[Medical Corporation Morgenroth] Supports the Orange Ribbon Movement to Prevent Child Abuse and carries out awareness activities that transcend generations
Medical Corporation Morgenroth Press release: October 1, 2024 Supporting the Orange Ribbon Movement to Prevent Child Abuse and conducting awareness-raising activities that transcend generations. Working with local communities to protect children’s smiles – A new approach to preventing abuse using AI and human power
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Orange ribbon awareness poster Morgenroth Medical Corporation (Headquarters: Koto-ku, Tokyo, Chairman: Hiroyuki Kogure) has joined the certified NPO National Network for Child Abuse Prevention (Headquarters: Setagaya-ku, Chairman: Ryo Kawamatsu) in the “Orange Ribbon Movement to Prevent Child Abuse”. We agreed with the idea, registered it as a support group, and started educational activities that transcend generations. This initiative is an important step toward realizing our organization’s mission of “creating a society where people can give birth and raise children with smiles and peace of mind.” Background and development of the Orange Ribbon Movement The Orange Ribbon Movement began in 2004 after a tragic case of child abuse that occurred in Oyama City, Tochigi Prefecture. In 2005, a local organization called Kangaroo Oyama launched this movement with the aim of preventing child abuse, and it later developed with the help of the NPO An Foundation Project for Supporting Foster Children. Since 2006, the National Network for the Prevention of Child Abuse, a certified NPO, has become the general point of contact, and activities have expanded nationwide. The orange ribbon was chosen as a color that symbolizes a bright future for children, and has become a symbol of a citizen movement aiming for a society free of abuse. Activity overview Period: August 29th to September 7th, 2024 Content: ・ Poster display and donation box installation in the clinic (August 29th to September 7th) ・Held a street fundraiser around Toyosu Station on August 30th ・Distribution of awareness leaflets around Toyosu Station on August 30th Result ・Donation: 23,678 yen ・Awareness flyer distribution: 200 pieces Clinic as a base for awareness activities 1. Installation of orange ribbon corner A dedicated space has been set up in the waiting room to provide information on the Orange Ribbon Movement and resources for child-rearing support, thereby continually educating patients and their families about the importance of preventing child abuse. 2. Information dissemination using digital signage We are also considering using digital signage in the clinic to regularly display information about the Orange Ribbon Movement and child-rearing support, and using AI to provide information tailored to the attributes of visitors. Through these efforts, Morgenroth’s clinic embodies the philosophy of the Orange Ribbon Movement and aims to become a community-based base for childcare support and abuse prevention. By focusing on the fusion of medical care and IT, multigenerational exchange, and regional cooperation, we will contribute to the realization of a society where children can raise their children with smiles and peace of mind. ○Ariake Minna Clinic x Ariake Children’s Clinic Chairman Dr. Hiroyuki Kogure Comments We at Morgenroth are a medical corporation whose mission is to “create a society where people can give birth and raise children with peace of mind with smiles.” We are a citizen activity that is widely recognized as a symbol of child abuse prevention and a bright future for children. We aim to realize a society free of abuse through the orange ribbon that symbolizes the movement, and we deeply sympathize with the philosophy of the Orange Ribbon Movement. We believe that supporting the healthy growth of children is the responsibility of society as a whole, and that we, the medical professionals, also have an important role to play. Through our participation in the Orange Ribbon Movement, we will work with local communities to develop awareness-raising activities to prevent abuse, involving a wide range of generations, including those raising children, seniors, and students. Furthermore, we will promote initiatives to protect children through innovative approaches, such as holding multigenerational exchange events. We believe that if each person understands the meaning of the orange ribbon and takes action, we can create a society where children are filled with smiles. We appreciate your understanding and cooperation. ” ○Introduction to the National Network for the Prevention of Child Abuse, a certified NPO The National Network for the Prevention of Child Abuse, a certified NPO, is an organization that aims to create a “society free of child abuse.” We aim to improve the situation surrounding child abuse through social action by disseminating and enlightening society as a whole about the actual situation, causes, countermeasures, impact on children, social costs, etc. of child abuse. We take a multifaceted approach to our activities, including educational activities, policy recommendations, and collaboration with related organizations. As the main promoter of the Orange Ribbon Movement, we appeal to society as a whole about the importance of preventing child abuse. ○Introduction to Morgenroth Medical Corporation With the mission of “creating a society where people can give birth and raise children with peace of mind with smiles,” Click has expanded to Ariake, Toyosu, Kachidoki, Tamachi-Shibaura, the Tokyo bay area, and Kashiwa, Chiba Prefecture. With the keywords of medical care and IT, we aim to promote comprehensive health in collaboration with the local community, improve diagnostic and treatment processes using AI technology, and respect employee satisfaction and diversity to achieve digital transformation at clinics. We continue to run as a formation pioneer. ○Inquiries regarding this press release Marketing person Hirofumi Jo h-jo@child-clinic.or.jp
