[House Foods Group Headquarters Co., Ltd.] New business “Tasmy” that sells dinner side dishes at nursery schools, renews sales model and expands nursery schools nationwide
House Foods Group Headquarters Co., Ltd. Press release: October 1, 2024 Tasmy, a new business that sells dinner side dishes at nursery schools, has renewed its sales model and expanded the number of nursery schools that have introduced it nationwide.
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supermarket or store. A menu supervised by a registered dietitian working at a nursery school is packaged in a microwave-safe retort pouch with the amount of “1 adult 1 child” Since it’s available in , you can heat it up in the microwave for a little over a minute* when you get home, and you’ll have a side dish for dinner in no time. You can enjoy dinner with your family over a menu that is nutritionally balanced and popular with children. *Heating time varies depending on the product.
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-e3a7da41280c3c04858ef4df5d1b02e6-3900×2588.jpg “Stewed hamburger that everyone loves”
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-d3416378ac23d38304105ec242a7311b-3900×2600.jpg Cooking image Ishii, a business promoter, experienced a 120-day one-off operation when his wife was pregnant with their second child. I was so busy with work, childcare, and housework that when I went to pick up my eldest daughter from the daycare center, I asked the principal to sell me school lunches, but I learned that this would be difficult from a hygiene perspective. From this experience, This project was proposed in April 2020 using the House Foods Group’s new business creation program “GRIT” with the aim of contributing to society by solving food issues for families with children and changing the future.
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-4752f7c03c8392d77ae64269a95b4576-3000×2004.jpg “Tasmy” business promoter Hidetaka Ishii “Tasmy” has the meaning of me (add me) and the desire to be of help to mothers and fathers who are working hard. Our mission is to “create some peace of mind for busy mothers and fathers, and increase the amount of warm time that parents and children can spend together,” and we aim to be a business that gently supports families who are working hard.
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-42c4fed0c87fb7067d6cb357b44fcea6-3900×2925.jpg Mr. Ishii’s child eating dinner at “Tasmy” 2. “Tasmy” received a great response after its launch, and in response to many voices, the number of nursery schools introducing it has been expanded In April 2023, Tasmy began a business demonstration using vending machines (outside sales installed outside nursery schools) at 10 kindergartens in the Tokyo metropolitan area. Since its inception, it has been well received and has become a hot topic on SNS, Some nursery schools achieved sales that more than doubled their initial target within the first three months. Parents who have used the service have said “It’s hard to take my child to the supermarket after picking her up from daycare. Just being able to buy things at daycare makes me feel better.” “My daughter says, “It’s delicious!” and even eats the food for her parents. It’s rare for her to eat this much! It’s delicious. I’m grateful that I can buy meals easily” We received comments such as: At the time of its launch, we received support for Tasmy from nursery schools across the country and requests to introduce it, but at the time we did not have sufficient product inventory and were unable to meet their requests. We are pleased to announce that we have a prospect of expanding our production system and In-school sales using unmanned vending fixtures that are easier to maintain and handle than vending machines and less burdensome for childcare workers By switching to a format in which nursery schools purchase products and sell them within the nursery school, we were able to expand the number of nursery schools that introduced the system (outside sales through vending machines will end at the end of September 2024).
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-148d259788e30aca6fb739f72a1111a7-997×594.jpg 3. Taking advantage of user feedback, we implemented a model change to make it easier to use [Model change for parents] ●Change in product design We will strengthen our focus on flavor creation by reviewing the cut sizes and seasoning of ingredients to make them easier for children to eat, and we will revamp the design to make it easier to convey the menu and deliciousness and to make it more familiar to children.
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-9d3193fd3532379084ebd66c404643a6-1567×593.jpg ●Selling 8 popular menus We have carefully selected and sold eight of the most popular menu items that we have sold so far. We plan to continue expanding our menu regularly. [Representative menu example]
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-817279f41fdecb81f1dc6f417bf5a9f7-3900×2600.jpg “Hashed beef popular at nursery schools” Rich hashed beef supervised by a nursery school nutritionist
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-f5eb7a43fca5a20387c95fcb39e3059f-3900×2600.jpg “Cream stew with a gentle taste” A special cream stew that will satisfy both adults and children ●Development menu “Hashed beef that is popular at nursery schools”, “Stewed hamburger steak that everyone loves”, “Easy to eat keema curry”, “Gentle cream stew”, “Meatball demi-glace stew with chunky ingredients”, “Easy to eat mackerel flakes” “Curry”, “Chinese rice bowl with 7 kinds of ingredients”, “Sweet mapo tofu” ●Release date October 1, 2024 (*Preliminary introduction started on September 1 at some
kindergartens) [Model change for nursery schools] ●Established dedicated unmanned sales fixtures/EC site In consideration of the burden on nursery schools, we will lend out unmanned sales fixtures free of charge. It has a shape that makes it easy to install anywhere, such as at the entrance of a nursery school or on the counter of an office. Additionally, we will open an e-commerce site exclusively for orders, allowing for smooth product ordering and management. The nursery school is 1. Free rental of unmanned sales fixtures (select from multiple patterns depending on the layout) 2. Order products on the dedicated EC site 3. Tasmy can be easily introduced by
replenishing and displaying delivered products on unmanned sales fixtures.
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-7ff46126153bc84a8f3dbe410549b4d5-1185×835.png “Tasmy” introduction flow 4. Aiming for a business that is “happy for both parents and nursery schools” To date, Tasmy has verified its business while receiving feedback from parents and nursery schools. Based on this model change, this term we aim to introduce it to 100 kindergartens, and we will continue to communicate with childcare facilities with various locations and characteristics to create a project that is “pleasant for both parents and nursery schools.” We will aim for growth. Nurseries that are currently using the system or plan to use it in the future (Total of 22 nursery schools in Tochigi, Saitama, Chiba, Shizuoka, Osaka, and Okayama prefectures) *Only facilities that have been approved for publication are listed Image
URL: https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-f2777d8430d40d36e7f2e7fa26d01fc3-1365×675.jpg ■About “Patchwork Quilt Co., Ltd.” A business born from “GRIT”, an open recruitment program in which employees within the House Foods Group raise their hands and take on the challenge of creating new businesses, starts small and works directly with customers with a sense of speed. This company was established to verify the value provided by the business while providing direct sales.
https://prcdn.freetls.fastly.net/release_image/36263/523/36263-523-4cd4dba956519f72f833831e6276e991-1677×501.jpg “GRIT” has been held once a year since 2020 to find a wide range of new business ideas based on customer issues and social issues and develop them as businesses, and will enter its fifth period in 2024. “Tasmy” is the first project adopted by “GRIT”. ■Inquiries regarding the introduction of “Tasmy” ■ tasmee@patchworkquilt.jp (In
charge/Ishii, Kojima)