[FinT Co., Ltd.] Approximately 150 young women participated in the large offline event “Summer end Dream” sponsored by the women’s media “Sucle”. We offer trending experiences such as making a box of “neo Japanese sweets” and making a T-shirt.
FinT Co., Ltd. Press release: October 1, 2024 Approximately 150 young women participated in the large offline event “Summer end Dream” sponsored by the women’s media “Sucle”. We offer trending experiences such as making a box of “neo Japanese sweets” and making a T-shirt. ~The booth where you can experience the scent of &honey’s new product “&honey Milky”, which will be released nationwide on October 2nd, was a huge success~
https://prcdn.freetls.fastly.net/release_image/44523/139/44523-139-91662eaa0b7d976f8a74f0d891dc9721-1950×1097.png
//) will be hosting Sucle’s passionate community “Sucle SPICE” on Saturday, September 7th. We held a large-scale offline event that attracted approximately 150 young, trend-loving women who participated in “Club”. ■Event overview For this event, we have prepared an emotional experience and space for the end of summer, with the theme of “Summer end Dream / A dream moment in late summer.” At the venue, we offered activities such as making T-shirts, which are popular among young people, making boxes of neo-Japanese sweets, and an ice cream shop run by influencers, as well as make-up experiences, and the event was crowded from beginning to end.
https://prcdn.freetls.fastly.net/release_image/44523/139/44523-139-6efd6b0914513ab0461d8d5c583c6bab-1226×614.png (Left: Situation on the day of the event / Right: Experience making neo-Japanese sweets box) At this event, we have prepared multiple experience booths, including a special collaboration booth with Kantanna Yume, a popular Japanese sweets shop cafe in Shibuya. It is a project where you can experience making your own Japanese sweets box using mizuhiki and summery clear parts, and even though the younger generation is moving away from Japanese sweets, this booth, which combines the trending manufacturing experience and Japanese sweets, will attract many people. The customers enjoyed the event and it was a great success. ■About the booth “&honey’s Room” sponsored by &honey
https://prcdn.freetls.fastly.net/release_image/44523/139/44523-139-4a39ccac33899c7a686127953261d6cf-1512×550.png (Left: Photo booth expressing Sucle’s world view / Right: Booth where you can enjoy the scent of “&honey Milky”) The Sucle editorial department produced the entire booth space for the “&honey’s Room,” a sponsored booth with &honey, which develops organic hair care products that are particular about honey and other water-retaining ingredients. By combining Sucle’s worldview with &honey’s honey and forest garden motifs, we have created a cute space that will please Sucle fans. Additionally, as content to encourage visitors to post reviews on SNS, we have also prepared a room-shaped photo booth that expresses Sucle’s world view with mirrors, bathtubs, etc. In addition, participants will be able to experience content that can only be experienced here, such as a preview of the scent of the new product “&honey Milky” scheduled to be released nationwide on October 2nd (Wednesday), and a gachapon where you can win trial pouches and new products. I enjoyed it. ■Sucle Editor-in-Chief Comment At this event, we held our first offline event with the aim of letting you enjoy the life-sized girl culture that only Sucle can provide, and creating a place that makes you want to come back. Approximately 150 people came to see us on the day, and we were happy to see them enjoying the experience booth, which combines Sucle’s uniqueness and trends, in their own way, and felt the power of girls’ culture. Ta. Additionally, there are some people who have attended events we have held in the past multiple times, and have come to like not only the information that Sucle sends out, but also the world view of the Sucle brand. I realized that there are more and more people. In the future, we would like to continue to engage in activities that allow us to have two-way communication with Sucle fans and help them feel excitement in their daily lives through Sucle. ■What is Sucle’s passionate community “Sucle SPICE CLUB” “Sucle SPICE CLUB” is a membership community run by Sucle, a media for women, that connects people through a common “like”. It is characterized by a community with an active rate of approximately 60%, attracting passionate fans. Currently, mainly through Discord and offline events, we are providing a little special experience that will make your daily life more exciting and make you love yourself a little bit more. “Sucle SPICE CLUB”:
https://www.instagram.com/sucle_spiceclub/ ■About Sucle sponsored offline event plan
https://prcdn.freetls.fastly.net/release_image/44523/139/44523-139-5a01a207cc6a503c2189be963a67588d-3900×2194.png Sponsored offline events held by Sucle allow us to appeal our products to Sucle’s enthusiastic community by combining them with experiences that are trending among young people. Rather than simply providing products as in traditional sampling, by combining Sucle’s ability to catch trends and create content, we provide products to young people who are sensitive to advertising through an experience without giving them an advertising feel. You can. By allowing people to interact with products through experiences tailored to trends, we can create UGC with a high level of enthusiasm for products and events, and aim to improve brand loyalty within the Sucle community. ■About Sucle Sucle is an SNS media for women that disseminates the latest “cute” trends in fashion, cosmetics, etc. based on the concept of “Today’s Me, My Dear Me”. The total number of followers on Instagram is over 1 million and continues to grow. In 2023, we will open a community on Discord where enthusiastic fans gather and hold offline events exclusive to the community, a service that will go beyond the framework of a media and provide deeper value to the lives of our users. It is evolving as ▼Sucle each Instagram account Sucle: https://www.instagram.com/sucle_ Sucle lifestyle： https://www.instagram.com/sucle_lifestyle/ Sucle cosme： https://www.instagram.com/sucle_cosme/ Sucle gourmet： https://www.instagram.com/sucle_gourmet/ For inquiries regarding Sucle, please contact us from the URL below. ▼Inquiry form
https://fint.co.jp/service/contact/ ■About FinT (1) SNS marketing support business ( https://fint.co.jp/snsmarketing ) We provide marketing support for over 300 accounts in a wide range of fields such as travel, cooking, fashion, and beauty (as of August 2024). We support consistent SNS marketing from designing SNS operations to posting and measuring effectiveness. (2) Management business of SNS media for women “Sucle” ( https://fint.co.jp/sucle ) An SNS media for women with a total of over 1 million followers that disseminates the latest “cute” trends in fashion, cosmetics, etc. based on the concept of “Today’s Me, Dear Me”. Currently, it has gone beyond the framework of a media and is evolving into a service that can provide deeper value to users’ lives. Sucle Instagram account:
https://www.instagram.com/sucle_ (3) Influencer marketing support business ( https://fint.co.jp/influencermarketing ) Based on the data accumulated from casting tens of millions of followers, we provide a wide range of support from promotional planning using influencers to casting. (4) VTuber marketing support business (
https://fint.co.jp/service/vtubermarketing ) FinT’s VTuber marketing provides total support from overall strategy to execution, including VTuber selection, live streaming assignment, and planning. (5) ASEAN expansion marketing business ( https://fint.co.jp/service/asean ) As a local partner, FinT’s ASEAN marketing provides total support from localization to marketing strategies in the countries you are expanding into. Company name: FinT Co., Ltd. Representative: Yui Otsuki Head office location: 12th floor, Ebisu First Square, 1-18-14 Ebisu, Shibuya-ku, Tokyo 150-0013 Company site: https://fint.co.jp/