Suntory Beverage & Food Limited press release (2024.09.30) Suntory Foods International Ltd. Craft Boss x Tower Records has started a collaboration campaign with the theme of “Idol”! Limited edition CDs of popular commercial songs sung by Yumi Kawai will be distributed at the Tower Records special booth. Suntory Beverage & Food Ltd.’s “Craft Boss” will collaborate with Tower Records Ltd. to carry out various campaigns with the theme of “idol” starting September 30th (Monday).
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-4331e22457320b4c0d5538b51513dc70-200×200.jpg
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-3e51366f36a7c0a36b87cdab034791b8-348×200.jpg “Nantattatte Idol BOSS×idol ver.” Original CD Suntory Beverage & Food Ltd.’s “Craft Boss” will collaborate with Tower Records Ltd. to carry out various campaigns with the theme of “idol” starting September 30th (Monday). In this campaign, special collaboration booths will be set up at all Tower Records and TOWER RECORDS mini stores nationwide*. In addition to displaying POPs expressing love, gratitude, and support for idols created with the cooperation of Tower Records staff, we will also be displaying “Nantattatte Idol” that appears in the TV commercial “Alien Jones Idol”. We will be holding a giveaway campaign for an original CD containing “BOSS×idol ver.” In addition, the music video for the original song “POP ni Koi wo Shite”, which was created in collaboration with Tower Records store staff from all over the country, will be released on Suntory’s official YouTube channel and BOSS’s official X account from Monday, September 30th. . The lyrics of the song were created based on the passionate feelings and feelings of support for idols gathered from Tower Records store employees across the country. The song will be composed by music producer Kanata Okajima, and sung by Mihane Yamamoto, the vocalist of the Okayama rock band UNFAIR RULE. *Excluding TOWER VINYL, TOWER RECORDS CAFE, and Tower Records Online ■About the Craft Boss x Tower Records collaboration campaign Idols are amazing! Just when you think he always shows you his ideal side, he also shows you unexpected sides that betray your previous image… “Idols” are the kind of people who face expectations and shoulder pressure more than anyone else, but who can easily blow away the sense of confinement of the times. Craft Boss in the fall of 2024 is developing communication with the theme of idols, with the desire to become a presence that gives working people daily vitality, just like idols. The collaboration campaign with Tower Records carries the message, “It’s my job to be your biggest fan.” Together with Tower Records, which supports and cheers on idols on the front lines, and the store staff who work there, we will share the message that “Idols have a job like being their number one fan.” We have implemented measures that bear fruit of our passion for the future. We will develop a campaign packed with content, including POP at a special collaboration booth and original songs, which fully demonstrate the overwhelming passion and expressiveness of the Tower Records staff for “idols.” ▽“Craft Boss x Tower Records Collaboration Campaign” special site URL
https://www.suntory.co.jp/softdrink/craftboss/idol/ ■Craft Boss x Tower Records collaboration campaign overview Special booths will be set up at all Tower Records and TOWER RECORDS mini stores nationwide. At the booth, we will display POPs expressing love, gratitude, and support for idols created with the cooperation of Tower Records staff, and will also be featured in the Craft Boss TV commercial “Alien Jones Idol” edition. We will be holding a giveaway campaign for an original CD containing “Nantatta Idol BOSS x Idol ver.”. ◇Event period: September 30, 2024 (Monday) to October 14, 2024 (Monday/holiday) ◇Target stores: All Tower Records and TOWER RECORDS mini stores nationwide *Booth size and installation details vary depending on the store.
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-4331e22457320b4c0d5538b51513dc70-200×200.jpg Craft Boss x Tower Records Special collaboration booth 〈“Nantatta Idol BOSS x idol ver.” CD present campaign〉 At special collaboration booths at all Tower Records and TOWER RECORDS mini stores nationwide, the “Alien Jones Idol” TV commercial of “Craft Boss” will be aired nationwide from September 16th (Monday). We will be holding a giveaway campaign for an original CD containing the song “Nantatta Idol BOSS x Idol ver.” sung by the new idol “Yumi” played by Yumi Kawai. The original CD jacket and lyric card use a visual of “Yumi” who appears in the “Alien Jones Idol” edition, posing in the costume she wore in the live scene. This is a piece where you can fully enjoy the world of the new idol “Yumi”. ◇Event period: September 30, 2024 (Monday) to October 14, 2024 (Monday/holiday) ◇Target stores: All Tower Records and TOWER RECORDS mini stores ◇Distribution target: Customers who purchase 2,500 yen or more at Tower Records stores *Only one original CD will be given to each person. *Distribution of the original CD will end as soon as the quantity runs out at each store.
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-81fc6be6bfb99458906b33cc02bda3f3-429×200.jpg “Nantattete Idol BOSS×idol ver.” Original CD Outer (front and back)
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-004996281675cc52a56e6c4495feae32-389×200.jpg “Nantattatte Idol BOSS×idol ver.” Original CD Inside 〈Original song “In love with POP”〉 If you’re an idol fan, you’ve probably passed by Tower Records. I’m sure many people have seen a POP that a store clerk has drawn with all their heart and been impressed, saying, “I understand this feeling” or “This is how it feels!” We created the original song “POP ni Koi Shite” based on our empathy and respect for the “feelings toward idols” of Tower Records employees. The song’s lyrics were created from the responses received from 80 store employees across Japan, who were asked the question, “What does an idol mean to you?” The music was composed by Kanata Okashima, a popular music producer, and the song was performed by Tamaha Yamamoto, who is the vocalist of the rock band UNFAIR RULE from Okayama.It is a vitality not only for those who like idols, but also for everyone who works as an idol. I aimed to create a song that would be like this. In addition, the music video is set at the Tower Records Shibuya store, a place with deep ties to idols, and the main character encounters the idol “Yumi” during her busy days, and also encounters fans who visit the idol’s shelves. The story depicts how ordinary days become a little brighter. ◇Title: “In love with POP” ◇Lyrics
cooperation: Store clerks working at Tower Records nationwide ◇Composer: Kanata Okajima ◇Song: Mihane Yamamoto (UNFAIR RULE) ◇MV appearance: Naru Komukai (female office worker) and others ◇Video URL: https://www.youtube.com/watch?v=qe9OKcO-uAQ
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-3017968c27d715db8a065684ec639b5b-524×300.jpg ◇Song credit: Music by Kanata Okajima, Hayato Yamamoto Arranged by Hayato Yamamoto ◇Kanata Okajima
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-50ae2a5c182c0f7060bb8a395d1d141d-299×200.jpg 【profile】 Lyricist, composer, music producer. Participated in and provided over 600 songs in total, including BTS, TWICE, Snowman, Kafu, aespa, etc. He has achieved number one on the Oricon chart more than 150 times. Daichi Miura, who wrote the lyrics and composed the song, won the Record Award for Excellent Work for “EXCITE”. In recent years, he has also been providing music to artists across borders, including the UK, US, India, China, and Colombia. Despite being a junior high school graduate and the mother of two children, she has been widely featured in the media, and in 2023, PHP Research Institute published “There’s More than One Way to Make Your Dreams Come True”. Kanata Okajima-X: https://twitter.com/KanataOkajima Kanata Okajima – Instagram: https://www.instagram.com/kanataokajima/ 【comment】 Before I became a songwriter, I worked part-time at a CD shop, where I wrote pop songs for artists every day. At the time of the meeting, I was already deeply moved by the fact that I would be able to produce this song, and that life is a line where the dots connect, and I’m glad I worked hard on each one. I did. The words that the Tower Records staff members gave me were powerful, and the lyrics that came out of them brought out a melody that made the song production surprisingly enjoyable. I’ve captured the passionate energy you get at the moment you encounter something you love. When you need one more step, one more breath, and more power. I would be happy if this song, along with “Craft Boss”, becomes a partner that pushes someone’s back. ◇UNFAIR RULE
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-b845b999495f32f64c5233c2d39ed8ea-268×200.jpg 【profile】 A rock band from Okayama consisting of Tamaha Yamamoto (Gt/Vo) and Takashi Sugita (Dr.). The songs are filled with the girls’ realism and are packed with modernity, such as Yamamoto Tamaba’s gentle and core singing voice and honest and honest lyrics based only on real experiences. It’s fascinating. Their 1st full album
“Hitorigoto” will be released from SPEEDSTAR RECORDS on October 16th. Tamaha Yamamoto (UNFAIR RULE)-X: https://twitter.com/_pearlwing_ Tamaha Yamamoto (UNFAIR RULE) – Instagram:
https://www.instagram.com/__pearlwing__/ [Comment from Tamaha Yamamoto] When I first heard about this, my parents always drink Craft Boss coffee, so I was so happy that I contacted them right away (lol). When I heard the song for the first time, I had a hard time picturing the song’s straightforward, sparkling lyrics, but when I learned that the song’s lyrics were collected from a Tower Records employee, I was hooked. When we released our music, we were happy to see that the store clerk wrote down our appeal in a handwritten manner so that it would be easy for even those who picked it up for the first time to understand. I was excited to be asked to sing, saying, “Leave it to me!” Also, since I am an artist, through these lyrics I once again realized that our songs are a source of energy for our customers who support us every day. When I went to see the concert, I looked up the meaning of the English lyrics, imitated the same guitar and bought it, and was inspired to work hard until the day of the concert.There were many words that I could compare to. , I think it’s a song that many people can relate to! To commemorate the collaboration between “Craft Boss” and Tower Records, we will be holding a campaign where 50 people will be randomly selected to win original idol support goods by reposting the campaign post posted at 10:00 on Monday, September 30th. ◇Implementation period: September 30, 2024 (Monday) 10:00 a.m. to October 15, 2024 (Tuesday) 23:59 ◇How to apply: 1. Follow BOSS official X account (@_craftboss) 2. Repost the campaign post posted from the above account at 10am on Monday, September 30th. ◇Number of winners: 50 people ◇Prize: A Prize Craft boss type original penlight (10 people) B Prize Craft Boss Original Music Keychain (40 people) *Prizes cannot be selected. The contents and
specifications of the prize are subject to change.
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-6b44badbfc584c38ed8805682bdd038b-200×200.jpg ■About the “Craft Boss” coffee series
https://prcdn.freetls.fastly.net/release_image/27480/668/27480-668-921e7d080e19fd49a2f5bb6eb542b501-457×200.jpg The “Craft Boss” coffee series has been very well received for its unique “satisfying yet refreshing and easy-to-drink taste.” This spring, we have completely revamped both the appearance and the contents. The new bottle is modeled after a clear glass, giving it a light and open feel that makes you want to carry it around. The part where you hold the bottle has a constriction and embossing to create a design that feels comfortable in your hand. Furthermore, as a new addition to the lineup, we launched “Craft Boss Cafe Mocha” on Tuesday, September 17th.
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