[Miyakonojo City, Miyazaki Prefecture] About Miyakonojo City meet tourism recognition expansion project using vehicle advertisement “WithDrive”
Miyakonojo City, Miyazaki Prefecture Press release: September 30, 2024 About Miyakonojo city meet tourism recognition expansion project using vehicle advertisement “WithDrive”
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competition called “DX Challenge Project” and are soliciting proposals from companies. This time, we have adopted the project “Increasing awareness of meet tourism using vehicle advertising ‘WithDrive'” proposed by Essen Co., Ltd. (Kawasaki City, Kanagawa Prefecture). In this project, vehicle advertisements are equipped with GPS, and the smartphone location data of pedestrians and other people who may have seen the advertisements is used to analyze it using AI to determine whether the people who saw the advertisement actually took action. (Whether they actually came to Miyakonojo ≒ whether they participated in meet tourism) This is a new business model that has been patented, is highly advanced, and is the first time it has been implemented in a local government. . In the Kansai region, where meat tourism is not widely known, we aim to acquire a new customer base by placing advertisements on 10 vehicles and increasing awareness. The project will be implemented for two and a half months from October 2020, and is scheduled to be completed by the end of the fiscal year, including effect measurement. Vehicle running period: October 2020 to December 15, 2020 (vehicle running period) Location: Osaka City