Your Meister’s own media “Your Meister Style” rebrands and changes name to “Watashito”
Your Meister Co., Ltd. Press release: September 27, 2024 Your Meister’s own media “Your Meister Style” has been rebranded and its name has been changed to “Watashito” Providing things, things, and ideas that eliminate the inconvenience and crampedness of life
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Your Meister Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, President and CEO: Takayuki Hoshino), which operates the IT platform “Your Meister” for the house cleaning, repair, and facility maintenance industries, operates the owned media “Your My Star”. We rebranded “YOURMYSTARSTYLE” and changed the media name to “Watashito” (
https://watashito.com/ ). In January 2017, we started operating an owned media called “RELIVERS”, a media that conveys know-how to continue cherishing things. In April 2020, in conjunction with the service name change of our main business “Your My Star,” we changed the media name to “YOUR MYSTARSTYLE” with the aim of increasing recognition as a media operated by our company. I did. “Your Meister Style” has been disseminating information that clearly and accurately conveys “small notices” that can solve the inconveniences of daily life in order to support the comfortable lives of our users. The number of followers on official Instagram is 230,000, and the number of followers on official TikTok is over 100,000, and we have grown with the support of many readers. Over the past three or four years, people have experienced unprecedented changes in their lives in general. I believe that many people are now in a period where they reconsider the things and things they value, the way they work, work-life balance, housework, and family. We have also thought about what we value as a media and what we want our readers to value, and have come to a conclusion. That is, “I want each and every one of us to continue to have a happy tomorrow.” As each of our readers lives their lives in tandem with their biggest supporter, “I”, it is important to face “I” and spend happy time with “I”. In order to convey our desire, we will change the media name to “Watashito” from September 2024. “Watashito” delivers information that moves each person’s “my” heart and continues to create value that adds color to “my” tomorrow. “Watashito” provides products, services, and ideas that eliminate the inconveniences and constraints of daily life, and supports people’s diverse and free ways of living. The former “Your Meister Style” mainly provided information about housework, repairs, and care, but “Watashito” has expanded the categories of information it provides, including household goods, cosmetics/beauty, apps and services, etc. , we will disseminate all kinds of information related to “my” life. In addition, “Your Meister,” an IT platform for the house cleaning, repair, and facility maintenance industries provided by our company, contributes to the circular economy from the perspective of promoting sustainable use and life extension. We will also regularly publish columns on the circular economy, with the hope that our readers will learn about the significance of the circular economy in society and daily life through more familiar initiatives. ■Main provided information categories Cleaning Laundry
Repair/maintenance Pest/vermin extermination Trouble at home Reform Wisdom for life Money Household goods Baby Kids Interior/furniture Home appliances Cosmetics/Beauty Apps/Services Hobbies/Hobbies Business Circular economy
https://prcdn.freetls.fastly.net/release_image/24663/133/24663-133-e21557b97546e0cf560eb504d00fca6e-400×400.jpg “Watashito” Editor-in-Chief Yuki Fujishima Since the 2000s, he has been active as a writer and editor mainly for the magazines “anan” and “Hanako”. In 2013, he participated in a content marketing startup. After that, he served as editor-in-chief of lifestyle media such as “cafeglobe” and “LIMIA.” Edits and writes a wide range of topics including beauty and lifestyle information. Cosmetic concierge, senior cosmetic ingredient specialist. Please contact us by email at media-pr@yourmystar.jp. We are a sustainable tech company that promotes a circular economy by promoting sustainable use, with the aim of realizing a sustainable recycling-oriented society filled with diverse happiness and where all values are accepted and respected. Your Meister, a service e-commerce platform that connects craftsmen with people who want to take care of important things, collaborates with professional partner companies across the country to meet various requests related to facility environments, such as air conditioner cleaning, interior cleaning, disinfection and sterilization. We provide the corresponding platform service “Your Meister forbiz”, and the media “Watashito”, which provides things, things, and ideas that eliminate the inconveniences and constraints of daily life, and supports people’s diverse and free ways of living. We will support the digitalization of partner businesses and work on management support, customer attraction support, and job creation. ・Published in the Ministry of Economy, Trade and Industry’s “Circular Economy Startup Case Studies” ・Selected as one of “98 tech companies in 12 categories that support circular economy in retail” announced by CB Insights in the US ・Joined “Circular Partners” led by the Ministry of Economy, Trade and Industry ・Participation in the Cabinet Office “SDGs Public-Private Collaboration Platform” ・Participation in Ministry of the Environment’s “Deco-Katsu” ▼ “Your My Star”:
https://yourmystar.jp/ ▼ “Your My Star forbiz”:
https://yourmystar.jp/forbiz/smb/ ▼ “Watashito”:
https://watashito.com/ ▼Corporate site:
https://corp.yourmystar.jp/
