Introducing 10th anniversary items from the high-end sweets brand “Pala”. Limited sale from October 3rd (Thursday) at the Isetan Shinjuku store “Chestnut Tokimoni Fig” fair.
DROM Co., Ltd. Press release: October 1, 2024 Introducing 10th anniversary items from the high-end sweets brand “Pala”. Limited sale from October 3rd (Thursday) at the Isetan Shinjuku store “Chestnut Tokimoni Fig” fair. A sweets brand provided by Drom Co., Ltd. (Shibuya-ku, Tokyo, President and CEO: Yu Saito) “PARLA” started in October 2014 and will celebrate its 10th
anniversary this October. To express our gratitude to our customers who have patronized us over the years, we have developed special sweets commemorating our 10th anniversary and a tote bag that is perfect for carrying sweets. It will be sold for a limited time at the “Chestnut Sometimes Fig” fair to be held at Isetan Shinjuku store on October 8th (Tuesday).
What is Pala? A brand that sells high-end sweets, mainly crepes. With stores in Jingu Gaien, Ginza, and Tokyo Station, our luxurious flavors are made with plenty of carefully selected fruits, nuts, and cream from both Japan and overseas, and we have a strong following among adults who are particular about the “authentic” taste. Each store proposes an “adult marriage” that combines crepes and alcohol. The beautiful store design that creates an extraordinary feeling is also popular.
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Isetan Shinjuku store “Chestnut Sometimes Fig” Fair At the Isetan Shinjuku Store Main Building B1F Food Collection, food events are held every week that bring together trending items and delicious foods from all over the country. The six-day event from October 3rd (Thursday) to October 8th (Tuesday) is titled “Chestnuts, Sometimes Figs,” and focuses on “chestnuts,” a typical Japanese autumn flavor, and “figs,” which have been showing signs of trending in recent years. This is a featured event. At Para, we agree with this concept and will be offering special 10th anniversary sweets that luxuriously use two ingredients in a demonstration sales format. Please enjoy the freshly made taste at the venue.
https://prcdn.freetls.fastly.net/release_image/46854/11/46854-11-efeca61e51365e625bf026340fc82f8f-916×1269.jpg Limited item 1.: Roasted chestnuts, figs, and chestnut flower honey crepe 1,925 yen (tax included) The ingredients used are “specially selected local chestnuts from Shimanto,” which our pastry chef has fallen in love with. It has a sugar content of nearly 20 degrees, and grilling it brings out its sweetness and aroma even more. The figs are called Toyomitsu Hime, a rare variety that is grown only by a limited number of farmers in Fukuoka. It is characterized by its strong sweetness and smooth texture. These are wrapped in rum and nut-scented crepe dough and rich pure cream, and further accented with chestnut flower honey. Please enjoy the change that starts with a simple taste and changes to a complex and rich flavor and aroma as you eat it.
https://prcdn.freetls.fastly.net/release_image/46854/11/46854-11-dc7480d2e44e9f7a44baaf4215b1e440-916×1269.jpg Limited item 2.: Japanese chestnut Mont Blanc crepe 1,628 yen (tax included) Mont Blanc was created using the concept of “subtraction” to bring out the aroma and taste of “specially selected local chestnuts from Shimanto” to the fullest. Carefully strained chestnuts are aerated and topped with a paste made by hand without adding cream or butter. Please enjoy the palate-pleasing sensation that “chestnuts themselves” bring.
https://prcdn.freetls.fastly.net/release_image/46854/11/46854-11-47c5cd9adccf0452eac4e0b084ff0d14-2000×1100.jpg Limited item 3.: Baked confectionery series Currently available only at the Tokyo Station store and online shop, a series of baked sweets that are not available at other stores will also be offered specially for this event. “Chocolate Financier”, which was developed as a 10th anniversary commemorative item and will be on sale in advance, is a sturdy financier typical of Parla, with a strong chocolate taste. We will also be selling popular pound cakes made with figs, which is the theme of this event.
https://prcdn.freetls.fastly.net/release_image/46854/11/46854-11-6368adf476bd8af332213a963698585d-2000×1667.jpg Limited item 4.: Original tote bag (black/white) To commemorate our 10th anniversary, we have created a tote bag that is perfect for carrying sweets and other items as our first official merchandise. Available in two colors, black and white, with different designs, both with our brand logo The message “EAT SWEETS, & WORK HARDER!” is displayed in front of each store. *Sold in a limited quantity set with baked sweets.
Isetan Shinjuku store “Chestnut Tokidoki Fig” event overview Venue Isetan Shinjuku Store Main Building B1F Food Collection Event date and time Thursday, October 3, 2024 – Tuesday, October 8, 2024 10am – 8pm Official website
https://www.mistore.jp/store/shinjuku/feature/foods/pickup/2409/2409_03.html Contact information regarding this matter Drom Co., Ltd. Phone: 03-3478-9307 Email: info@par.la Person in charge: Saito