Heral Bonnie From October 1st, paper cups featuring JAL Award-winning art will be available on all routes. Also available as business class amenities on some routes from November

[Heral Bonnie] From October 1st, paper cups featuring “JAL Award” winning art will be available on all routes. Business class amenities will also be available on some routes from November ​
Heral Bonnie Press release: September 30, 2024 From October 1st, paper cups featuring JAL Award-winning art will be available on all routes. Also available as business class amenities on some routes from November Shiraku Mizukami’s art works decorate JAL flights Heralbony Co., Ltd. (hereinafter referred to as “Heralbony”) and Japan Airlines Co., Ltd. (head office: Shinagawa-ku, Tokyo; President and CEO: Mitsuko Tottori; hereinafter referred to as “JAL”) are working to promote DE&I both domestically and internationally. We have been working on joint projects to date with the aim of solving social issues arising from biased perceptions of disabilities by creating places and experiences where people can meet people with disabilities. This time, JAL is co-sponsoring the “HERALBONY Art Prize 2024” and presenting the “JAL Award” selected by employee vote to the work of Shiraku Mizukami. Mr. Mizukami’s artwork will be featured on in-flight paper cups on all JAL routes from Tuesday, October 1, 2024, and on business class amenities on some routes from November, adding color to air travel.
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Past efforts Heralbony and JAL share each other’s philosophy and have been working to promote DE&I. Starting with the “Waste Materials Art Exhibition” held at Haneda Airport in December 2021, art wrapping will be carried out at Misawa Airport in 2022, and from August 2023, art will be featured on amenity pouches distributed in international business class. We spread the talent of artists both domestically and internationally by having their works adopted. Through these initiatives, we have created a space for co-creation where people can encounter new values ​​through travel and overcome social prejudice.
https://prcdn.freetls.fastly.net/release_image/39365/317/39365-317-c7310b411251381c36fedf99113daddd-3143×2096.jpg In-flight amenities to be provided in first class from September 2024
https://prcdn.freetls.fastly.net/release_image/39365/317/39365-317-630a289644fe38de0610084c4648cf8c-436×290.jpg Six types of amenity pouches distributed in international business class In its medium-term management plan, the JAL Group aims to contribute to solving social issues through sustainable mobility and connections, and positions ESG strategies as its top priority. In particular, we have set “resilience through diversity” as one of our key themes, and aim to realize a society where diverse cultures and values ​​are respected and where new value is created. Against this background, by collaborating with Heralbony, we are working towards the realization of a society that respects diversity. “JAL Award” selection comment | Junko Sakihara (Deputy General Manager, Customer Experience Division)
https://prcdn.freetls.fastly.net/release_image/39365/317/39365-317-bd7e54197e3484a44c5753d99022bc79-800×500.png HERALBONY Art Prize 2024 “JAL Award” award ceremony (Photo: Mika Hashimoto) The JAL Award was selected by employee voting. The various colored dots drawn by Mr. Mizukami symbolize diverse people coming together and connecting, and the brightly colored fan shapes seem to depict a variety of individualities flapping freely into the future, mixing together. . In addition, the overlapping delicate brushstrokes create strength, like wings that give us the courage to take a new step, and this is a work that truly feels the affinity with the JAL Group, which flies in the sky and connects the world. JAL in-flight service decorated with works by Shiraku Mizukami Shiraku Mizukami’s work, which was selected for the JAL Award, will add color to air travel on JAL Group’s international and domestic flight services. Through art, we provide travelers around the world with opportunities to encounter and connect with diverse values. ■Providing paper cups for in-flight drink service Offer period: October to November 2024 Target routes: All routes Appointed artist: Shigaku Mizukami Title of work: “Title unknown”
https://prcdn.freetls.fastly.net/release_image/39365/317/39365-317-12db4cf85648f621e11544ee584c0153-1920×1080.jpg ■Providing in-flight amenities in business class Offer period: Scheduled for November 2024 Applicable routes: Europe, America (excluding Hawaii and Guam), Canada, Australia routes Artist: Shigaku Mizukami Title of work: “Title unknown”
https://prcdn.freetls.fastly.net/release_image/39365/317/39365-317-f2d561a80ace073ba08c9e4f235f20ef-846×552.png During the above offer period, you can enjoy the artist’s creative scenes on JAL flights.
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https://www.youtube.com/watch?v=BmXorYdFHWs Work/Artist introduction
https://prcdn.freetls.fastly.net/release_image/39365/317/39365-317-2556b60fc2cdab1127a1d73beec6428e-3900×2746.jpg Work name: Title unknown
https://prcdn.freetls.fastly.net/release_image/39365/317/39365-317-35e3849e2ad3b895eb86ee388976a349-1800×2700.jpg Work name: Title unknown Author: Shigaku Mizukami A pattern of fan shapes and dots drawn in various colors. Draw multiple fan shapes one on top of the other in order from the smallest to the smallest, then use a grooving stick to mark three rows of dots on top of the fan shapes. The more calm I am, the more beautifully arranged the dots will be. Are you really imagining something, or are you just enjoying the movement? Only he knows what he feels when he draws the whole thing. The wallpaper in his room is covered in all directions with logos and anime characters he has drawn. Award-winning comment｜Mr. Mizukami/Mother This time, Mr. Mizukami’s mother gave us a comment about her thoughts on receiving this award. “I am honored and very excited to think that Shiraku’s work will be made into paper cups and pouches and will be held in the hands of many people from various countries on JAL planes. We hope that it will bring smiles and comfort to people, and provide an opportunity for people to learn about the art of people with disabilities.” Heralbony will continue to push the careers of artists to new heights and work with co-creative partners to deliver “uniqueness” to society in various forms, with the aim of creating a society that respects diversity. Business Producer: Masako Muro (Heralbony) Project Director: Naoko Suita (Heral Bonnie) Planner: Rinko Daimon (Heral Bonnie) [Overview of Heralbony Co., Ltd.] Heralbony is a company that creates a new culture together with unique artists, with the mission of “Unleash your uniqueness.” We manage the licenses of more than 2,000 pieces of art data drawn by domestic and international artists, mainly those with intellectual disabilities, and are developing them into a variety of businesses. Rather than providing support, we work as equal business partners, respecting the artist’s wishes while proceeding with the project, and building a system to pay them fair royalties. In addition to HERALBONY, a brand that uses art to bring about social change, we also have an account business that supports companies in promoting DE&I through the planning and production of products and spaces, creative production that accurately conveys initiatives, and employee training programs, as well as new “common sense”. We are developing a multifaceted business, including an art business that operates Morioka’s art gallery “HERALBONY GALLERY,” which takes on the challenge of achieving new goals. By delivering “distinctness” to society in various forms, we aim to change the image of “disability” and create a society where 8 billion people with unique
characteristics can live as they are. Company name: HERALBONY Co.,Ltd. Location: 2-38 Kaiunbashi Dori, Morioka City, Iwate Prefecture (Head Office), 13F TOKIWA Bridge, 2-7-1 Otemachi, Chiyoda-ku, Tokyo (Tokyo Base) Representative: Takaya Matsuda, Futo Matsuda Corporate site: https://www.heralbony.jp Online store: https://store.heralbony.jp/