Kuradasi collaborates with Kirin City Co., Ltd. and Sapporo Lion Co., Ltd. to start a demonstration project to introduce “mottECO” from October 1st!

Kuradashi collaborates with Kirin City Co., Ltd. and Sapporo Lion Co., Ltd. to start a demonstration project to introduce “mottECO” from October 1st! ​
Kuradashi Co., Ltd. Press release: October 1, 2024 Kuradasi collaborates with Kirin City Co., Ltd. and Sapporo Lion Co., Ltd. to start a demonstration project to introduce “mottECO” from October 1st! ～Aiming to reduce food loss in the restaurant industry in line with October Food Loss Reduction Month～
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Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director, President and CEO: Kohei Kawamura, hereinafter referred to as “Kuradashi”), which operates the social good market “Kuradashi”, has announced that Kirin City Co., Ltd. In collaboration with Sapporo Lion Co., Ltd., we will conduct a demonstration project for one month starting October 1st to introduce “mottECO” recommended by the Ministry of the Environment and educate consumers. Through this collaboration, we aim to reduce food loss in the restaurant industry by reducing leftover food at stores and encouraging people to take their food home at their own risk. This initiative was realized after being selected as a model project for introducing measures to reduce food loss associated with food consumption behavior in 2021, which is being implemented by the Ministry of the Environment. ▽Click here for the special page: https://kuradashi.jp/pages/motteco2024 / ■Overview of this initiative In Article 9 of the “Act on Promotion of Food Loss Reduction” (abbreviation: Food Loss Reduction Promotion Act) enacted in October 2019, October is designated as “Food Loss Reduction Month”, and during the month, The Ministry of Agriculture, Forestry and Fisheries, the Consumer Affairs Agency, and the Ministry of the Environment are working together to intensively promote and raise awareness of efforts to reduce food loss. “Food loss” refers to food that could be eaten but is thrown away. According to the latest data released by the government, the amount of food loss in Japan in fiscal 2022 will be 4.72 million tons, of which 2.36 million tons will be household food waste from households, and business food waste from food-related businesses such as restaurants. It is said that there are 2.36 million tons of food loss, of which 600,000 tons come from the restaurant industry. (*1) 4.72 million tons is calculated as one rice ball thrown away per person in Japan every day. Japan’s food self-sufficiency rate (calorie basis) is 38% (*2), and while a lot of food is wasted, the country still relies on imports from overseas for much of its food. Kuradashi’s mission is to “continue to be a socially good company” and its vision is to be “a company that reduces food loss the most in Japan,” and we are developing a business that sustainably solves social issues. Aiming to reduce food loss, we aim to identify foods with expiration dates, seasonal products, and products that are consumable but difficult to sell through normal distribution channels due to packaging dirt, scratches, damage from natural disasters, etc. We purchase these products and sell them at the social good market “Kuradashi.” We also use a portion of our sales to support various social contribution activities. Aiming to reduce food loss in the restaurant industry, we are collaborating with Kirin City Co., Ltd. and Sapporo Lion Co., Ltd. to provide food and beverages to customers at eligible restaurants operated by each company from October 1, 2024 to October 31, 2024. We will carry out a campaign to encourage people to take action to reduce food waste at restaurants by recommending either “eating the entire meal” or “taking leftovers home using a take-out box.” In addition, customers who either “completely ate” the target menu or course at the target restaurant between October 1st and October 15th or “take home leftovers using the take-out box” We will give you a coupon that can be used when shopping at the Social Good Market “Kuradashi”. (*1) Estimates for FY2020 (Ministry of Agriculture, Forestry and
Fisheries/Ministry of the Environment) （※2） Ministry of Agriculture, Forestry and Fisheries “Food Supply and Demand Table (FY2020)” ■Implementing stores (7 stores in Tokyo) ▼Kirin City store (Kirin City Co., Ltd.) ・Kirin City Oji Store
https://www.kirincity.co.jp/shop/oji.html ・Kirin City Tower Hall Funabori store https://www.kirincity.co.jp/shop/funabori.html ・Kirin City Shibuya Dogenzaka Store
https://www.kirincity.co.jp/shop/shibuya-dogenzaka.html ・Kirin City Mitaka store https://www.kirincity.co.jp/shop/mitaka.html
https://prcdn.freetls.fastly.net/release_image/14485/542/14485-542-1fd68750191b61f5cef669924a430aee-3900×1505.jpg ▼Ginza Lion store (Sapporo Lion Co., Ltd.) ・Ginza Lion Atre Ebisu store https://www.ginzalion.jp/shop/brand/lion/shop22.html ・Ginza Lion Ueno Saigo Kaikan store
https://www.ginzalion.jp/shop/brand/lion/shop15.html ・Beer Restaurant Ginza Lion Kawasaki Station Store
https://www.ginzalion.jp/shop/brand/lion/shop33.html
https://prcdn.freetls.fastly.net/release_image/14485/542/14485-542-1186f12cf606914cfd94caa56ead8df5-970×976.jpg ■Summary of coupon distribution ・Coupon details: 1,000 yen OFF coupon that can be used at “Kuradashi” ・Distribution period: October 1st (Tuesday) to October 15th (Tuesday) ・Coupon expiration date: Until 23:59 on Friday, December 20, 2024 *One coupon will be presented per transaction. *Applicable to customers who spend 5,000 yen or more. ■Company comments ・Kirin City Co., Ltd. Sales Department Deputy Manager Yohei Masuda At Beer Restaurant Kirin City, we would like to thank our customers who visit us during October’s Food Loss Reduction Month. We will educate about “mottECO” and reducing leftover food. At the four demonstration stores, we will work to reduce food loss by reducing leftover food and encouraging people to take their food home at their own risk. ・Sapporo Lion Co., Ltd. Sales Department Manager Shun Nishina Amid fears of global food shortages in the future, it is extremely important for the restaurant industry to take action to reduce food loss. I hope to get some interest and expand my circle. Based on the results obtained through this demonstration project, we will continue to consider proactive initiatives in the future. ■What is “mottECO”
https://prcdn.freetls.fastly.net/release_image/14485/542/14485-542-24de1af3a5deb38effbae825f74a4453-577×433.png The event was held at the Ministry of the Environment with the aim of making it more common for customers to take home leftover food from restaurants, etc., based on mutual understanding between customers and stores. This work won the grand prize in the naming section of the “NEW Doggy Bag Idea Contest”. “mottECO” contains the messages “more eco” and “take something home with you.” This is an action to reduce food loss recommended by the Ministry of the Environment. ■What is “FY2020 Model Project for Introduction of Measures to Reduce Food Loss Associated with Food Consumption Behavior” The Ministry of the Environment will support initiatives to prevent waste of unsold food in which consumers participate and are involved, such as take-home leftovers when eating out (mottECO) and food sharing at restaurants and retail stores. This is a model project that is being implemented for this purpose. *URL: https://www.env.go.jp/press/press_03229.html *Kuradashi Press Release: https://corp.kuradashi.jp/news/24-05-31-02/ ■What is “Kuradashi”, a social good market where everyone can benefit from fun shopping Kuradashi is a social good market where everyone can enjoy shopping and benefit. Aiming to reduce food loss, we sell foods that are still edible but would otherwise be thrown away at great deals. In addition, a portion of sales is donated to various social contribution organizations working on environmental protection, disaster relief, etc., and used as the Kuradashi Fund, supporting the goals of SDGs 17. Fun and economical shopping leads to good things for society. We are creating a completely new social good market. URL: https://www.kuradashi.jp/ ■About Kuradashi Co., Ltd. Representative name: Kohei Kawamura Established: July 2014 Head office location: 5F Meguro Center Building, 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021 URL: https://corp.kuradashi.jp/ [Service introduction] ・Social Good Market “Kuradashi”: https://www.kuradashi.jp/ ・“Kuradashi Fund” operated by Kuradashi: https://www.kuradashi.jp/fund ・Frozen delivery lunch box “Dr. Tsurukame Kitchen”: https://tsurukame-kitchen.com/ [Sustainability of Kuradashi] ・Sustainability site:
https://corp.kuradashi.jp/sustainability/ ・Sustainability report: https://speakerdeck.com/kuradashi/sustainability-report [Main cumulative results as of the end of June 2024] ・Food loss reduction: 23,993 tons ・Economic effect: 11,673,640,000 yen ・CO2 reduction amount: 63,606t-CO2 ・Total amount of support: 144,184,220 yen ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー “Kuradashi”, “Social Good Market”, “1.5 Level Distribution”, and “Mottainai to Value” are registered trademarks of Kuradashi Co., Ltd.