The 10th year of “Onigiri Action” starts on October 3rd (Thursday) with gratitude! 45 days of involving the next generation and “changing the world with rice balls”

The 10th year of “Onigiri Action” starts on October 3rd (Thursday) with gratitude! 45 days of involving the next generation and “changing the world with rice balls” ​ Image
URL: TABLE FOR TWO International Press release: October 1, 2024 The 10th year of “Onigiri Action” starts on October 3rd (Thursday) with gratitude! 45 days of involving the next generation and “changing the world with rice balls” Supported by Nissan Serena, Seiko Epson, Oisix La Daichi, Nissui, Nico Nico Nori and others as supporting partners
https://prcdn.freetls.fastly.net/release_image/8886/207/8886-207-c641fb17c573d14e816f0608bd32ba17-406×270.jpg

TABLE FOR TWO International (hereinafter referred to as TFT), a specified non-profit organization originating from Japan and working to solve the world’s food problems, is a non-profit organization dedicated to solving food problems around the world. In commemoration of “Onigiri Action 2024” will be held from October 3rd (Thursday) to November 16th (Saturday). This action is a campaign where school lunches will be delivered to children in Africa and Asia just by posting photos related to Japan’s representative food, “rice balls.” This year, the 10th time, we will expand our actions to eliminate hunger by holding events that involve the next generation and various projects by our supporting partners. https://onigiri-action.com/ ◆This year’s theme is “Gratitude. And onto the next 10 years.” We focus on raising awareness through the value of food and involving the next generation. “Onigiri Action”, which celebrated its 10th anniversary this year, is an event where if you post a photo related to onigiri on SNS or a special website with the tag #OnigiriAction, the supporting companies will donate 5 school meals (100 yen) to children in Africa and Asia through TFT. This is an initiative that will bring you ¥). A total of 1.86 million photos have been posted, and 10.17 million school meals have been delivered to children in Africa and Asia. Each person’s warm feelings and desire to create a better world are expressed through onigiri. It is estimated that up to 757 million people are currently suffering from hunger in the world. Furthermore, nearly 600 million people are expected to be hungry by 2030, the deadline for achieving the SDGs, which is close to the level in 2015 when the SDGs were adopted. In the summer of 2024, Japan experienced a rice shortage due to the intense heat. Many people realized how precious food is, and their feelings of gratitude towards producers expanded. We hope that through Onigiri Action, as many people as possible will raise their awareness of food issues, take action to solve them, and become part of the community that will help nurture the future. We would like to express our gratitude for the past 10 years, and as a first step toward the next 10 years, we will promote projects that involve the next generation. Onigiri is one of the food cultures that Japan is proud of, and is gaining worldwide popularity. Through onigiri, we will connect Japan’s food culture and create the future together. (1) Onigiri Action 10th commemorative event ~Let’s all create the future~ We are planning to hold an event at “Tokyo Dome City” for the three-day weekend starting October 12th (Saturday), and at “WITH HARAJUKU” in front of Harajuku Station on October 19th (Saturday). We will create opportunities for people to post photos on the spot and “change the world with the actions of each individual.” https://dolomite-gerbil-d2f.notion.site/10-0fae0fafc7014bd794424b87bee325c7 (2) Enliven Onigiri Friends Currently, 36 organizations, including schools, organizations, and onigiri shops, have registered as “Onigiri Friends” who support the Onigiri Action. During the campaign period, we will raise awareness by disseminating information at schools, local areas, stores, and on SNS. (3) SNS planning We will be posting videos that show the children we support and the behind-the-scenes process behind making rice balls, providing an opportunity to think about the power and value of food. ◆Characteristics of Onigiri Action – Partnerships that transcend the boundaries of NPOs, companies, and local governments
https://prcdn.freetls.fastly.net/release_image/8886/207/8886-207-d4e732e23dc1cac64ae929347206c1e2-592×418.png One of the features of Onigiri Action is the collaboration between supporting partners. Participating companies include Nissan Serena, Seiko Epson, Oisix La Daichi, Nissui, Nico Nico Nori, Fukui
Prefecture’s Ichihomare, and Miyagi Rice Marketing Promotion Organization. We work on co-creating social actions across
organizational boundaries, and collaborative projects are created at the “Planning Meeting” where supporting partners meet together. [Summary of participation of supporting companies] ◆Nissan Serena (Official Partners): Photographed with Serena at Tokyo Dome City event/Involved sales companies to create excitement nationwide Company name: Nissan Motor Co., Ltd. (Nishi-ku, Yokohama City, Kanagawa Prefecture, Representative Executive Officer, President and CEO Makoto Uchida) Contents: 7th year of participation. At the event at Tokyo Dome City from October 12th to 14th, we will have a vehicle display and create an opportunity for you to take photos with Serena and post them. We will involve sales companies and enliven the rice ball action from all over the country. Project details URL:
https://www2.nissan.co.jp/SP/SERENA/ONIGIRIACTION2024/ ◆Seiko Epson (Official Partners): Calling on 70,000 employees worldwide to participate/Production of special design paper for Onigiri Action Company name: Seiko Epson Corporation (Suwa City, Nagano Prefecture, President and Representative Director Yasunori Ogawa) Contents: Contents: This is our second year of participation following last year. On World Food Day (10/16), we will offer a special rice ball menu in the employee cafeterias of our domestic business sites, and we are inviting our 70,000 employees around the world to participate. This year as well, we have produced “Onigiri Action Special Design Papers, etc.” that can be downloaded for free during the campaign period. We will also be providing paper craft kits and printing services at the 10th anniversary event hosted by TFT. Additionally, in order to further enliven the rice ball action inside and outside the company, we will also be running a giveaway campaign on SNS this year. Project details URL:
https://support.epson.net/fun/articles/201?EXE=onigiri2024_camp_2 ◆Oisix La Daichi (Official Partners): Sales of “newbies with donations”/Enjoy with boy scouts, university students, and athletes Company name: Oisix La Daichi Co., Ltd. (Shinagawa-ku, Tokyo, President and CEO: Kohei Takashima) Contents: In addition to selling new rice with a donation to TFT, we will also conduct a campaign on SNS to solicit “Oshi Onigiri”. We have many projects involving outside parties, such as collaborations with boy scouts and university students, and posting rice balls from players belonging to the Niigata Albirex Baseball Club. We also use the employee cafeteria in our company to carry out proactive public relations activities. Project details URL: https://www.oisixradaichi.co.jp/sustainability/withord/tablefortwo/ ◆Nissui (Corporate Partners): Promote photo posting through SNS challenge project/Invite group employees to participate Company name: Nissui Co., Ltd. (Minato-ku, Tokyo, Representative Director, President and Executive Officer Shingo Hamada) Content: We will be holding a weekly photo posting challenge project on SNS. The grilled rice ball character “Yaki Oni” and his family will appear each week with a different theme to liven up the campaign. On the dedicated website, Onio-kun, who is on a journey to deliver school lunches around the world, conveys his thoughts through videos. During the period, in addition to selling “big grilled rice balls” with the Onigiri Action logo at stores, we will also encourage group employees to post, supporting Onigiri Action. Project details URL:
https://www.nissui.co.jp/onigiri-action/index.html ◆Niconico Nori (Corporate Partners): Conducted a campaign to solicit photos of rice balls wrapped in seaweed/In-house excitement with “Onigiri Action General Election” Company name: Niconico Nori Co., Ltd. (Naniwa-ku, Osaka, President and CEO Kiyomasa Shiraha) Contents: A photo contest will be held on social media to collect rice balls wrapped in seaweed. You can win Ichihomare and an assortment of new products through a lottery. In addition, we will hold an “Onigiri Action General Election” in which all departments will be encouraged to post photos and vote, and we will work together to make Onigiri Action more exciting. Project details URL:
https://www.niconico-nori.co.jp/onigiri-action_2024/ List of supporting companies in 2024
https://prcdn.freetls.fastly.net/release_image/8886/207/8886-207-4699523135d7ad393ea665ef5a2cbb2a-1909×505.png Official partner : Nissan Serena, Seiko Epson, Oisix La Daichi Corporate Partner : Nissui, Nico Nico Nori, Onigiri Momotaro Municipal partner : Fukui Prefecture “Ichihomare”, Miyagi Rice Marketing Promotion Organization
https://prcdn.freetls.fastly.net/release_image/8886/207/8886-207-e7f4382e8d5669e5fa1a8586921aeaf1-1908×748.png Supporting Partner : Tokyo Electron, Zojirushi Mahobin, Inoue Kinko Sales, RKKCS, Mitsubishi Chemical Group, Kao Heart Pocket Club, Masuya Miso, Sangetsu, Nikkoku Trust, Toyota Tsusho, Mitsubishi Heavy Industries, Sojitz, GMO Internet Group, Maruto, LEOC, Sumitomo Electric Industries, SI&C, BIPROGY, Amano, Sumitomo Riko, Awara City, Fukui Prefecture, Foodist Note, DELISH KITCHEN, WITH HARAJUKU, Tokyo Dome Group, Primal Venue You can interview ◆ Interview with “Onigiri Action” project manager Yamamoto ◆ Interview with the person in charge of supporting companies and local governments ◆ Interview with participants who are participating in the project on SNS About TABLE FOR TWO International, a non-profit organization (
https://jp.tablefor2.org/ ) Established in October 2007. “TABLE FOR TWO” literally translates to “table for two.” Based on the concept of sharing meals between us in developed countries and children in developing countries, when you purchase a TFT Healthy Menu at a company cafeteria or store, 20 yen of the purchase amount will be donated to help children suffering from hunger around the world. You can receive one school lunch as a gift. Approximately 700
organizations, including companies, government offices, universities, and hospitals, participated in providing school meals and
gardening/productivity improvement programs, mainly in five countries in East Africa and Southeast Asia (Kenya, Tanzania, Rwanda, Uganda, and the Philippines). We are providing support. The cumulative number of school lunches provided has reached over 100 million.