[Zebra Co., Ltd.] A huge calendar board will appear at Shibuya Scramble Square on October 12th (Sat) and 13th (Sun)! Global SNS campaign held for line marker “Mild Liner” with cumulative sales exceeding 250 million units Zebra Co., Ltd. Press release: October 1, 2024 A huge calendar board will appear at Shibuya Scramble Square on October 12th (Sat) and 13th (Sun)! Global SNS campaign for line marker “Mildliner” with cumulative sales exceeding 250 million units held “Make it rougher and more colorful.” #mymildlife that colors your 365 days Limited to 165 pieces worldwide! You can win a limited edition luxurious “MILDLINER Special Limited Box” containing new colors not yet released worldwide!
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-6e2ed8fceb356b46a54f383fa6fe1fb3-3675×1024.png
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-1ef4f5f1f8a1c5b3506bd1d8514daa5c-2160×2160.jpg Our daily life is full of many colors. Try something hard or try something. Each day has a different color 365 days a year. But that doesn’t mean every day has to be perfect. I have to do things properly, I have to do things like this. I tend to force myself to do it, but I’m sure it’s good to be able to enjoy it easily. Let’s enjoy exciting expressions by following our emotions and heart. Mild Liner will continue to deliver ideas to the world that allow everyone to enjoy a rougher, more colorful everyday life. #mymildlife Special site: https://www.mymildlife.com Official Instagram:
https://www.instagram.com/mildliner_official/ Mild Liner official global Instagram account will be open from July! We send out ideas to brighten up your days in a rough and colorful way. ■Campaign details I. Limited to 165 pieces worldwide! You can win a “MILDLINER Special Limited Box” filled with limited items that can only be obtained here, including 33 colors of Mildliner* 5 new colors not yet released in the world! Mild Liner Global SNS Campaign *This set includes all 33 colors that are sold worldwide, so the number of colors sold in your area may differ. Period: October 1, 2024 (Tuesday) 19:00 to November 30, 2024 (Saturday) 23:59 Follow the “Mild Liner” official SNS account and use “Mild Liner” You can participate by simply taking and posting a photo of your free drawing. We will give away a “MILDLINER Special Limited Box” containing a set of 38 Mildliner colors, including 5 new colors that have not yet been released in the world. This luxurious set also includes an original guidebook filled with ideas to brighten up your daily life, an original ruler, and collaboration cards with popular creators.
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-a461ffd7732ed4c6db67dc7c8d06c2dc-1210×907.png For details, please visit the special website
https://www.mymildlife.com
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-04f23141c5900d980f29f52537a02005-3900×1211.png Collaboration artist
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-9e251d3a553e89b296db3ae32062ce3e-3900×1770.png II. A huge calendar board appears in the city! A huge calendar board event will be held to decorate everyone’s “important day” Date and time: October 12th (Sat) and 13th (Sun) 2024 11:00-19:00 @ Shibuya Scramble Square 1st floor Urban Core Space
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-a504c1ca6fbc5395e648edfabd5eb8b2-3900×1392.png This event is a participatory event where participants decorate a giant calendar board set up in the streets of Shibuya with their own “important day.” Participants express their “important day” by freely writing text and illustrations on original stickers using “mild liners” in their favorite colors. If you take a photo of the sticker you drew and participate in the SNS campaign, you will receive a bottle of Mild Liner on the spot. Venue: Shibuya Scramble Square 1st floor Urban Core Space (2-24-12 Shibuya, Shibuya-ku, Tokyo)
Participation fee: Free III. “Make it rougher and more colorful.” Make your own goods #mymildlife workshop event We will be holding a craft experience all over Japan where even beginners can easily make cute goods using a piece of blank paper and a “mild liner.” At this event, you can enjoy creating original book covers and original gift packages using Mild Liner, which comes in a wide variety of colors.
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-172a399c69ed079f1500be9135cc61c1-2991×1073.png Holding store (excerpt): Ink Port Tokyu SC Store Hama Shobo Konandai Birds Store Shimojima Asakusabashi Main Store Nagasawa Stationery Center Main Store Incube Tenjin store Incube Konoha Mall Hashimoto store Hands Shinjuku Store *Please check the special website (https://www.mymildlife.com) for event dates and other participating stores. *Please contact the participating store for event details. IV. Distribution of original bookmarks that color your daily life in a rough and colorful way From October 1st (Tuesday), panels and displays using campaign visuals will be installed at stores nationwide, and original bookmarks limited to the campaign will be distributed there. The front side of this bookmark has a cute pattern design drawn with “mild liner”. You can also create your own original bookmark by roughly coloring the blank space on the back side with Mild Liner, and you can participate in the campaign by posting it on SNS. *The number of bookmarks distributed is limited. Please refrain from contacting the store. *Some stores may not carry it. note that.
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-34997c5939c3be3f85ebc9b9afad409d-2522×1832.png ■New product information The “MILDLINER Special Limited Box”, which is a prize for this campaign, includes 5 colors of the new series “Calm Mild”, which features calm colors, and is a new color that has not yet been released in the world. These 5 special colors are currently limited edition items that can only be obtained through this campaign. ・Series name: Calm and mild ・Ink color: Mild mint Mild Moss Green Mild Domestic Mosaic Yellow Mild smoke red Mild iris ・Release date: Monday, January 20, 2025
https://prcdn.freetls.fastly.net/release_image/6581/217/6581-217-3bbabac10a2d96cd9ef9d54315480583-2132×1245.png ■About the “Mildliner” series “Mild Liner” is a line marker that features a gentle color. It is a popular series that has sold over 250 million units since its release in 2009 (as of the end of March 2024, Zebra shipments) and will celebrate its 15th anniversary in 2024, as it is easy to set the tone when used in a notebook or notebook. is. There are 35 colors of line marker “Mild Liner”, 25 colors of “Mild Liner Brush” which can be written freely with a brush pen type, and “Source of Mild Liner” where you can enjoy beautiful gradations just by adding ink to Mild Liner. Available in 9 colors, it is loved by people all over the world. (As of September 2024)
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