[Hokkaido Television Broadcasting Co., Ltd.] First time since HTB opened! 2024 “first half” viewership ratings: all-day, prime, and non-prime triple crown achieved!
Hokkaido Television Broadcasting Co., Ltd. Press release: September 30, 2024 First time since HTB opened! 2024 “first half” viewership ratings: all-day, prime, and non-prime triple crown achieved! In the Sapporo area audience ratings for the first half of 2024, HTB has achieved Top of 3 categories: All-day, Prime, and Non-Prime It became. This is the first time since the station’s opening that we have achieved three titles in the first half of both individual and household viewership ratings. [2024 “first half” audience rating (April 1, 2024 (Monday) – September 29, 2024 (Sunday)] All day (6-24 o’clock) 4.0 % (single 1st place) Prime (19:00-23:00) 5.4 % (Solo 1st place) Non-prime (6-19 o’clock, 23-24 o’clock) 3.6 % (Solo 1st place) All day (6-24 o’clock) 6.4 % (Solo 1st place) Prime (19:00-23:00) 8.3 % (single 1st place) Non-prime (6-19 o’clock, 23-24 o’clock) 5.8 % (tie for 1st place) (*Video Research research, Sapporo area) In the first half of 2024, the morning information program “Ichimoni!” (Monday to Friday from 6:00 am to 8:00 am, Saturday from 6:30 am to 8:00 am & 9:30 am to 10:40 am) performed well. , the occupancy rate for the weekday 6 o’clock hour was 24.1%, an increase of 3.6 points from the previous year, and the weekday occupancy rate for the weekday 7 o’clock hour was 29.3%, an increase of 1.6 points from the previous year, gaining high support. In addition, the professional baseball broadcast “Ichioshi!! Fighters” continues to lead the numbers with high viewer ratings, and the evening
“Ichioshi!!” (Monday – Thursday 3:45 p.m. to 7:00 p.m., Friday 3:45 p.m. (6:50 p.m. to 6:50 p.m.) and variety programs produced in-house also posted solid numbers. In addition, “Shinichi Hatori Morning Show” (Monday – Friday 8:00 AM – 9:55 AM), “Yoko Oshita Wide! Scramble” (Monday – Friday 10:30 AM – 1:00 PM), “Hodo Station” (Monday News and information programs such as 9:54am to 11:10pm on Fridays also performed well. We would like to express our gratitude to everyone in Hokkaido who watches HTB on a daily basis. We will continue to produce and broadcast programs that are supported by many viewers, and will continue to take on various challenges, aiming to become a
broadcasting station that is loved by everyone in Hokkaido.
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