【Why Juice?】 “Why Juice?” is a safe and secure juice brand that allows you to see the producer’s face and the contents.Why Juice? is a juice brand that uses substandard pears that have nowhere else to go, from a pear farm that has been passed down for 200 years in Chiba Prefecture. We will be selling seasonal “Pear Juice”.
Non Grid Co., Ltd. Press release: October 1, 2024 Why Juice?, a safe and secure juice brand where you can see the face of the producer and see what’s inside, sells seasonal pear juice made from substandard pears that have nowhere else to go, from a pear farm that has been passed down for 200 years in Chiba Prefecture. On sale. Started October 22nd on our own e-commerce site “Why Market?” and wholesale sales *Limited quantity
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https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-65950f8584c46062493778457138221a-1533×1022.jpg A 100% straight juice with no additives such as sugar, sweeteners, flavorings, etc., which is made by squeezing whole vegetables and fruits using cultivation methods such as organic cultivation, pesticide-free cultivation, and reduced pesticide cultivation. Long-life Juice. “Pear Mix” from the Long-life Juice series uses the sugar content and acidity of the ingredients to balance deliciousness and shelf life, and by pasteurizing and bottling it, it can be stored at room temperature and has a shelf life of about one year from the date of manufacture. I made a new one. We use four varieties of pears: Hosui, Akizuki, Niitaka, and Kaori. The refreshing yet strong sweetness of Japanese pears and the refined acidity that is
characteristic of Hosui make for a bland taste when made straight. This is an original blended mix. Product name: Long-life Juice5 Pear Ingredients: Pear (from Chiba Prefecture), apple (from Nagano Prefecture), lemon (from Ehime Prefecture) Contents: 200ml Best before date: 1 year from manufacture Container: Glass bottle/screw cap Retail price: 520 yen (excluding tax) ■Fruits soda pear
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-d9f386e23fb38433a3707628428fb5da-1533×1022.jpg “Fruits soda” is a domestic fruit sparkling juice that does not use additives such as flavorings, sweeteners, or acidulants. (*Carbon dioxide gas corresponds to additives) This pear soda is made with 32% cane sugar added to fruit juice to make it suitable for meals and children’s snacks, making it less sweet and suitable for a wide range of occasions. Compared to the 10-13% sugar used in typical commercial ciders (according to our own research), we use the mildly sweet cane sugar at 6%, which is as low as possible in order to highlight the natural flavor and sweetness of the ingredients. Masu. By using two varieties, Hosui and Niitaka, which have a well-balanced sweetness and acidity, we have created a refreshing and refreshing drink with 32% pear juice and 6% cane sugar that brings out the refreshing sweetness of pears. Product name: Fruits soda Yamani Fruit Farm pear
Ingredients: Pear (produced in Chiba Prefecture), cane sugar (produced in Japan), lemon (produced in Hiroshima Prefecture)/carbon dioxide Contents: 200ml Best before date: 1 year from manufacture Container: Glass bottle/screw cap Retail price: 520 yen (excluding tax) ■ The origin of the new product was to help farmers achieve sustainable production The development of this new product began with a
consultation from Yamani Fruit Farm in Ichikawa City, Chiba
Prefecture, which cultivates pears in suburban-urban agriculture. Pears are harvested from late July to early October every year, and the cultivation and harvest times are varied according to the characteristics of each of the approximately 15 varieties of pears, and the pears are shipped over a period of two and a half months. It is being done.
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-2d35d53c980180d534c8bce141ee4a80-1533×1022.jpg Yamani Fruit Farm at the peak of pear cultivation
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-f4f0136870774fc6041df5a24ff86721-1533×1022.jpg Pear trees were grown low to match the height of people in the past When cultivating pears, there is a risk of honey disease called “urumi,” which often occurs in areas with abundant water. This symptom occurs when the summer temperature drops, and the fruit becomes transparent and soft. This happens when sorbitol, one of the various sugars that gives pears their sweetness, accumulates in the pulp of the fruit, so although the crunchy texture characteristic of Japanese pears is lost, the sugar content is still high enough to make them edible. It’s not something that isn’t there.
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-170cc3e4204693b554c57a788a04d6ff-1533×1022.jpg However, for pears, where texture is also important, they cannot be shipped as A products. In addition, Hosui, in particular, is cultivated in large quantities in anticipation of the risk of nectar disease, and if nectar disease does not occur, the harvest may be left over. At the same time, defects such as scratches, deformities, and sunburns may also occur.
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-5bf8946bec52afea26070946b61ba6ab-1533×1022.jpg No additives as lemon juice is used to prevent pears from browning Why Juice? We give these pears a place to go, change their shape, and deliver them to customers as products with new value. This juice was born out of sympathy for our efforts. ■ Yamani Fruit Farm, which has been passed down for 200 years, has been certified as “Chiba Prefecture’s first fruit farmer’s Chiba Eco Agricultural Products”
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-7c138b32d3db3cc6dc008ee245ba8f33-1533×1022.jpg Visually check each item carefully for scratches and discoloration The Yamani fruit farm began in the late Edo period and has been passed down from generation to generation for about 200 years. In 2000, we started cultivating pears with reduced pesticides and reduced chemical fertilizers (specially cultivated agricultural products) with the aim of protecting the environment and producing pears that people can eat safely and securely.As a result of trial and error, in 2004 we became a fruit grower in Chiba Prefecture. Received the first “Chiba Eco Agricultural Products” certification.
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-c83ea384b912eb93aa5e19d399a2e780-1533×1022.jpg The 9th generation of Yamani Fruit Farm, which is well-versed in cultivation with reduced pesticides Cultivation methods that reduce the amount of pesticides and chemical fertilizers to less than 50% of normal amounts require no extraordinary effort. By creating soil with a high organic content and intentionally leaving weeds at the base of the fruit trees without using herbicides, we have created a habitat for spider mites, the natural enemies of spider mites, which are pests of pears, which can have a negative impact on pear leaves. It is made possible by efforts that take advantage of the cycles of the ecosystem and work in harmony with nature, such as by feeding natural enemies to prevent pest control. ■ What are the efforts of suburban agriculture to deliver safe, secure and delicious pears?
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-d0e8394349e65ac2ea359568724b9440-1533×1022.jpg Farmland that takes advantage of natural cycles without using herbicides Located in Ohno-machi, Ichikawa City, Chiba Prefecture, this is a suburban farm with residential areas overlooking the JR station. In the past, the area was full of rice fields, and farms that were rooted in the land, but as time went on, the area became a residential area, and the environment changed into an environment where many people lived. Apparently there was a time when horse manure from the nearby Nakayama Racecourse was used as compost as part of an effort to utilize organic fertilizer, but local residents complained about the odor and the noise caused by the use of agricultural machinery. In response to the changing times, which require various considerations, agriculture is being carried out with the aim of coexisting and co-prospering with the local region.
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-5c2cab431b236ba6292d3f55d117a4d3-1533×1022.jpg Local residents often visit the direct sales store in search of pears Climate change has also become evident in recent years. As
temperatures rise and summer weather comes earlier each year, the pear harvest season is also moving forward. For farmers who cultivate crops with careful care while understanding the ecosystem of pests and diseases, efforts are also being made every day to respond to the rapidly changing climate. ■Why Juice? products that can be supported by supporting producers Why Juice? produces juice mainly from substandard products that producers have. While building face-to-face business relationships and supporting producers, we are able to manufacture and provide products that are supported by many customers because we produce safe, secure, and delicious agricultural products with great care. . In the future, we will continue to provide products that are environmentally friendly, safe and secure for people, and that allow people to see the faces of the producers and see what’s inside, as well as communicate the hardships of producers, the rewarding nature of agriculture, and their feelings.
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-3f726d5aa4d3fe0d4ea62beb43ffda31-1179×786.jpg Introduction of related products
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-fcd40dcc671f4071189d7e5c9565c5bc-1956×1304.jpg Additive-free 100% straight juice using domestic ingredients ■Long-life Juice ・1 carrot ・2 Oranges ・3 Tomato ・4 Grape ・5 Pear ・7 Beats Price: 480 yen (excluding tax) ~
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-dd521d3686e4f0e1560588facd212045-2063×1375.jpg Fruit sparkling juice made with domestic ingredients ■Fruits soda ・Kiyomi Orange ・Kochi Ginger Hiroshima Lemon ・Shinshu apple
(Seasonally limited sale from April to October) ・Pears from Yamani Fruit Farm (Seasonally limited sale from October to March) Price: 520 yen (excluding tax) *This is a limited quantity product that will be sold out as soon as it runs out.
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-54ce9f9db54dcc04971cf917a9ae39c0-3179×2119.jpg Vegetable cookies that are environmentally and physically friendly (gluten-free and vegan) made by upcycling the fibers (=pulp) of the pulp and skin left over from the juice production process ■[Visible contents] Cookie ・ Carrot cookies ・ Celery cookie ・ Komatsuna Kale Cookie ・Beetroot cookie ・ Apple almond cookie Price: 740 yen (excluding tax)
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-a599c99c8ae25cbfad7e4126c5010f5d-640×640.jpg An ethical and sustainable online market where you can see the contents of products, see the faces of the makers, and meet people. In addition to Why Juice? and Why_?’s own products, this is an online market that sells delicious, fun, safe, and safe products from other companies’ brands. https://why-market.jp/
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-ed3e93f0c1df3e1872f38df4815c80dc-560×560.jpg A safe and secure juice brand that pays close attention to freshness, production areas, and manufacturing methods, allowing you to see the faces of the producers and the contents. We deliver the deliciousness and nutrition of domestically grown vegetables and fruits in a healthier and more sustainable way. ■HP https://www.why-juice.me/ ■Instagram Why Juice? Official @why_juice
https://prcdn.freetls.fastly.net/release_image/27557/28/27557-28-ec038bc1b8bd4c1630b3f6898cb271cd-597×597.jpg A safe and secure vegan sweets and healthy food brand where you can see the faces of the producers and the contents. We develop and propose products that are environmentally friendly and help reduce food loss and support farmers. We deliver the deliciousness and nutrition of domestically grown vegetables and fruits in a healthier and more sustainable way. ■Instagram Why＿? Shimokitazawa
@why_shimokitazawa Why＿? Matsumoto @why_matsumoto Wholesale The availability of vegan products is increasing due to rising health awareness and color diversity among inbound tourists. We do business with hotels, inns, restaurants, select shops, and event provision for luxury brands. [Main business partners] Park Hyatt Tokyo, Onsen Sanso Daikon no Hana, Hayama Umino Hotel, Balenciaga Japan, Roadside Station Hakuba, Aim Service Co., Ltd., Yamato Co., Ltd., KUDOCHI sauna, Sea Sauna Shack, Coaster Craft Beer & Kitchen Tokyo,
sage&fennel・・・・
Why_? = “Why ____?” This word contains the idea that we should take responsibility and meaning in the things and actions we create in order to create a better future, and we will continue to engage in various activities. I’m coming. ■Press inquiries regarding interviews and products press@why-juice.me ■Wholesale transaction inquiries order@why-juice.me ■Why＿? Consultation and inquiries to the business department contact@why-juice.me — Non Grid Co., Ltd. Why＿? Business Department Person in charge: Iga 03-3490-8783 Website:
https://non-grid.com/why/