Seminar held What is the value of customers’ unmet needs that can be seen with the naked eye? A professional e xplains how to utilize “ethnography” research

[Seminar held] What is the value of customers’ unmet needs that can be seen with the naked eye? A professional explains how to utilize “ethnography” research ​
Asmark Co., Ltd. Press release: September 27, 2024 [Seminar held] What is the value of customers’ unmet needs that can be seen with the naked eye? A professional explains how to utilize “ethnographic” research “Ethnographic research” allows us to closely understand customer behavior and lifestyle, and deeply understand the consciousness and values ​​behind it. The researcher will give a lecture on everything from basic research concepts to specific analysis steps.
https://prcdn.freetls.fastly.net/release_image/18991/507/18991-507-b1643da850aa52cbcc62c9ff3027136b-1280×720.png

Explaining how to utilize ethnographic (behavioral observation) research Asmark Co., Ltd. (Higashi, Shibuya-ku, Tokyo, CEO: Shoichi Machida) will explain how to utilize ethnographic (behavioral observation) surveys in an online seminar on Wednesday, October 9, 2024, at 12:00. Masu. Apply for free here ​ Recommended for these people I want to understand the latent needs and essence of customers that cannot be grasped through quantitative research I want to deeply understand the background of user behavior and add a new perspective to UX improvement I want to understand actual product usage and utilize it for next model and new product development Background Ethnographic research (observation of behavior) is a powerful method for closely observing customer behavior and lifestyles and gaining a deep understanding of the consciousness and values ​​behind them. One of our strengths is that we can observe minute behavioral patterns that cannot be captured through surveys or interviews, so we can reveal customers’ essential needs and insights. Because it focuses on the “why” of behavior, it is possible to obtain new discoveries such as unmet needs that are different from traditional quantitative research, such as unmet needs that are often overlooked. Therefore, in this seminar, we will explain from a practical perspective everything from the basic concepts of
ethnographic research to effective research design methods and specific analysis steps. We will also touch on points to keep in mind to lead to a successful investigation and ways to solve problems in the field. We hope that you will take this opportunity to understand the true nature of your customers and utilize this information for future valuable marketing strategies. Seminar overview Title: Explaining how to utilize ethnographic (behavioral observation) research Date and time: October 9, 2024 (Wednesday) 12:00-12:45 Capacity: 500 people Participation fee: Free Speaker: Yasunori Kado, President and Representative Director of SRA Co., Ltd. Facilitator: Asmark Co., Ltd. Marketing G Marketing Strategy Kie Hatake
Participation benefit: Free distribution of seminar materials Program What is ethnographic research (behavioral observation)? “‘Research design’ for success” Analysis steps of ethnographic research (observation of behavior) Points to note in ethnographic research (observation of behavior) Apply for free here ​
https://prcdn.freetls.fastly.net/release_image/18991/507/18991-507-33d8c53cb06418dbd803220d5813a754-580×534.png Asmark Co., Ltd. Representative Director: Shoichi Machida Address: Shibuya Property Tower 4F, 1-32-12 Higashi, Shibuya-ku, Tokyo 150-0011 Phone number: 03-5468-5101 FAX number: 03-5468-5102 Established: December 21, 2001 Capital: 139 million yen (as of December 31, 2023) Member organization: Japan Marketing Research Association Acquired certification: Privacy Mark (registration number: 12390094) Market Research Product Certification Standard (ISO 20252)