[Sapporo Holdings] Chelate Lemon MUKUMI Jelly, a food with functional claims that satisfies your stomach while temporarily reducing the feeling of swelling on your face, will be launched nationwide from October 7, 2024 (Monday) Image
URL: Sapporo Holdings Press release: September 30, 2024 Chelate Lemon MUKUMI Jelly, a food with functional claims that satisfies your stomach while temporarily reducing the feeling of swelling on your face, will go on sale nationwide from October 7, 2024 (Monday) Pokka Sapporo Food & Beverage Co., Ltd. (President: Hiroshi Tokimatsu, Headquarters: Nagoya City, Aichi Prefecture), a group company of Sapporo Holdings Co., Ltd., has announced that its Chelate Lemon brand offers “temporary benefits” through the action of lemon-derived monoglucosyl hesperidin. Chelate Lemon MUKUMI Jelly, a food with functional claims that reduces the feeling of swelling of the face, will be released nationwide from October 7, 2024 (Monday). Care for “temporary swelling of the face” with an easy-to-use jelly type New habits The Chelate Lemon brand began in 2001 with the bottle-type Chelate Lemon, and by developing products to suit various scenes and needs, we have created a brand that supports the radiance of the mind, beauty, and body, and has become a positive lemon. We have been working closely with our customers as a value-based drink. “Chelate Lemon MUKUMI”, which was launched in August 2022, has been gaining support mainly among young people based on comments on SNS due to the increase in opportunities to go out, and is selling well, more than doubling compared to the previous year (*1) I’m doing it. In addition, taking note of the fact that the pouch drink market is expanding year by year (*2), we have launched Chelate Lemon MUKUMI Jelly, a food with functional claims that satisfies your stomach while temporarily reducing the feeling of swelling on your face. I will. “Chelate Lemon MUKUMI Jelly”, like the bottle type, can temporarily reduce the feeling of puffiness on the face due to the action of lemon-derived monoglucosyl hesperidin. It also contains the juice of one lemon (*3), a day’s worth of vitamin C (*4), and citric acid, so you can feel refreshed with the acidity of lemon. The “Chelate Lemon” brand will continue to support customers as a drink that allows you to experience the value of lemon, encouraging you to be positive and be yourself. *1…From our company’s results (total results for January-August 2024/total results for January-August 2023 ) *2…Intage SRI pouch beverage market March 2019 to February 2024 Cumulative sales amount for all business types *3…Converted using “1 lemon =
approximately 30ml of lemon juice” *4…One bag contains more than one day’s worth of vitamin C, based on the “Nutrient Labeling Standard Values”.
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