[Lotte Co., Ltd.] Improve your performance this season with the “chewing training strategy” Enliven basketball from Hokkaido! High-profile new players are enthusiastic Lotte Co., Ltd. Press release: September 30, 2024 This season, improve your performance with “chewing training strategies” and liven up basketball from Hokkaido! High-profile new players are enthusiastic Oral health seminar and chewing power measurement held at Levanga Hokkaido for the opening in October Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo,
Representative Director, President and Executive Officer: Hideki Nakajima, hereinafter referred to as Lotte) announced on September 16, 2024, as part of the “Chewing Sports Project” that communicates the value of “chewing” in sports. On Sunday (Monday), visiting professor Tomotaka Takeda of Tokyo Dental University will be invited to Levanga Hokkaido to hold an oral health seminar to explain the relationship between “chewing” and sports performance, and a chewing session to measure the occlusal force and left-right balance of athletes. We conducted a power measurement. Furthermore, we asked the captain and new players to talk about their daily awareness of “chewing” and their enthusiasm for this season. As basketball fever increases in Japan, Levanga Hokkaido is aiming to enter the new top category “B Premier” which will start in 2026. With the addition of unique players this season, expectations for Levanga Hokkaido are increasing as the season opens in October.
https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-0ce076e0e1a1772d330436d795c4d23a-2528×910.png
https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-4b3ca30d9be74fee11978b873631fcd7-1213×910.png Athletes attending an oral health seminar In an oral health seminar given by visiting professor Tomotaka Takeda of Tokyo Dental
University, he talked about the relationship between “chewing” and sports performance, the great influence that “chewing” has on injury prevention, and the importance of chewing your food thoroughly during everyday meals. There was a lecture on the importance of this. “Activating the masticatory muscles at the right time and with the right intensity in basketball can help you effectively demonstrate your jumping power when shooting, and reduce the movement of your trunk when defending. “It is important to be able to chew evenly in order to exert appropriate muscle activity and maintain body balance,” he said, and the players listened to the lecture with serious expressions and nods. Kaito Morizane said, “I usually chew gum during practice and during games, but after listening to this story, I learned that chewing is not only physical, but also has a connection with the brain. I will continue to chew gum to stay in good shape and hope to improve my performance during games.” Kyosuke Hoshino, a shooting guard who aims to score points, said, “I had a vague understanding that teeth are important in sports, but after attending the seminar, I realized that “chewing” is related to every muscle in the body. I realized this once again, so from now on I would like to use mouthpieces and other tools to emphasize the importance of biting, so that I can use it to improve my explosiveness when shooting.”He also talked about the role of biting in his future basketball life. . Visualization of the player’s occlusion and left and right balance performed a chewing power measurement Suzuki, “I want to chew from everyday life in a well -balanced manner and connect to the results without injury.” To measure chewing power, we used an instrument called Dental Prescale II to measure the occlusal force and left-right balance of 14 athletes. Yusuke Suzuki said, “I have always been concerned about chewing, and now I have learned once again how important chewing is in basketball.In addition, based on the results of measuring the power of chewing, I will continue to improve the balance between left and right chewing. I want to be more aware of this,” he said. Lastly, he said, “As the long season starts in October, I want to be conscious of chewing and oral health in my daily life, even during games, and do my best to stay injury-free and achieve results.” The event ended with enthusiasm for the opening.
https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-ba636b4ce663bfe23952deab0013bc53-1214×909.png Player Suzuki measuring the power of chewing ▼Chewing power
measurement results 1.: Bite force [unit: N (Newton)], 2.: Difference between left and right bite force
https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-60ca54accc8af7326ca5713929bc56f2-2450×1116.png Providing special training gum with the Levanga Hokkaido logo on the package Rei Shimatani “I want to be more conscious of ‘chewing’ and get the whole team in its best condition.” Rei Shimatani, captain of Levanga Hokkaido, said, “Through this seminar and measurements, I realized once again that chewing has a strong connection with sports, including basketball. I have never had the habit of chewing gum, but Dr. Takeda said that I can train by chewing gum on each side for 5 minutes a day, and since I can start doing it right away from today, I would like to actively work on it. ” commented. He added, “I think we are well prepared for the start of the season. There’s some pressure, but in order to get off to a good start in the opening game, we have a few weeks left to work as a team, taking into account the benefits of chewing and gum training that we learned at the seminar, and get the team in its best condition to achieve good results. “I want to continue to do so,” he said, expressing his enthusiasm for the season as captain.
https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-2820538138771308d9c89382452bc9ab-400×467.png Shimatani holding the team’s training gum Training gum for athletes has a special design that reduces the change in hardness from the beginning of chewing compared to regular gum. It is suitable for chewing training as it maintains a firm bite throughout the chewing process. In addition, in order to provide gum with a hardness that matches the preferences of athletes, we have prepared and offer a lineup of three hardness levels: soft, medium, and hard. Improve performance! Benefits of chewing gum in sports ●Strengthening static balance It is known that chewing gum improves static balance*. It has been reported that poor static balance is associated with a risk of knee injury during exercise. *Static balance = ability to maintain a stationary state ●Improvement of explosive power Chewing gum increases your jumping power. It has also been reported that junior high school girls start faster. ●Improve concentration and judgment ability Chewing gum improves blood flow to the prefrontal cortex, which controls cognitive function, and improves concentration and judgment. ●Relaxing effect The “rhythmic movement” of chewing increases the secretion of serotonin, which reduces stress and leads to mental stability. Also, your mouth may become dry when you’re nervous, so chewing gum can help keep your mouth moist. Levanga Hokkaido Levanga Hokkaido is a professional basketball team founded in Hokkaido in 2011. The team name is the upside-down word “Ganbare”. It represents our pledge to continue to be a team that is supported and supported by the people of Hokkaido. Since our founding in 2011, we have been delivering vitality to many people based on our philosophy of delivering excitement to people and society from Hokkaido, and bringing smiles to the world.
https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-5e31dba0e4263562b447230fef854811-388×265.png Sports Dentist Visiting Professor Tomotaka Takeda
https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-812997e7ce57df88aae5afa614efe5be-338×381.png ●Affiliation ・Tokyo Dental University, Department of Oral Health Science, Sports Dentistry Laboratory, Visiting Professor (Doctor of Dentistry) ・Japan Olympic Committee Strengthening Staff
(Medical/Science) Volleyball Competition, wrestling competition ・Japan Sports Association Certified Sports Dentist ・Japan Sports Dentistry Association Instructor ・Japan Sports Association for the Disabled Certified Sports Doctor for the Disabled Chewing Sports Project Image
URL: https://prcdn.freetls.fastly.net/release_image/110734/46/110734-46-acdd65e5c168bc6e2b2b76a45cc3c1e0-273×285.jpg The “Chewing Sports Project” is based on Lotte’s desire to contribute to society through the necessity of “chewing” and the unexpected power that “chewing” brings. This is a project that supports the performance of people from children to children who work hard in many sports through “chewing”. We will spread the importance of “chewing” through various activities such as “research”,
“information dissemination”, “chewing force measurement”, and “provision of gum”. We will disseminate information on the
relationship between sports and chewing, such as the importance of chewing in sports, and encourage as many people as possible to incorporate chewing and gum training into their daily lives, thereby improving their performance in sports. Aiming to improve, we are focusing on support through “chewing”. *For details:
https://www.lotte.co.jp/kamukoto/kamusupo ▼List of participating teams, athletes, and organizations Chiba Lotte Marines / Kawasaki Frontale / Jubilo Iwata / Levanga Hokkaido / Red Eagles Hokkaido / Chiba Lotte Marines Baseball Academy / Golf (Professional Yuta Ikeda, Tsuneyuki Nakajima, Naoto Takayanagi, Makaku Nishiwaki, Tommy Academy) / Skiing / e-Baseball Chiba Lotte Marines/Japan Sports Association/NSG Group, etc.