[Quon Co., Ltd.] Kashima City’s community “KASHIMA Colorful Base” conducts crowdfunding for “Not just return gifts! Hometown tax that is used first”
Quon Co., Ltd. Press release: October 1, 2024 Kashima City’s community “KASHIMA Colorful Base” conducts crowdfunding for “Not just return gifts! Hometown tax that is used first” We carried out hometown tax-type crowdfunding for 9 projects in 4 genres. A game change in hometown tax payments: “First, choose how to use your donation, then choose a gift in return” Quon Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Takashi Takeda) is located in Kashima City, Ibaraki Prefecture (Mayor: Shinichi Taguchi) and Borderless Japan Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director and President: Kazunari Taguchi). We have decided to jointly conduct hometown tax donation crowdfunding. We selected projects based on the voices of consumers on the fan community “KASHIMA Colorful Base,” which we operate with Kashima City, and created a “hometown tax donation cloud” using the platform “Furusato Nozei for Good” developed by Borderless Japan. Funding” will be carried out. This initiative was launched in response to the “voices” of consumers gathered by local governments in fan communities as the Ministry of Internal Affairs and Communications tightens regulations due to the heating up of competition for return gifts. “Use first” hometown tax payment This is the first attempt in Japan to recruit.
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https://prcdn.freetls.fastly.net/release_image/23406/134/23406-134-083a73e435e43b6c0576a9135a6b1b5e-837×559.png The “voices” of consumers gathered in the fan community are more important than working on unique or unusual projects. Taking things for granted as if they were natural I understand that this is what the government is asking for. Taking advantage of this “voice”, we will implement hometown tax payment type crowdfunding. Hometown tax for Good Kashima City support page is here:
https://furusato-forgood.jp/area/082228 Fan community “KASHIMA Colorful Base”: https://www.beach.jp/community/KASHIMA Analyzing keywords that resonate with consumers using “KASHIMA Colorful Base” “KASHIMA Colorful Base” is a fan community for city promotion jointly operated by our company and Kashima City, and was established in October 2021. Although the population of Kashima City is 65,000, the number of community users is approximately 55,000, with over 99% of users living outside the city and being mainly in their 20s to 50s (≒ those eligible for hometown tax payments). . Since its establishment, we have collected the voices of consumers on a variety of talk topics and utilized them in the city’s actual policies. Example) “Kashima City Hall and serious meeting”
https://www.beach.jp/circleboard/af09680/topictree/1100215300886#position1100215300886 When conducting crowdfunding to solicit donations through the “Usage First” method of hometown tax donations, we analyzed the “voices” of consumers (≒ hometown tax donors) who gathered on “KASHIMA Colorful Base” using text mining techniques and used keywords. Extract. When selecting projects to solicit donations through crowdfunding, we considered what kind of projects would resonate with donors. Elements that consumers seek in a “town” derived from keyword analysis ・Good access to hospitals and medical care ・Enhancing welfare such as childcare support ・Vibrancy, bustle, and access ・Good public safety and sanitary environment ・Natural environment ・Preparation for disasters ・Enhancing educational facilities and educational content
https://prcdn.freetls.fastly.net/release_image/23406/134/23406-134-af1d1c128e7f0ad4fd60b45f33f14a63-1396×1399.png Analyze the relationship between keywords in multiple topics Project overview Hometown tax donation platform: Hometown tax donation forGood Recruitment period: October 1, 2020 to March 31, 2020 (planned) Donation goal: 18 million yen (first goal 2 million yen x 9 projects) Project implementer: Kashima City Project cooperation: Borderless Japan, Quon Supporting comments from Mr. Koizumi, Chairman of the Board of Mercari Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/23406/134/23406-134-ebc5d05132911a145693d3055df268ca-794×794.png Mercari Co., Ltd. Chairman of the Board President and Representative Director of Kashima Antlers FC Co., Ltd. KX Co., Ltd. Representative Director and President Mr. Bunmei Koizumi We support Kashima City’s challenge Kashima City has supported Antlers’ crowdfunding in 2020, 2021, and again this year. Kashima City’s newly launched “Furusato Tax for Good” project, which clearly identifies issues and projects that the local government wants to tackle and solicits donations, is a great initiative that generates donations and a related population in a way that is not bound by existing frameworks. I think so. We hope that this new initiative will create a new challenge within Kashima City, that the number of Kashima City fans who sympathize with us will increase, and that through further collaboration with Antlers and KX, Kashima City will become an even more attractive city. I hope that it will continue to grow. Comments from Mr. Shigaki, Director of the Hometown Tax Tax Strategy Office, Kashima City Economic Promotion Department As Kashima City puts effort into hometown tax payments, we would like to “Kashima-like return gift” revitalize the local economy and “How to use it uniquely to Kashima” Through hometown tax donations, donors can say, “My donation helped someone in Kashima,” rather than saying, “I remember the return gift, but I don’t remember which municipality it came from.” You can feel that “Emo hometown tax” experience We would like you to do the following. “You can choose a gift in return, but you can also choose how it will be used. Rather, it’s a hometown tax that puts usage first.” We will continue to listen to the voices of consumers as we work to make hometown tax donations the way they should be. Kashima City Hometown Tax Strategy Office Official Note ht tps://note.com/kashima_furusato/ *An article about Kashima City’s approach, etc. has been published in the official note. Kashima City Hometown Tax Tax Strategy Office Official X
https://x.com/kashimafurusato List of recruiting projects [Protect lives and support each other] 1 Emergency medical countermeasure expenses & Night pediatric emergency medical treatment project Create a medical system where you can live with peace of mind even in a region with the second worst number of doctors in the country! 2 Self-reliance support project for people in poverty & Community life support project for people with disabilities Listen and walk together. Kashima City supports people with difficulties in the community 3 Nursing care prevention/community support project I’m not alone. A happy retirement supported by the community [Create bustle and create the future] 4 Comprehensive strategy promotion project (town development around the new stadium) 365 days of Kashima’s future and bustle spun at the new stadium 5 Port promotion project sustainable city KASHIMA & WIND 6 Commercial and industrial promotion administrative expenses Bringing new vibrancy to the temple town of Kashima Jingu – We support the challenge of opening a store! [Safe and secure, livable city] 7 Garbage treatment facility management expenses & Cleaning and beautification measures expenses Earth-friendly city development: The circle of resource circulation expanding from Kashima City 8 Crime prevention measures business & disaster countermeasure expenses Kashima City is protected by everyone. Fight against disasters and crime together with citizens! [Nursing children who will carry the future] 9 Education center activity expenses &
English/Japanese/mathematics instruction business expenses Become the person you want to be! Creating a learning environment that meets children’s wishes Kashima City, Ibaraki Prefecture Kashima City is located in the southeastern part of Ibaraki Prefecture, and is blessed with a rich natural environment overlooking the Pacific Ocean to the east and Kitaura (one of the lakes that make up Lake Kasumigaura) to the west. In ancient times, it prospered as a town in front of Kashima Shrine, Hitachi Province’s Ichinomiya Shrine, and since the late 1950s, it has become an industrial town centering around the Kashima Waterfront Industrial Zone, and in recent years has become known nationwide as the hometown of the professional soccer club Kashima Antlers. . “Hometown Tax for Good” https://furusato-forgood.jp/ A crowdfunding hometown tax payment platform that collects donations by supporting and empathizing with people who are taking on challenges to improve society. It is characterized by the ability to contribute to society by choosing a clear use for it. Borderless Japan Co., Ltd. https://www.borderless-japan.com/ Established in March 2007 as a platform company where social entrepreneurs gather. We are developing more than 50 projects in 14 countries around the world that solve various social problems such as poverty, environment, education, and rural depopulation (sales of approximately 8.6 billion yen in 2023). Company name: Borderless Japan Co., Ltd. Address: 4th floor, Tenjin Futata Building, 3-1-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture Established: March 2007 Representative: Kazunari Taguchi, Representative Director and President Business: Social business aimed at solving social problems Quon Co., Ltd. https://www.q-o-n.com/ Quon is a company that builds, operates, and provides consulting services for online communities that connect businesses, local governments, and consumers. Since our founding in 1996, we have created fan communities for more than 250 companies and local governments, and have leveraged data science using multiple patented technologies, including international patents, to build relationships with consumers, solve problems, and achieve sustainable development. We support you. We introduce success stories from each company on our corporate website. Company name: QON Inc. (Former company name: Avec Research Institute) Founded: 1996 Representative Director: Takashi Takeda Business content: Fan community construction/management/consulting