Essen, which provides a mobility advertising platform, wraps Keio Motors’ taxi vehicles in “Honda” and “Ryu” specifications in conjunction with “CAPCOM Pro Tour 2024”
Essen Co., Ltd. Press release: September 30, 2024 Essen, which provides a mobility advertising platform, wraps Keio Motors’ taxi vehicles in “Honda” and “Ryu” specifications in conjunction with “CAPCOM Pro Tour 2024” Implemented “community-based vehicle media” with Keio Electric Railway, Keio Motors, and unerry as part of the “Be Smart Tokyo” project Essen Co., Ltd. (hereinafter referred to as “Essen”), which uses big data to monetize mobility movements with a focus on services that generate revenue by placing advertisements on cars, aims to realize “community-based vehicle media”. With the cooperation of Keio Electric Railway Co., Ltd., advertisements for “CAPCOM Pro Tour 2024” will be posted on 10 taxi vehicles owned by Keio Motors Co., Ltd. operating in Tokyo. This initiative will be carried out as part of the “Be Smart Tokyo” project promoted by the Tokyo Metropolitan Government Digital Services Bureau, and will utilize Essen’s “WithDrive” platform and unerry Co., Ltd.’s real behavioral data to verify advertising effectiveness. . Project overview This initiative is a part of the world’s top e-sports tournament “CAPCOM Pro Tour 2024” for the fighting game “Street Fighter 6″, and is specially sponsored by Keio Electric Railway, and will be held from November 2nd (Saturday) to November 3rd (Saturday). “Keio Presents JCG STREET FIGHTER 6 CAPCOM Pro Tour 2024 SUPER PREMIER” will be held at Musashino Forest Sports Plaza for two days on Sundays and holidays) JAPAN”. This tournament is one of eight tournaments held offline on the CAPCOM Pro Tour, and the only offline tournament in the East Asia region. In this project, 10 taxis will display visuals of “CAPCOM Pro Tour 2024” specifications and will drive mainly in Chofu City. The visuals are powerful with two patterns of “Edmund Honda” and “Ryu” who are the main characters of “Street Fighter 6″. In addition, by utilizing people flow data, we will analyze the volume of people who come into contact with
advertisements, etc., and verify the effectiveness of attracting customers to events. As a result, this project is expected to raise the media value of taxi vehicle advertisements as a “community-based vehicle media,” and to solve problems such as regional revitalization through effective advertising of local events.
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https://prcdn.freetls.fastly.net/release_image/85294/21/85294-21-d29cbed9674a991b29911b88c75f799b-2560×1341.png Ryu version wrapped taxi
https://prcdn.freetls.fastly.net/release_image/85294/21/85294-21-e77d837c71f0e7de35a13451f75623c2-1038×316.jpg About “Be Smart Tokyo” “Be Smart Tokyo” aims to improve the
convenience and quality of life of Tokyo residents by introducing and deploying smart services throughout Tokyo with the support of the Tokyo Metropolitan Government Digital Services Bureau. This initiative will be implemented as part of this project and will contribute to regional revitalization and solving area issues. URL:
https://www.be-smarttokyo.metro.tokyo.lg.jp/ About Essen Essen is a startup based on the philosophy of “creating the future through mobility” and continues to challenge mobility to become not just a means, but an element that has a positive impact on society as a whole. WithDrive is developing a mobility advertising business that uses AI technology and movement data to precisely measure advertising effectiveness. Company profile Company name: Essen Co., Ltd. Location: 1-32-3 Kizuki, Nakahara-ku, Kawasaki City, Kanagawa Prefecture Representative Director: Kengo Tachibana Established: August 18, 2021 URL: https://www.essen-withdrive.com/