[Suntory Publicity Services Ltd.] Announcing the results of a survey regarding “cloakroom charges” at theaters and concert halls
Suntory Publicity Service Ltd. Press release: September 30, 2024 Announcement of survey results regarding “cloakroom charges” at theaters and concert halls -Will the cloakroom service change? Half of them indicate their intention to use it –
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cloakrooms, and about 60% are satisfied with prices of 500 yen or more Traditionally, many cloakrooms in theaters and concert halls have been provided free of charge. However, the results of this survey revealed that 50.4% of the performance viewers who responded to the
questionnaire expressed a positive intention towards charging for cloakroom services. In particular, men in their 30s showed the highest usage intention (68.1%). Additionally, when we asked respondents who chose “to use” their desired price range, approximately 60% indicated that they would use cloakrooms even if the price was 500 yen or more. The overall median price is 500 yen, and it is thought that there is a high possibility that many viewers will use this price range. When charging cloakroom services, a flexible pricing strategy and operational strategy tailored to the user group will be the key to improving usage rates.
https://prcdn.freetls.fastly.net/release_image/70927/15/70927-15-2105c33dad917492e03b039cf82faae7-916×595.jpg 2. Regarding the ancillary services desired for paid cloakrooms, “online advance payment” is the most preferred and desired smooth viewing experience When asked what ancillary services they would like if the cloakroom service was charged, the most popular response was “online advance payment service” (35.2%), followed by “priority entry to store luggage” (35.0%). Ta. These results indicate that users place importance on smoothness and convenience, and that there is a need to spend not only the performance itself, but also the time before and after the performance, in comfort. These ancillary services are particularly effective for users who place importance on the extraordinary spaces of theaters and concert halls, and are also considered to have the advantage of being able to efficiently provide services for the management side. Based on the results of this survey, it is expected that by charging a fee, the conventional cloakroom service will change according to the diverse needs of users, and it is expected that it will contribute to improving the viewing experience, including before and after the performance. .
https://prcdn.freetls.fastly.net/release_image/70927/15/70927-15-4168ae681f63344b9e3d1cfea54f3905-955×692.jpg SPS will continue to collect valuable feedback from performance viewers and use it to improve the management of cultural facilities. In addition, through regular questionnaire surveys, we aim to improve our services by reflecting user feedback and provide a more
comfortable and satisfying viewing experience. If you would like to know the full text of the survey results or how to utilize cross data, please contact us. Research overview Research purpose: The purpose of this survey was to determine the level of interest in introducing a cloakroom fee among performance viewers. Research method: A
fact-finding survey using an online questionnaire targeting men and women in their teens to over 60s living in the Kanto region who have viewed a certain number of times in the past year and have used a cloakroom Main research items: Reasons for using a cloakroom/Charging for a cloakroom (suggested price, etc.)/Important points/Services you would like to see Research population formation: Among the 20,000 people living in the Kanto region, 1,035 people were surveyed who had “watched a paid performance in the past year” and “had used a cloakroom at least once in the past.” Survey period: August 26, 2024 (Monday) to August 29, 2024 (Thursday)
https://prcdn.freetls.fastly.net/release_image/70927/15/70927-15-7fcf37d10d21bee2559977688aed3ae3-960×720.jpg About Suntory Publicity Service Co., Ltd. Since our founding in 1963, SPS has worked to create unique value at the point of contact that connects people and businesses, people and culture, and people and local communities. We operate over 30 corporate facilities, including factory tours, corporate exhibitions, corporate reception,
information, and call centers that help create brands and strengthen relationships with stakeholders. We operate 50 cultural facilities, including music halls and art museums, that contribute to enriching people’s lives and revitalizing local communities. In addition, based on the know-how we have cultivated through facility management, we offer “training planning and management” that promotes the growth of organizations and people, and “facility management consulting” that leads to the creation and improvement of facility value. Company name: Suntory Publicity Service Ltd. Address : 16th floor, Toyosu Foresia, 3-2-24 Toyosu, Koto-ku, Tokyo Representative: Daisuke Sen,
Representative Director and President URL ： https://www.sps.sgn.ne.jp/ Registration/Certification: In 2017, we received “Eruboshi”
certification from the Ministry of Health, Labor and Welfare as a company that allows for diverse work styles. In addition to this, we have received multiple certifications established by local governments that are given to companies where women are active. We have received many certifications as a company that is easy to work in, and a company that allows you to balance work, nursing care, and childcare.
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