■Postpartum depression prevention■ Countermeasure campaign begins! Up to 25,000 yen gift money for those with experience caring for 0-year-old children!
KIDSLINE inc. Press release: September 27, 2024 ■Postpartum depression prevention■ Countermeasure campaign started! Up to 25,000 yen gift money for those with experience caring for 0-year-old children! Kids Line Co., Ltd. (Headquarters: Roppongi, Minato-ku/President: Kahoko Tsunesawa) operates “Kids Line”, a babysitting and housekeeping service that can be called 24 hours a day via smartphone in 47 prefectures nationwide. Start of campaign to increase the number of babysitters who can take care of 0-year-old children Thank you. We would like to share with you the details, as well as the social background and intentions behind the start of the campaign.
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Gynecologists and the Center for the Promotion of Suicide Prevention to Support Life, suicide will be the number one cause of maternal death from 2020 onwards, and will increase in 2021 and 2022. This trend continues this year as well.
https://prcdn.freetls.fastly.net/release_image/11508/165/11508-165-ee70ef10cf7aa9b68db21569a058dc52-1233×791.png Reference material: Situation of maternal suicide | JSCP
https://jscp.or.jp/assets/img/maternalsuicide.pdf “I want to ask for a babysitter immediately after giving birth” Many requests received Kids Line Co., Ltd. was founded in 2014 and has been operating a service for 10 years to help spread the “babysitting culture” in Japan. When the company was first established, due to the issue of waiting lists for children at daycare centers, the company mainly received requests for transportation to and from daycare centers and care for children after they returned home. But In recent years, there has been an increase in requests for a babysitter immediately after giving birth. I’m doing it. There are three reasons for this: Changes in family structure The structure of families preparing for childbirth is rapidly changing, with the trend toward nuclear families, fewer children returning home to give birth, the aging of grandparents, and longer working hours for grandparents. According to a survey conducted by our company in 2022, 29.7% of women spent the first month after giving birth at their parents’ home, which was less than 30%. In addition, the rate of men taking childcare leave was 30.1% this year, exceeding 30% for the first time. Strong tendency to “spend time alone with parents and child after returning home from the maternity hospital” It has become. Reference material: 30% of how you spend your first month after giving birth is at home! A midwife explains the advantages and disadvantages https://kidsline.me/magazine/iryou/941 Increased postpartum mental risk According to a survey by the Ministry of Health, Labor and Welfare, the risk of developing postpartum depression is highest around two weeks after giving birth. After being discharged from the maternity hospital, Spending time alone with parents who are unable to raise children and a newborn is a big burden on the mind and body. It takes. Therefore, we believe that an increasing number of families are looking for external services and requesting third-party support.
https://prcdn.freetls.fastly.net/release_image/11508/165/11508-165-1b522334158856e9317f57f519f962cc-441×310.png Reference material: Consideration of high-risk mental health groups of primiparous and multiparous women
https://mhlw-grants.niph.go.jp/system/files/2013/133031/201312012A_upload/201312012A0007.pdf Enhancement of babysitter subsidy system The introduction of the temporary childcare business (*1) of the Tokyo Metropolitan Babysitter Utilization Support Project, led by the Tokyo Metropolitan Government, has progressed and expanded to 25 local governments this fiscal year. By expanding this system, The financial burden of hiring a babysitter has been significantly reduced, and more and more people are using it after giving birth or before entering nursery school. I think what I did was also a factor. (*1) The Tokyo Babysitter Usage Support Project is a project that subsidizes a portion of the cost of using a babysitter.In many local governments, the subsidy is up to 2,500 yen/hour, up to 144 hours per year. It is also used for postpartum support. Reference material: Tokyo babysitter usage support project temporary custody｜Kids Line
https://kidsline.me/tokyo_sitter/temporary_childcare/intro?webbrowser I want to help postpartum moms! We have started a campaign to increase the amount of congratulatory money for all debutants and experienced sitter for 0-year-old children!
https://prcdn.freetls.fastly.net/release_image/11508/165/11508-165-14b96eedca4906fa59bbf2df76889df1-948×500.png In response to the current situation where suicides due to
child-rearing concerns and postpartum depression are increasing after childbirth, and many people are requesting to take care of their children immediately after giving birth, Kids Line provides support to postpartum families. We have decided to face this issue head-on. When suffering from “postpartum depression,” it is important that the newborn and the mother are separated so that they can get enough sleep. However, childcare facilities are often available after 2 months of age, and “babysitting” is the only private service that allows someone other than the family to look after a newborn child at home. However, in order to meet the many requests from postpartum families, we need the help of many experienced babysitters with advanced skills and expertise. Therefore, in order to enable more people to demonstrate their advanced skills as babysitters, we A campaign in which we will send a congratulatory money to everyone who enters the campaign code and debuts within the period We will start. In addition, the following people who can provide childcare for children under 0 years and 3 months old will receive an increased amount of congratulatory money. I will do it. ・Nursery teacher with experience in caring for 0-year-old children (person with experience in caring for children under 0 years and 3 months old) ・Those who have experience as a babysitter for other companies and have a certain number of experience supporting children under 0 years and 3 months of age ・Those who have prenatal and postnatal doula qualifications and have experience in childcare for 0-year-old children ・Midwives, nurses (NICU, obstetrics, etc.) who have experience caring for 0-year-old children *The final childcare age will be determined by the management based on the selection details and results based on your experience. *We are currently preparing a course to learn about support for young children at “Kids Line University,” which can be taken online. If the support age is not less than 0 years and 3 months, this gift does not apply, but you can learn after your debut and aim to support children under 0 years and 3 months. *Applicable qualifications are required to apply as a babysitter. For more details, please check the recruitment requirements below. Babysitter recruitment requirements [Up to 25,000 yen] Babysitter debut congratulatory money campaign details For those who made their debut during the following period, everyone will receive a congratulatory gift of 10,000 yen, an additional 10,000 yen for those whose childcare age is 0 years and 3 months or younger, and an additional 5,000 yen for those with experience in the temporary childcare business in Tokyo. I will give you a present. In order to meet the needs of many families, we hope that you will use your childcare skills at Kids Line. ■Event period Entry: Friday, September 27, 2024 – Saturday, November 30, 2024 Debut: Until Friday, February 28, 2025 ■ Target audience All those who entered/debuted within the period ■Present amount 1. Debut celebration money 10,000 yen (※1) 2. An additional 10,000 yen for those whose minimum childcare age at the time of debut is 0 years and 3 months or younger 3. Additional 5,000 yen for those with experience in Tokyo temporary storage business ▼Debut celebration money campaign details
https://kidsline.me/information/bs_00campaign_2024 (*1) In order to receive the debut congratulatory money, you must enter the campaign code at the time of entry. The campaign code can be obtained by anyone who registers on Kids Line Babysitter’s official LINE. Please be sure to enter the campaign code at the time of entry. Please note that we cannot accept registrations after you have submitted your entry. Please note that campaign codes and friend referral codes cannot be used together. You can also enter a friend referral code instead of a campaign code. If you enter a friend referral code, the gift will be the same amount of 10,000 yen, and your friend (introducer) will also receive 10,000 points that can be used on Kids Line. ▼Friend introduction campaign details
https://kidsline.me/information/referral_2023_user ■Congratulatory money presentation period Deposit the proceeds along with the sales proceeds into the bank account registered with Kidsline on the 20th of the month following the debut month. An Instagram live will be held from 21:00 on October 4th by a current babysitter for 0-year-old children!
https://prcdn.freetls.fastly.net/release_image/11508/165/11508-165-ea7a24c06158af36136ea5efc30c6192-948×500.png Kids line work is You can decide your own hourly wage You can choose the hours you want to work You can support your family and children There are various benefits such as: Additionally, even for those who find it difficult to work full-time due to personal commitments, the big advantage is that you can utilize your skills to do work that has social significance. Therefore, for those who want to know more about the work of babysitting for 0-year-old children, we would like to inform you about the rewarding nature of the job, the possibility of it as a side job, and the income aspect. October 4th (Friday) 21:00~ We will be holding an Instagram live. Representative Director Kahoko Tsunesawa and current supporters will appear and deliver a real talk, so please take a look. ■Date and time October 4, 2024 (Friday) 21:00-21:30 *Archive available *An Instagram account is required to watch. Please log in to your Instagram account to watch ■Instagram account : Kids Line Official
https://www.instagram.com/kidsline_colors/ What is Kids Line Image
URL: https://prcdn.freetls.fastly.net/release_image/11508/165/11508-165-b80b4c24fc3e01499412a72667945c8f-2014×1343.jpg “Kids Line” is a babysitter and housekeeping matching platform that allows you to arrange babysitting and housekeeping services from your smartphone. Only those who have cleared specific qualifications and training (*2), such as childcare workers, and passed our interview and training can register as babysitters. Housework supporters are people who have passed the screening process, such as those who hold the organization and storage advisor qualification, those who have worked in restaurants, and those who have extensive experience as housewives. The total number of supporters in 47 prefectures nationwide is over 4,300 (as of September 2024). Users can view detailed profiles of all supporters and user reviews in advance, and can make arrangements online 24 hours a day with peace of mind (*3). The cumulative number of requests has exceeded 2.1 million, and we are collaborating with local governments across the country and have been introduced by more than 700 companies, and are used by many people to support families who are having trouble with childcare and housework. (※2) Childcare workers (not applicable to daycare workers)/Nurses/Associate nurses/Childcare support worker training (community childcare course)/Training for home-based childcare workers/All Japan Child Care Service Association (ACSA) certified babysitter/All Japan Child Care Service Association (ACSA) )Babysitter training in-service training/National Child Care Service Association (ACSA) home-visit basic training (※3) Kids Line “10 Safety Measures”
https://kidsline.me/about/safety10 Hokkaido, Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa, Yamanashi, Nagano, Niigata, Toyama, Ishikawa, Fukui, Gifu, Shizuoka, Aichi, Mie, Shiga, Kyoto Prefecture Osaka Prefecture Hyogo Prefecture Nara Prefecture Wakayama Prefecture Tottori Prefecture Shimane Prefecture Okayama Prefecture Hiroshima Prefecture Yamaguchi Prefecture Tokushima Prefecture Kagawa Prefecture Ehime Prefecture Kochi Prefecture Fukuoka Prefecture Saga Prefecture Nagasaki Prefecture Kumamoto Prefecture Oita Prefecture Miyazaki Prefecture Kagoshima Prefecture Okinawa Prefecture