The preliminary competition for the first roast competition sponsored by our company, “AMBESSA JAPAN Roast Com petition 2024”, was held!

Preliminary competition for the first in-house roast competition “AMBESSA JAPAN Roast Competition 2024” was held! ​
Selam Store Trading LLC Press release: October 1, 2024 The preliminary competition for the first roast competition sponsored by our company, “AMBESSA JAPAN Roast Competition 2024”, was held! The winner will be invited to a tour of the Ethiopian production area! One person will be selected from the 6 finalists.
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AMMBESSA JAPAN Roast Competition official logo “AMBESSA” means “lion” in the Ethiopian language. In Ethiopia, the lion is used as a symbol of success and heroism, and is also the emblem of the Ethiopian royal family in the past, and when people achieve success, they praise their achievements with the words “AMBESSA!” We named the tournament “AMBESSA JAPAN” because we wanted to make it a tournament that would bring together heroes from all over the country. A coffee bean wholesale sales site for businesses operated by Selam Store Trading LLC (Headquarters: Taito-ku, Tokyo, Representative: Dawit Girma, hereinafter referred to as “Selam Store Trading”), a trading company specializing in Ethiopian coffee beans. Ethiopian Coffee House will be recruiting participants in August for a roast competition using Tamiru Tadesse ALO Berry, which has been on sale since 2021, as a challenge bean. Participants will be selected by lottery from over 100 applicants, and 6 participants will be selected from all over Japan. The preliminary competition for the first company-sponsored roast competition “AMBESSA JAPAN Roast Competition 2024” was held on September 18, 2024. We are very grateful that many roasters from Hokkaido to Okinawa participated. The qualifying tournament was held remotely this time with the cooperation of the roasters in providing venues in six locations in each region. As this was our first time hosting the event, there were some delays due to unfamiliarity, but thanks to the cooperation of participants and related parties, we were able to successfully complete the qualifying tournament.
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-ccdac3d6187f171bef3027af8473d783-1600×907.jpg Remotely held using Zoom with 6 venues in each region Top left: B Block Osaka, Top middle: F Block Tokyo, Top right: E Block Sapporo, Center left: A Block Fukuoka, Center: D Block Toyama, Center right: F Block Tokyo, lower left: C Block Tokyo, lower right: Tamir Tadesse (Ethiopia) Venue cooperation ・A Block Fukuoka (COFFEE COUNTY) ・B Block Osaka (depe coffee shop) ・C Block Tokyo (Coffee Wrights Kuramae) ・D Block Toyama (hazeru coffee) ・E Block Sapporo (Brew it by NODE) ・F Block Tokyo (Mermaid Coffee Ikebukuro store) On the day of the event, we connected the venue of Mermaid Coffee Ikebukuro, which is also the venue of the final, with other venues across the country via ZOOM to proceed with the tournament. The examination process is as follows All participants will act as judges and decide which cup they value the most using the cupping method. Participants blindly cup samples containing their own roasted beans and choose the cup they rate best (the coffee they feel is the most delicious). The roaster that baked the beans chosen as the most delicious at each venue will advance to the finals. As a result of the judging, the following rosters advanced to the finals.
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-7a68bd92dafda0c450e6f0b5899fee66-1600×901.jpg The six finalists who passed the preliminary rounds Top left: Bak Gwanu, Top middle: Organizer Dawit, Top right: Daiki Shirakami, Middle left: Yoshiki Tasaki, Center: Wataru Shirai, Middle right: Yasuo Ishii, Bottom left: Takuto Sakaihara , bottom right: Tamil Tadesse (Ethiopia) ・A Block Yoshiki Tasaki/JUNCTION Coffee Roaster (Kumamoto) ・B Block Bak Gwanu/SLOTH COFFEE ROASTERS (Osaka) ・C Block Takuto Sakaihara/Coffee Wright (Tokyo) ・D Block Wataru Shirai/Days Coffee Roaster (Niigata) ・E Block Daiki Shirakami/Canaan (Okinawa) ・F Block Yasuo Ishii/LEAVES COFFEE ROASTERS (Tokyo) The final competition will be held on October 13th (Sunday) at Mermaid Coffee Ikebukuro store. In addition to the six finalists, Mr. Tamir, the producer of ALO Berry from Ethiopia, will come to Japan and participate in the judging. The winner will be invited to a tour of Ethiopia. Comments from Mr. Tamir, guest judge of the final competition Congratulations to all the 6 block qualifiers and everyone who participated in this competition. The roster that participated this time is truly amazing. Although I haven’t met most of them in person, I am very impressed with the platform of this conference. I’ve been really impressed with the friendships that have been made here. This competition is a great opportunity to exchange experiences with each other. It’s also a unique experience and I’m very happy to be a part of it. We look forward to seeing you all soon. We wish all the finalists the best of luck!
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-a908df6c45439a9bd25766e91cf539fa-1600×1588.jpg Mr. Tamiru Tadesse ◆About Tamiru Tadesse Tamir Tadesse, the owner of ALO COFFEE, is a top-class coffee producer in Ethiopia who won and took 5th place at the Cup of Excellence, an international coffee competition held in 2021. ▼Scenes from the day of the qualifying tournament
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-b8fbc5ee2192e53903e4667b946a4f2a-1600×1200.jpg We conducted the tournament from the Mermaid Coffee Ikebukuro store, which is the venue for the finals, by connecting with other venues across the country via ZOOM.
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-58d363c01d18d8fd197eec051599f300-1600×1200.jpg All participants will act as judges and decide which cup they value the most using the cupping method.
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-88fd9d0fda4e69ddce9be1ddb0f0e669-1600×1200.jpg The reason why we decided to use a simple cupping method to select the delicious coffee is because consumers who know the roasters who participated in this competition can purchase and enjoy coffee at home. This was because I wanted them to choose a roast that would make them look good.
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-eda34e05586b55fe763caf042c9783cf-1600×1200.jpg After cupping, the participants read out the numbers and vote for the best cup by raising their hand. Click here for more information about AMMBESSA JAPAN Roast Competition 2024＞
https://www.ethiobunahouse.com/ambessajapan2024 After the finals, we plan to create a special page for the finalists so that coffee fans can purchase and enjoy their products, so please look forward to it! Public cupping event information AMBESSA JAPAN Roast Competition 2024 The day after the finals, we will hold a “Public Cupping” event that is open to the general public. Mr. Tamir, who is visiting Japan, is also present on the day. This will be a valuable opportunity to interact with Ethiopia’s top producers, so please come and join us. Please check the link below for event details and to apply.
Applications will start from 10:00 on Friday, October 4th. Thank you for your understanding. Date: October 14, 2024 (holiday month) 18:00~ Location: iki ESPRESSO/iki Roastery & Eatery Participation fee: 3000 yen Capacity: 40 people Apply:
https://ethiopiancofelovers.peatix.com/ (*Applications will start from 10:00 on October 4th)
https://prcdn.freetls.fastly.net/release_image/104911/2/104911-2-05f7e696e6ecbda6a0220211453e2fba-800×800.jpg About Ethiopian Coffee House We operate the website Ethiopian Coffee House as a platform for wholesale sales of green beans to Japanese roasters and connecting roasters and producers. HP:
https://www.ethiobunahouse.com/ Instagram:
https://www.instagram.com/ethiopiancoffeehouse Selam Store Trading LLC Representative: Dawit Gilma Location: 4-32-4 Asakusa, Taito-ku, Tokyo HP: https://www.selamstore.net/ Instagram:
https://www.instagram.com/selamstoretradingllc/