2024 in Kawanehon-cho, Haibara-gun, Shizuoka Prefecture. This event, with the theme of traditional Japanese culture and regional revitalization, aims to bring in new people by combining regional revitalization and education, and is planned as an educational content for adults to experience the Japanese tea rolling technique. I will. The event will be held with the full cooperation of the Kawanehon Town Hand-rubbed Massage Preservation Society as an opportunity to learn the
hand-rolling technique of green tea, which is one of Japan’s traditional cultural industries, and will allow participants to experience traditional Japanese culture. We aim not only to do this, but also to develop it as an initiative for regional revitalization.
https://prcdn.freetls.fastly.net/release_image/150127/1/150127-1-66b51711da77f2b193ee338d587dfc9d-1618×1011.jpg Event details At the event, there will be a tour of the rough tea factory during the drying process, and a lecture on tea by Fukuto Iishira, the only Japanese tea master at Fortnum & Mason in the UK. Participants will learn the techniques of hand-rolling tea and experience the depth of Kawane tea while receiving guidance from professionals. Date: Saturday, September 28, 2024 Venue: Kawanehon Town Agriculture and Forestry Center, 1493-2, Kawanehon Town, Haibara District, Shizuoka Prefecture Cooperation: Kawanehon Town Temomi Preservation Society, Aobaen Co., Ltd. 10:00 Orientation (explanation of the day’s flow, instructor introduction, etc.) 10:30 Start massaging the bottom 12:00 Lunch 13:00 Finishing kneading begins 15:30 Drying work Lectures on tea by Mr. Iikahira of Aobaen on the way, and a visit to the Ara tea factory 16:30 Examination/Comment *The next day, a tour of the Fujinokuni Tea City Museum will be held with Mr. Iijiro as a guide.
https://prcdn.freetls.fastly.net/release_image/150127/1/150127-1-5cb68f6e9d2eb2065b67c75a52cf49eb-1519×2700.jpg At the Aracha factory, you can see how the process that used to be rolled by hand is done using machines.
https://prcdn.freetls.fastly.net/release_image/150127/1/150127-1-8c910df99bcdf75b0ad2d5e2ed876c67-1519×2700.jpg The smell of tea fills the factory, allowing you to feel the tea with all five senses Lecturer profile
https://prcdn.freetls.fastly.net/release_image/150127/1/150127-1-c23c6e25ca2f585e49fcfc2fe2f9e9dc-1568×1046.jpg Mr. Fukuto Iishira is active all over the world. At the counter of AOBA Tea Dealer and Retailer, which he runs. Ishiro Fukuto
Representative of AOBA Tea Dealer and Retailer. After training at a major tea company in Shizuoka Prefecture, he joined a long-established tea company in London, UK. Fortnum & Mason As the only Japanese tea master, he was in charge of blending and selling black tea. After returning to Japan in 2019, he moved to Kawagoe City, Saitama Prefecture. AOBA Tea Dealer and Retailer Established. In addition to Japanese tea and black tea, we operate as a general store that handles a variety of teas such as Chinese tea and herbal tea. As a rare presence with an international and historical perspective and wide-ranging expertise in everything from tea production to blending and sales, we have earned high praise both domestically and
internationally, and have held seminars more than 20 times in the UK. exceed. Recently, it was very popular at a department store event, and “British Exhibition Blend” became a hot topic on social media. About the organizer
https://prcdn.freetls.fastly.net/release_image/150127/1/150127-1-fe7df8a155e671d8cdbe1d1393ea24f4-1993×1813.jpg Kenichi Arai Educational event producer. We are involved in numerous projects related to education and regional revitalization across the country, and are working to provide opportunities for learning beyond the framework of schools. As chainext, we are actively involved in producing educational events, and are developing experiential learning that combines regional revitalization and education, as well as events that create authentic learning opportunities for adults, all over the country. He is also currently an educator and vice principal of LCA International Elementary School, Japan’s first bilingual school. We produce many unique and high-quality experiential events, such as a Japanese painting class at an old folk house in Saga Prefecture, a traditional Indian yoga class at a villa in Chiba Prefecture, and a trip plan for adults to learn history and culture in Istanbul, Turkey. I’ve done it. In addition, he hosts multiple podcast audio
distribution programs, and while he is involved in the execution of events, he also disseminates various experiences as content and has been well received. Contact information regarding this matter chai@chainext.com