Oisix La Daichi Co., Ltd. (2024.10.01) Oisix La Daichi Co., Ltd. New products such as frozen brown rice rice balls, Kit Oisix, and new rice are sold with donations.Supporting “Onigiri Action 2024” to support school lunches in Africa and Asia through onigiri Strengthen efforts to support action among our group companies, encourage action by younger generations support Oisix La Daichi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Kohei Takashima), which provides food subscription services, announced the establishment of TABLE, a non-profit organization, in conjunction with World Food Day on October 16th*. FOR TWO International (hereinafter referred to as TFT) will be co-sponsoring “Onigiri Action 2024”, which will be held from Thursday, October 3, 2024 to Saturday, November 16, 2024, as an official partner. Our company’s “Oisix” sells frozen brown rice rice balls and “Kit Oisix,” a meal kit with a donation that allows you to make an onigiri menu, while “Radish Boya” and “Daichi wo Mamoru Kai” sell new rice, etc. with a donation. . Furthermore, we will promote collaborative projects between our group companies and supporting companies, support postings at multiple universities, promote SNS postings through the Photo Grand Prix, and promote social actions. URL: https://www.oisixradaichi.co.jp/lp/tablefortwo/
URL: https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-3bd43e65a4a3144728fbf5ed6d75e1ed-3900×2600.jpg ▲Oisix sells new product “5 types of brown rice rice balls” with donation included
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-09479ec67002741e950bc3cd953e8946-1260×687.png ▲Support posts with the “#Oshi Onigiri” relay by manager Hideki Hashigami and pitcher Kazuki Yabuta of the professional baseball team “Oisix Niigata Albirex BC,” of which our company is the main sponsor. ■What is Onigiri Action
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-5dc844210ab3e18f09649bf195c2a5fa-302×426.png Since 2015, TFT, a social contribution movement originating from Japan that aims to solve global food and health issues through food, has been holding a social event to commemorate World Food Day, which is held on October 16th every year. It’s an action. With the symbol of “Onigiri”, a typical Japanese food, purchasing eligible products and posting photos of “Onigiri” on SNS (or special site) will lead to donations, helping children in Africa and Asia. This is an initiative that allows you to donate school lunches as a gift. Over the past nine years, a total of approximately 1.85 million photos have been posted, and approximately 10.17 million school meals have been delivered to recipients. In 2019, this initiative received the SDGs Deputy Director-General (Minister of Foreign Affairs) Award at the Japan SDGs Awards. Our company’s corporate philosophy is “The future of the table, the future of the field,” and our mission is to solve social issues related to food through business
methods.Since 2008, we have been providing school lunches to children in Africa and Asia. Participate in the TFT program that provides support. Through a year-round initiative in which customers purchase healthy, donated products, we support donations such as school lunches, school garden operations, and the establishment of school lunch rooms. We have supported the “Onigiri Action” every year since its first campaign in 2015, and this year we will continue our support by strengthening sales of eligible products and running a campaign to promote posts using SNS, and further enhance school lunch donation activities. We will continue to lead to this. *A day established by the United Nations as a day to think about world food issues. The aim is for each and every person in the world to work together to make “food for all” a reality and to solve the problems of malnutrition, hunger, and extreme poverty that are spreading around the world. ■ Accelerate efforts to promote SNS posting through collaboration between our group companies and supporting companies
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-7c65b6c1c1b5daab69ba63aad4e3f41d-2756×1821.jpg ▲Shirayuri Women’s University’s student cafeteria is also planning to promote postings We provide food services to school lunches, company cafeterias, dormitory and other facility cafeterias, and are operated by our company and our subsidiary Shidax, a comprehensive service company that solves social issues through business. Shidax Contract Food Service Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Mitsuru Sugiyama), which is in charge of the company, is holding a “Onigiri Action” together with student groups at Shirayuri Women’s University, which is contracted to operate the student cafeteria. Promote. Specifically, we plan to implement an outreach program that will lead to understanding of the recipients of TFT’s support, collaborate with cafeteria menus during the rice ball action period, and promote posting at school festivals.
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-2ba029b847b150794c4ee0fe75fdaa1d-3677×2512.jpg ▲ “Circulating rice” harvesting using food loss as liquid fertilizer In addition, Nonpi Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director, We will also promote the “Onigiri Action” in our company cafeteria using new rice produced in 2024, “Circulated Rice,” a sustainable rice that uses food waste as liquid fertilizer, which is cultivated by Shuichiro Uegata (President: Shuichiro Uegata) with partner farmers.
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-499bbbfe3b250ad9695eefb6466da78d-546×606.png ▲Support posts with “#Oshi Onigiri” relay (Photo by pitcher Kazuki Yabuta) In addition, the manager and players of Niigata Albirex Baseball Club Co., Ltd. (Headquarters: Chuo-ku, Niigata City, Niigata Prefecture, President and Representative Director: Takashi Ikeda), of which our company is the main sponsor, also participated in “Onigiri Action” one after another. I plan to. We will continue to deepen cooperation among our group companies, promote healthy eating habits in developed countries, and work to solve food-related issues through the TFT program, which delivers school lunches to children in developing countries. Masu. We will further strengthen SNS collaboration among the companies supporting “Onigiri Action” and work to improve the world’s food and poverty issues while fostering a sense of gratitude for food. ■Supporting the “Onigiri Action” initiative planned by the young generation again this year Since “Onigiri Action” is a system in which companies and local
governments that support and support the idea give away school lunches according to the number of posts, postings themselves are free. All you need to prepare is a rice ball, so it’s a social activity with a low barrier to participation for students. In order to promote posting, we support the actions of the younger generation every year. This year, we will support the promotion of submissions by providing onigiri recipes and ingredients for the “Onigiri Action” project organized by student groups at multiple universities, and by visiting classes at the online gathering “Onigiri Daisakusen” held by the Boy Scouts. Masu. ■Supporting “Onigiri Photo Grand Prix” again this year
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-6283443e2c0a57c9c56f33a742d3d065-800×600.png At the “Onigiri Photo Grand Prix” sponsored by TFT every year, we support the “Oshi Onigiri Award”. During the rice ball action period, we will widely solicit submissions with the tag “#Oshi Onigiri” and winners will receive an assortment of Oisix products. ■Products with donations sold during the rice ball action period A portion of the sales goes to school lunches for children in developing countries through TFT. 【Oisix】
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-3073f3b67fd4827fddc6b4d6ab404118-1200×1200.png ▲“[TFT] Set of 10 brown rice rice balls with 5 different flavors” ・[TFT] 5 types of brown rice rice balls set of 10 3,104 yen (tax included) You want to eat it, but it takes a lot of time to cook it, your family doesn’t like brown rice, you don’t like the unique texture of brown rice…Solves your worries. A convenient assortment of 5 types of rice balls that you can eat every day without getting tired of brown rice. We use “my brown rice” from “Date Masamu” from Miyagi Prefecture, a rice-producing region, which is made using the steam clean method to give it a fluffy and chewy texture. This is an evolved brown rice with improved sweetness and nutritional value. (Donate 84 yen for each item purchased) Sales period: September 26, 2024 (Thursday) 10:00 ~ Ends as soon as supplies last
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-98a6b2b830f9d6a7066139fa5884bf84-3900×2599.jpg ▲“Kit Oisix 2 kinds of rice balls and easy miso soup” ・Kit Oisix 2 kinds of rice balls and easy miso soup 2-3 servings 1,511 yen (tax included) A set of two types of rice balls, sweet potato and fried rice balls, and egg curry, and miso soup with vegetables and tofu that is easy to make without using a knife. The recipe card includes helpful points, making it perfect for parent-child cooking. (Donate 20 yen for each item purchased) Sales period: October 3, 2023 (Thursday) 10:00 to October 10, 2023 (Thursday) 10:00
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-4d5663e2f13eda100cf91f90c07880e3-1948×1368.jpg ▲ Hitomebore from Shonai, Yamagata Prefecture Producer Mr. Saito ・2024 Hitomebore from Shonai, Yamagata Prefecture (2kg) Price undetermined Oisix’s most popular *Hitomebore, made by Mr. Saito from Shonai in Yamagata Prefecture, is sold with a TFT donation. The rice is sweet and aromatic, and is delicious even when it’s cold, making it perfect for rice balls. *Based on 2023 rice category shipment results Sales period: October 17, 2023 (Thursday) 10:00 to October 31, 2023 (Thursday) 10:00 URL: https://www.oisix.com/sc/tft [Radish Boya]
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-db8cba392858e3c034f84f93d112304b-500×500.jpg ▲Chiba nori (cooking example) ・Chiba seaweed (rice ball seaweed) TFT donation included 1,026 yen (tax included) The high-quality Susabi nori cultivated off the coast of Chiba Prefecture is produced during the “new seaweed” season, and the whole seaweed is cut into one-third to give it a good flavor. The elongated shape makes it easy to wrap into rice balls and rice cakes. (Donate 20 yen for each item purchased) Sales period: October 14, 2024 (Monday) to November 8, 2024 (Sunday) 10:00 URL: https://www.radishbo-ya.co.jp/shop/ [Earth Protection Association]
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-94a2dddf7f83385dd1e6c7d86da1eb4b-486×460.jpg ▲Organic Niigata Koshihikari producer Mr. Otsuka ・Organic Niigata Koshihikari white rice produced in 2024 (3kg) 3,136 yen (tax included) Authentic Koshihikari from Niigata Prefecture. It has a nice aroma when cooked, and its gloss, flavor, and firmness are
first-class. (Donate 20 yen for each item purchased) Sales start: October 7, 2024 (Monday) to November 25, 2024 (Monday) 12:30 URL: https://takuhai.daichi-m.co.jp/Categorygoods/55_90 About TABLE FOR TWO
https://prcdn.freetls.fastly.net/release_image/8895/944/8895-944-0bf727d226e00f1c0d6df661eb150b81-437×704.png “TABLE FOR TWO” literally translates to “table for two.” The concept is that we in developed countries and children in developing countries share meals. Of the approximately 8 billion people in the world, over 700 million people, or 1 in 11, suffer from hunger and malnutrition, while nearly 2.5 billion people suffer from diet-related lifestyle diseases such as obesity. (From the Food and Agriculture Organization of the United Nations July 2023 report). TABLE FOR TWO (TFT)’s mission is to eliminate this global food imbalance and improve the health of people in both developing and developed countries at the same time. In the TABLE FOR TWO (=TFT) program, one meal is donated to a developing country for every meal eaten in a developed country. , 20 yen per meal will be donated to school meals for children in developing countries through TFT. 20 yen is the cost of one school lunch in a developing country. For every meal eaten in a developed country, one meal is donated to a developing country. Our company has been participating in TFT since 2008. Through a year-round initiative in which customers purchase healthy, donated products, we have donated a total of over 8.7 million meals to children in Africa and Asia (as of the end of June 2024).
https://www.oisixradaichi.co.jp/lp/tablefortwo/ About Oisix La Daichi Co., Ltd. Oisix La Daichi Co., Ltd. provides a regular home delivery service of safe and secure agricultural products, meal kits, etc. through its main domestic brands: Oisix, Radish Boya, and Daichi wo Mamoru Kai. I am. Its subsidiaries include “Shidax,” which operates a school lunch business for businesses, schools, and hospitals, “Tokushimaru,” a mobile supermarket for shopping refugees, and “Purple Carrot,” which operates meal kits made with plant-based ingredients in the United States. We are expanding our services to solve social issues. In addition, as a “sustainable retailer” we are working on the SDGs, and through order forecasting through a subscription model, proactive use of a variety of products, and meal kits that reduce food waste at home, we are able to improve our products from the field to the table. We aim for zero food loss throughout the supply chain.