Carbon-free Ekiden Hyogo, a project to promote a carbon-free lifestyle through changes in employee behavior / Co-op Kobe, a consumer cooperative, announces its participation

“Decarbonized Ekiden Hyogo”, a project to promote a decarbonized lifestyle through changes in employee behavior / Coop Kobe, a consumer cooperative, announces its participation ​
Studio Spobee Co., Ltd. Press release: October 1, 2024 Carbon-free Ekiden Hyogo, a project to promote a carbon-free lifestyle through changes in employee behavior / Co-op Kobe, a consumer cooperative, announces its participation
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Studio Spobee Co., Ltd. (Chuo-ku, Tokyo, Representative Director: Yasuyuki Natsume) will start the “Hyogo 1.5℃ Lifestyle Consortium” *1 in Hyogo Prefecture from September 9, 2024, in order to realize a decarbonized society. We have launched the “Decarbonized Ekiden Hyogo” project, which aims to foster awareness of a decarbonized lifestyle and promote behavior change among prefectural residents. This project is part of the Hyogo 1.5℃ Lifestyle Consortium, which aims to promote a decarbonized lifestyle through collaboration between the public and private sectors. It’s something to work on. And from October 1, 2024, Consumers’ Co-op Coop Kobe (Kobe City, Hyogo Prefecture, Chairman and Director Toshihisa Iwayama) will newly participate in the “Decarbonized Ekiden Hyogo” project. ■Comments from Co-op Kobe, a consumer cooperative, announcing its participation Consumers’ Co-op Co-op Kobe aims to create a community where everyone can live with peace of mind in the community, and where future children will be filled with smiles. We have a medium-term management plan based on three pillars: contributing to the environment, supporting vibrant lifestyles and building connections in the local community, and promoting business models that benefit the environment and society. Through our participation in this project, we will further develop the environmental activities such as “Co-op Denki” and food drives that Co-op Kobe has been proactively promoting together with our members and local residents, and work on decarbonization actions throughout the region. . ■About the “Decarbonized Ekiden Hyogo” project This is a project in which employees of participating private companies and residents of the prefecture work together to reduce CO2 emissions, visualize the score of their decarbonization activities, and promote the spread of the “Hyogo 1.5℃ Lifestyle”*1. By using the eco-life app “SPOBY” that can measure the amount of carbon decarbonized, we encourage behavioral changes to realize a
decarbonized society. *1 “Hyogo 1.5℃ Lifestyle” refers to a lifestyle that incorporates a decarbonization perspective while maintaining a comfortable lifestyle in order to prevent global warming. We will provide useful information for a decarbonized lifestyle from various angles so that even those who have never been conscious of
decarbonization can start working on it. Reference:
http://www.kankyo.pref.hyogo.lg.jp/hyogo-1p5deg-lifestyles
https://prcdn.freetls.fastly.net/release_image/31367/100/31367-100-ffa71deed1ef194c8a8ef6ee74504f30-3900×2194.png Examples include walking or cycling as an alternative to places that would normally be traveled by vehicle, corporate users using their own water bottles, remote work, and using stairs in the office, and citizen users using public transportation to maintain a sustainable lifestyle. MOVE*2, visualizes the amount of carbon decarbonized through various environmental actions such as purchasing CFP eligible products, using food drives, using compost, collecting waste cooking oil, etc., and the decarbonization score accumulated can be exchanged for reward benefits. can. *2 “Sustina MOVE” is the name of a project conducted by Studio Spobee that aims to visualize the decarbonization score of active use of public transportation. Project name:
Decarbonized Ekiden Hyogo Implementation period: From September 9, 2024 Management Headquarters: Studio Spobee Co., Ltd. Participating companies: 50 private companies within and outside the prefecture (initial target) Implementation overview: A total of more than 30,000 employees of participating private companies and residents of the prefecture will use the eco-life app “SPOBY” with the aim of reducing CO2 emissions by approximately 300 tons in one year. Masu. Project HP: https://deco-ekiden.jp/ ■About Studio Spobee Studio Spobee is a social company founded with the vision of “promoting behavioral change in people and solving social issues.” In May 2022, the company began providing the service “SPOBY”, an app that realizes decarbonization and health. The app has also been adopted by the Ministry of the Environment’s leading decarbonization regions and the Ministry of Economy, Trade and Industry’s “Regional DX Promotion Lab”
municipalities.