UMITO Co., Ltd. Notice of company name change

[UMITO Co., Ltd.] Notice of company name change ​ UMITO Co., Ltd. Press release: October 1, 2024 Notice of company name change HORIJUKU Co., Ltd. (Head office: 4-1 Kioicho, Chiyoda-ku, Tokyo, President and CEO: Teppei Hori) will change its company name to ” Changed to “UMITO Co., Ltd.” ~A new future envisioned with the UMITO brand~ HORIJUKU Co., Ltd. (Head office: 4-1 Kioicho, Chiyoda-ku, Tokyo, President and CEO: Teppei Hori) has changed its company name to “UMITO Co., Ltd.” as of October 1, 2024. The new company name is derived from the company’s small luxury hotel brand “UMITO” and symbolizes further business expansion and global growth. New company name: UMITO Co., Ltd. (English notation: UMITO Co. Ltd.) Background of company name change and future prospects Until now, HORIJUKU Co., Ltd. has been developing a unique business model of “training one-person developers” and aiming to create new value in real estate. Our mission is to provide new experiences through the sharing economy of hotels and villas, and this company name change is aimed at further development centered on the UMITO brand. The UMITO brand is scheduled to expand to resort hotels in the main island of Okinawa, Atami, and Kamakura, as well as Sesoko Island, Ishigaki Island, Miyako Island, Amami Oshima, Hakone, Niseko, and Shimoda, Izu. In the future, we will offer luxury experiences such as cruising tours at resorts, helicopter transportation, and meals prepared by Michelin star chefs. In the future, we also plan to expand into new real estate investment fields using the UMITO brand, such as nursing homes along the coast and luxury residences in the city center. UMITO’s mission, vision, and values Mission : We will create exciting new real estate by taking advantage of the location’s superior views of the ocean. Vision (future image) : We will provide new values ​​for people around the world to live freely and establish a resort brand that represents the world. Values : We are committed to small luxury, share UMITO’s unique “extraordinary” and provide the best customer experience. Commitment to small luxury
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UMITO Okinawa UMITO is a small luxury hotel with the theme of “exciting real estate” and offers food experiences prepared by top chefs and warm hospitality. We value consideration for local communities and the natural environment, and contribute to achieving the SDGs through sustainable business models. Future developments With the company name change, UMITO will accelerate its brand expansion both in Japan and abroad, and will propose a new lifestyle in resort areas and urban areas. We will continue to take on further challenges by providing attractive investment and experience opportunities for individual investors and users. Company profile Former company name: HORIJUKU Co., Ltd. New company name: UMITO Co., Ltd. Address: 10th floor, New Otani Garden Court, 4-1 Kioicho, Chiyoda-ku, Tokyo Representative: Teppei Hori, Representative Director and President Number of employees: 104 (consolidated) (including temporary employees) Business details Membership sales and intermediation for hotels, inns and other facilities Hotel and restaurant management Operation of villa subscription service Website production and management Planning and operation of a school related to real estate investment Real estate buying and selling, brokerage, mediation and consulting Permit Small real estate specified joint venture: Commissioner of the Financial Services Agency and Minister of Land, Infrastructure, Transport and Tourism (1) No. 9 Real estate
transaction business: Tokyo Governor (1) No. 104443 Travel industry: Tokyo Governor No. 3-85545 Group companies UMITO Hospitality Co., Ltd. HORIJUKUAgency Co., Ltd. Contact information UMITO Co., Ltd. Management Department Phone number: 03-6272-3053 Homepage
https://corp.umito.jp/