Iris Plaza builds marketplace function on official online shopping site using Mirakl platform

Iris Plaza builds marketplace function on official online shopping site using Mirakl platform ​ Image
URL: Mirakl Press release: September 27, 2024 Iris Plaza builds marketplace function on official online shopping site using Mirakl platform Aiming to improve customer satisfaction and convenience by expanding the number of categories and products handled Mirakl Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Kyohei Sato; hereinafter referred to as Mirakl), which provides a SaaS platform for building marketplaces for enterprises, is a subsidiary of Iris Group’s Iris Plaza Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, President and CEO). : Ryota Iwasaki (hereinafter referred to as Iris Plaza) announced that he will adopt Mirakl and build a marketplace on his official mail order site “Iris Plaza”. Through this transaction, Mirakl will support Iris Plaza in providing new value in the e-commerce market and creating business opportunities.
https://prcdn.freetls.fastly.net/release_image/97839/17/97839-17-64c55fd1e5cba6fc7e10267bc7385709-1484×722.png

Background Iris Plaza, as a member of the Iris Group, carries a wide variety of products, mainly Iris Ohyama products, and operates the official mail order site “Iris Plaza”. The company decided to adopt Mirakl’s marketplace platform with the aim of further expanding its business by improving the customer experience and expanding its product lineup in e-commerce. This will allow us to further enhance our wide range of product lineups, actively welcome sellers (third party companies) that match our brand image, values ​​and worldview, and increase the number of product items. Benefits of Mirakl’s solution By adopting Mirakl’s platform, Iris Plaza will carry a variety of products and services from other companies in addition to its own products, providing an attractive shopping experience that meets a wider range of customer needs. In addition, by achieving efficient inventory management, you can expect to optimize costs and improve profitability. This will enable us to develop new customer bases and further expand our business. Utilizing an easy-to-implement SaaS platform to realize speedy and flexible business development will also lead to stronger competitiveness. We will start recruiting sellers from late October for service launch in December 2024 In the future, we plan to start recruiting sellers from late October 2024, with a view to opening the marketplace in early December 2024. We are also planning a campaign in collaboration with sellers, with the aim of not only contributing to increased sales for businesses operating stores, but also building a mail-order site that is even more convenient for users. Kyohei Sato, President and Representative Director of Mirakl Co., Ltd., said: “We are very honored that Iris Plaza has adopted the Mirakl platform and will be involved in a project that will create new value in the e-commerce market.Iris Plaza will provide its customers with a rich product lineup and excellent convenience. Mirakl’s platform is a powerful tool for companies to rapidly develop new business models and increase their
competitiveness. We are very happy that through this initiative, Iris Plaza will be able to contribute to providing new value and creating business opportunities by working with sellers to offer a wider range of products to customers. td> ■About Iris Ohyama’s official mail order site “Iris Plaza” site Iris Plaza handles a wide range of products, including more than 50,000 items, including home appliances, food, furniture, pet supplies, and daily necessities, with a focus on Iris Ohyama products, and the number of members has reached 4 million. (As of September 2024) A unique feature is that points that can be used on the site are given according to the purchase of products, and can be applied to the next purchase. URL: https://www.irisplaza.co.jp/ ■About Mirakl Mirakl Ltd. is a leading company that provides SaaS platforms for building cutting-edge enterprise marketplaces. Mirakl’s services enable organizations in all industries, B2B and B2C, to launch marketplaces and reliably grow their businesses faster and beyond rising customer expectations. Platforms are the new competitive edge in e-commerce, and the world’s most trusted brands choose Mirakl to power their platform business models due to its comprehensive technology solutions, expertise, and Mirakl Connect ecosystem I’m doing it. The e-commerce world is changing as companies such as Airbus, Decathlon, Best Buy Canada, Carrefour, Catch, Galeries Lafayette, Kroger, Leroy Merlin, Macy’s, Maisons du Monde, MediaMarkt, Sonepar, Toyota Material Handling, and Nitori strengthen their scale and agility. has been successful. Click here for more information. Detailed information: https://www.mirakl.com/ja-jp/ Facebook: https://www.facebook.com/mirakl.japan LinkedIn：
https://www.linkedin.com/company/mirakl-japan Twitter:
https://twitter.com/Mirakl_Japan YouTube:
https://www.youtube.com/channel/UC2CQBdPvacJiVi4VYReG0xA